One of the first major initiatives the IAB’s Affiliate Marketing Council undertook in 2008 was the formulation of a code of conduct for the voucher code market. At the time there was a general feeling that the rapid growth of the voucher space required a standardised approach from all networks to ensure advertisers continued to invest in their use. This resulted in the first version of the Voucher Code, Code of Conduct.
The code addressed some specific issues, namely the use of ‘click to reveal’ in a code’s promotion on site and the clear separation of codes from other promotional activity (such as sales and other deals and offers).
Since then, two further iterations have been published and the latest version was released this week.
The key changes are:
In order to address the changes more thoroughly we have put together a six page guide that goes into far greater detail about each aspect of the code and its current iteration. If you would like to receive a copy then please email Affiliate Window’s Strategy Team.