Publisher Spotlight: Daytripfinder

February 28th, 2014

daytripspotlightThose looking for inspiration on what to do in their spare time needn’t look much further as Daytripfinder is packed full of ideas for days out. Unlike usual directory sites, Daytripfinder delivers an informative and easy-to-use resource and a comprehensive vouchers and discounts section, providing visitors with quick access to quality days out bringing fun and thrills at a fair price.

The site has over 10,000 attractions listed throughout the UK and over 1,000 days out discounts and vouchers. From family fun to cultural expeditions, guided tours to solo jaunts, you can find great things to do for ones, twos, threes and more. Daytripfinder provides a useful resource whether users live in the UK and need the lowdown on some new days out, or for incoming travellers needing to plan the perfect itinerary.

How does it work?

As the site’s audience is focused on finding days out and wants to be inspired – they are extremely receptive to hearing the advertiser’s message. Rather than waiting for users to stumble across the information, advertisers can reach day-trippers through the site and social media immediately, and when they are most engaged.

Become a Daytripfinder partner and promote your attraction in a way that is targeted, engaging and relevant.

This targeted approach provides advertisers with a way to reach the right audience (day-trippers), in the right places (targeted) at the right time (while they are looking for day trips). (more…)

Publisher Newsletter 11th February 2014

February 12th, 2014

>Don’t miss Fashion Week offers from our advertisers

>We released January mobile stats & our 1st Compliance white paper

>Caption My Heart competition winners announced!

Read Newsletter

Online Advertising & Affiliate Expo 2014

February 6th, 2014

OAandAOA&A brings together advertisers, publishers, agencies and networks, in the hopes of forging new business relationships within the performance marketing channel.

The event takes place on the 25th – 26th of February at Earls Court, with more than 11,000 industry professionals in attendance, looking to source solutions, attend industry leading seminar/ keynote sessions and take advantage of networking opportunities.

The dedicated Online Advertising & Affiliate Theatre will include back-to-back seminar sessions across both show days,  focusing around key areas including online advertising, affiliate marketing, ad-serving technology, behavioural targeting, streaming media, video and lead generation.

Don’t miss the Affiliate Window Speaker Session:

haticemattDate: 25/02/2014

Time: 4:00PM – 4:30PM

Theatre: Online Advertising & Affiliate Marketing

Session Title: Making Mobile Count – understanding the role of m-commerce within the performance channel



Our Channels

Be sure to follow us @AffWin, where we’ll be tweeting our favourite observations, learnings and seminar suggestions across the expo. You can also e-mail us, either to arrange a time to meet at OA&A, or simply speak to one of our team about the opportunities available through the network.

Register today.

Mobile Update – January 2014

February 5th, 2014


Affiliate Window’s January mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors.

January Mobile Performance
• 32.1% of traffic originated from a mobile device – down from 32.4% in December
• 14.1% of traffic came from a smartphone – down from 15.2% in December
• 25.6% of sales originated from a mobile device – down from 27.1% in December
• 8.0% of sales came from a smartphone – down from 8.5% in December
• Mobile traffic converted at 3.6% – down from 4.6% in December
• Mobile Average Order Value (AOV) was £72.87 – up from £67.95 in December

January Headlines
• 2,000 sales a day originated from an Android smartphone
• 124 clicks each minute came from an iPhone
• The share of traffic and sales through Android devices gained further ground on Apple devices

As well as the top level data on the share of traffic and transactions by device category, we also provide comprehensive reporting into the individual devices that are driving these trends – from share of mobile activity right down to conversion rate and AOV for each device.

•  Android smartphones accounted for 28% of smartphone traffic and 27.6% of sales
• Android tablets accounted for 24.5% of tablet traffic but only 14.7% of sales
• Tablet devices converted at 5.6% while smartphones dragged down the overall mobile conversion rate – converting at 2.6%
• iPad converts at almost double the rate of Android tablets
• iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do

Register your interest in our monthly mobile data by emailing the team:


Publisher Spotlight: Voucherful

February 4th, 2014

voucherfulspotlightSome consumers don’t realise the benefits of shopping with voucher codes, especially since most online stores offer all kinds of discount codes to their clients. The internet is awash with such codes, allowing consumers to purchase items at significantly lower prices. is one such provider, owned and operated by International Coupons. Registered in Poland, the Group applies the same solutions in the UK that allowed it to become the leading brand in the Norwegian, Danish and Polish markets.

Launched in 2012, the UK site, previously known as, has now become a one-stop-shop for consumers looking for vouchers, promotions and deals from a large number of online stores. Voucherful’s mission is to create a trustworthy and user-friendly online shopping experience while facilitating cost efficiency.

How does it work?

In return for exclusive codes, Voucherful can offer some or all of the following site opportunities:




Meet Baukjen: Effortlessly Chic Everyday Dressing

February 4th, 2014

baukjenFor five days, commencing February 14th, all eyes will be on Somerset House and other exclusive venues as some of Britain’s biggest designers showcase their latest awe-inspiring collections. In the run up to London Fashion Week, we cast an eye on the world of fashion as we aptly catch up with the woman behind Baukjen – Founder and Creative Director, Baukjen de Swaan Arons. In the interview below, find out what makes her tick, the inspirations behind the label and what’s next for the Baukjen brand.

What is the philosophy behind the Baukjen brand?

Baukjen is a destination where women can shop for every aspect of her life with ease. The handwriting is fundamentally always the same and stays true to the brand; paired back, fuss free, chic and sexy. We design collections with a focus on creating understated, everyday looks women can live in. Minimum Effort. Maximum Style – that’s our tagline and it’s what we’re all about. We have an uncompromising commitment to excellent style, design, comfort, quality, value and service.

What is it about fashion that you love?

I love the confidence that style can give you – when you feel good about how you look, it makes you happier. Plus there is always something new around the corner – I love how you can break rules and do something that wasn’t done a couple of years ago and now it’s suddenly fresh and cool again. Fashion is exciting, dynamic and ever changing. That’s probably what I love most about it.


What do you think women are looking for in their clothes?

These days, every woman I know is very busy, has long to do lists and time is a scarce resource. Women need clothes that fit within their lifestyle, that are easy to wear, have a great fit and last for years.

I am one of those women and understand how important it is to have clothes that you can go about your daily life in and look and feel great about yourself in. These days, women expect more from their clothes in the sense that they want pieces that will work in all sorts of different looks, like a coat that they can wear to work and then dress down with jeans at the weekend. Women have become savvier and more demanding and rightly so – I certainly have.