Today saw the launch of a new area on the A4U Forum. The IAB Affiliate Marketing Forum will be, I’m sure, a hot bed of discussion!
Everyone wants to see our industry raise its profile and gain ever-greater credibility and the Affiliate Marketing Council, through the IAB, has provided us with an excellent platform to do this. The members of the council have to date been very proactive, producing; The Affiliate Marketing Handbook, an FAQ’s database of Affiliate Marketing, a blueprint for a devising a Best Practice Accreditation and now its own Discussion Forum.
In an industry where the mantra, “Communication, Communication, Communication” is often heard, this discussion forum is an important step; it gives the council a means to report on what is being talked about and for everyone to have their say. This will help the Council to better shape its ideas and implement successful strategies to improve Affiliate Marketing for all.
We should thank the A4U for recognising the role they play in developing the industry. I for one look forward to seeing the widest variety of views and ideas fleshed out in meetings and on the forum throughout 2008.