Posts Tagged ‘performance marketing’

zanox/Affiliate Window: Appointment of new Executive Board finalises integration of Europe’s largest performance marketing network to accelerate further growth

Written by Lisa Chaikin on . Posted in PR & Press Releases

zanox & awin logosFollowing the November 2013 completed acquisition of Digital Window Ltd. operating in the UK under the brand of Affiliate Window, the Supervisory Board of zanox AG has made the decision to fully merge Affiliate Window and zanox into one organisation further consolidating the group’s position as Europe’s largest performance marketing network.

Over the past five years, zanox and Affiliate Window have collaborated to provide innovative affiliate marketing solutions for the industry. Bringing both organisations together under one management team will allow future collaborations to flourish for the benefit of all our partners.

From 15th September 2014, the current Digital Window executive team will transition to the zanox AG board and will comprise Mark Walters as CEO, Adam Ross as COO and Peter Loveday as CTO. Michael von Stern will remain as CFO.

Monthly Mobile Update – August 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s August 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Monthly Mobile Update – July 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s July 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Monthly Mobile Update – June 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s June 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

June Mobile Performance

  • 35.58% of traffic originated from a mobile device – up from 34.32% in May
  • 18% of traffic came from a smartphone – up from 17.36% in May
  • 30.86% of sales originated from a mobile device – up from 30.59% in May
  • 11.15% of sales came from a smartphone – up from 10.99% in May
  • Mobile traffic converted at 4.25% – up from 4.10% in May
  • Mobile Average Order Value (AOV) was £67.98 – down from £70.45 in May
  • JuneHeadlines

  • 24,000 sales each day originated from a mobile device (smartphone and tablet)
  • 8,650 of these were through a smartphone
  • 391 clicks originated from a mobile device every minute
  • 360 sales were generated through a smartphone each hour
  • 21% of revenue generated for our advertisers in June was through a mobile device
  • Individual Device Trends

  • Android smartphones accounted for 25.21% of smartphone traffic and 25.14% of sales
  • Android tablets accounted for 28.42% of tablet traffic but only 16.24% of sales
  • Tablet devices converted at 6.28% while smartphones dragged down the overall mobile conversion rate – converting at 3.03%
  • iPad typically converts at 3% above Android tablets
  • iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do
  • If you are interested in seeing more detailed information on the above, comprehensive coverage of our monthly mobile stats can be found here.

    Register your interest in our monthly mobile data by emailing the team: strategy@affiliatewindow.com

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    Seeing the Market in a new Light

    Written by Sarah on . Posted in Publisher Tips

    The LED lighting sector is a great example of a niche product that has seen huge growth online over the past year.  Increasing awareness over the benefits, both wide scale and to the individual consumer has seen a surge in consumers purchasing energy efficient lighting.  Savvy shoppers are well versed in the growth of LED and lighting specific advertisers online, where the home delivery and bulk buying options are an added incentive.  Affiliate Window has seen more and more advertisers enter the space and set up affiliate programmes to support their growth.  This ranges from pure play advertisers dedicated to lighting to high street retailers and household names expanding their product ranges.

    Growth of the Market

    Year on year the LED and lighting sector has grown substantially.  Affiliate Window saw publisher sales in this sector more than double in 2013 compared to 2012 and this trend looks to be continuing based on performance so far in 2014.  Required all year round as a product the ‘peak season’ coincides with the start of the winter months, though certainly for the start of 2014 the dip after Q4 2013 has not been as significant as that experienced between Q4 2012 and Q1 2013.

    lighting market graph

    Monthly Mobile Update – May 2014

    Written by Lisa Chaikin on . Posted in Mobile

    MonthlyBannerBlog

    Affiliate Window’s May mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

    Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

    May Mobile Performance

  • 34.32% of traffic originated from a mobile device – up from 32.49% in April
  • 17.36% of traffic came from a smartphone – up from 15.85% in April
  • 30.59% of sales originated from a mobile device – up from 29.71% in April
  • 10.99% of sales came from a smartphone – up from 10.41% in April
  • Mobile traffic converted at 4.10% – up from 3.83% in April
  • Mobile Average Order Value (AOV) was £70.45 – up from £69.03 in April
  • May Headlines

  • 23,000 sales each day originated from a mobile device (smartphone and tablet)
  • 8,250 of these were through a smartphone
  • 387 clicks originated from a mobile device every minute
  • 343 sales were generated through a smartphone each hour
  • £1 in every £4 of revenue generated for our advertisers in May was through a mobile device
  • Individual Device Trends

  • Android smartphones accounted for 25.06% of smartphone traffic and 24.89% of sales
  • Android tablets accounted for 27.41% of tablet traffic but only 15.99% of sales
  • Tablet devices converted at 5.99% while smartphones dragged down the overall mobile conversion rate – converting at 2.91%
  • iPad typically converts at 3% above Android tablets
  • iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do
  • Register your interest in our monthly mobile data by emailing the team: strategy@affiliatewindow.com

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