The dedicated website will update throughout the day with new insight and commentary. What will be the biggest single shopping hour? Will mobile activity continue to dominate the morning? Has the frenzy of Black Friday seen it’s day? But most importantly, how much are consumers spending on Black Friday?
We have chosen to ‘go live’ this year rather than create a static infographic roundup after the event. With over 2,000 of the UK’s biggest eCommerce advertisers partnered with Awin our data can be shared instantly and by making it available to all we hope to raise awareness of the power of online marketing in what has become a key trading day for the UK’s economy.
Updates and insights will be available on the hour throughout the day and the Awin team will be reporting live from the Black Friday Command Centre at Awin HQ.
Follow the results of the day by bookmarking http://www.awinblackfriday.com and refresh hourly to absorb new data insights. Alternatively follow us on Twitter and Facebook.
To read more about Black Friday 2016 take a look at these articles:
• Country Manager Anthony Clements asks ‘Is Black Friday a week-long event?’.
• Awin’s Business Intelligence Team release a white paper recognising ‘five reasons affiliate will conquer Black Friday’.
• Global Strategy Director, Kevin Edwards asks ‘is Black Friday an elephant in the room’.
• Awin’s Strategy Team announce their ‘10 predictions for Black Friday’ .
