Christmas 2014 for Affiliate Window will be remembered for several key statistical phenomena, never seen on the network before.
These events are part of the ongoing evolving e-commerce (and m-commerce) landscape and will in turn morph into new developments as devices change, consumers alter their purchasing habits and new technology is launched.
Trying to make sense of any trading period so soon after the event is never easy: but retrospectively taking stock and drawing both conclusions and anticipating future developments is important for campaign planning as well as for anticipating affiliate models to come.
Trying to second guess the key milestones from Christmas 2014 that will be remembered in years to come is an interesting challenge: will it be viewed as a watershed year?
There’s a distinct possibility it will. What is clear, as will be discussed in this document, is that consumers’ changing purchasing behaviour is set to collide with some critical new network product releases that could substantially move affiliate marketing on for Affiliate Window and hopefully the wider industry in 2015.
Here we will set out both what those trends are and how our new technology could help drive innovation and new commercial models within the industry.