Posts Tagged ‘performance marketing’

Update to Assist Reporting

Written by Lisa Chaikin on . Posted in Technology

To complement our award winning commission by assist tool, Affiliate Window has just released an enhancement to our assist reporting.

Both advertisers and publishers will now be able to expand our assist reporting to see the winning publisher promotional types for the assists that they have generated.

Here is an example of how the new reporting looks:

graph assist

The pop up window that shows the breakdown of the assist data can be dragged around the screen so you do not need to worry about the window covering up any data that is shown on the screen.
At Affiliate Window, we see this as a key enhancement to our already popular assist reporting, because it provides important details about which publishers are ‘winning’ when assists are tracked.

With commission by assist now becoming more popular with our advertisers, having this level of detail on where assisted journeys are being completed, is important to ensure the right publishers are being rewarded for valuable assists that contribute to the incremental value of the channel.

Advertisers and publishers should remember that more detailed assist reporting is also available through our Tableau reports. Please speak to your account contact for more information on receiving these or email For any other information or questions relating to this feature, please contact

Webinar: Growth of Mobile Commerce & Devices Driving These Trends

Written by Lisa Chaikin on . Posted in Webinars

AW_webinarsThe Strategy Team will be hosting the second in a series of webinars designed to tackle some of the key industry challenges and how Affiliate Window is responding to changing industry demands.

Having previously focussed on affiliate influence and payments on assist, the next webinar will look at the growth of mobile commerce and the devices driving these trends.

The growth of mobile commerce is no longer a new phenomenon, but it is one that is still largely misunderstood in the affiliate channel.

When we first started publishing our monthly mobile tracker in 2011, just 2% of sales originated from a smartphone or tablet device combined. Fast forward to 2015 and we now see almost four in ten sales across the network generated through both platforms. m-commerce image small

White Paper: Christmas & Black Friday – New Consumer Trends Shaping Affiliate Marketing

Written by Lisa Chaikin on . Posted in White papers

PrintChristmas 2014 for Affiliate Window will be remembered for several key statistical phenomena, never seen on the network before.

These events are part of the ongoing evolving e-commerce (and m-commerce) landscape and will in turn morph into new developments as devices change, consumers alter their purchasing habits and new technology is launched.

Trying to make sense of any trading period so soon after the event is never easy: but retrospectively taking stock and drawing both conclusions and anticipating future developments is important for campaign planning as well as for anticipating affiliate models to come.

Trying to second guess the key milestones from Christmas 2014 that will be remembered in years to come is an interesting challenge: will it be viewed as a watershed year?

There’s a distinct possibility it will. What is clear, as will be discussed in this document, is that consumers’ changing purchasing behaviour is set to collide with some critical new network product releases that could substantially move affiliate marketing on for Affiliate Window and hopefully the wider industry in 2015.

Here we will set out both what those trends are and how our new technology could help drive innovation and new commercial models within the industry.


Black Friday vs. Cyber Monday 2014

Written by Lisa Chaikin on . Posted in Infographic

black fridayWith sales more than double that of 2013, Black Friday is set to transform how affiliate marketers plan their seasonal calendars in the run up to the critical pre-Christmas trading period.

Our annual Christmas infographic is available for download highlighting the results of Black Friday and Cyber Monday across our 1,400 advertisers on the network.

Highlights from Black Friday 2014:

  • During the peak Black Friday hour (1-2pm) sales hit six per second
  • Clicks hit 5,267 per minute between 9 and 10am on the same day (316,000 across the hour)
  • Conversions improved as the day wore on, hitting 10% on desktop by midnight
  • Tablet conversions rarely fell below double figures but handsets struggled
  • 31 new affiliates made sales on the network for the very first time.

Highlights from Cyber Monday 2014:

  • In contrast to Black Friday, sales and traffic peaked during evening hours
  • Average order values were significantly lower, owing to the range of deals
  • Trading was up 32% YoY but this impressive growth was dwarfed by Black Friday which saw a surge in sales of nearly 140%.
  • Voucher code affiliates owned the day with three in ten sales driven by them
  • Department stores and clothing performed strongly

In January, we will produce a new white paper analysing all pre and post Christmas trading.

Click here to view the full Black Friday vs. Cyber Monday infographic for 2014.

Monthly Mobile Update – November 2014

Written by Lisa Chaikin on . Posted in Mobile


Affiliate Window’s November2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.