Last week we deployed exciting new features to the advertiser and publisher performance reports in the Affiliate Window interface, including new Assist KPIs and the ability to customise columns.
New Assist KPIs
Both advertisers and publishers will now benefit from the new assist KPIs allowing users to understand how customer journeys are influenced from other publishers or other channels.
Affiliate Window has been providing on-demand detailed customer journey reports to clients for years. There are two novelties here; firstly, we now provide a tool that is simple, self-serviced and accessible to all advertisers and publishers through the interface. Secondly, we provide insight on how publishers assist sales beyond the affiliate channel, provided that advertisers are integrated with our de-duping tool.
By understanding the value beyond the last click, advertisers and publishers are able to look at additional ways to work together. Alternative payment models such as tenancy deals, pay-per-influence or increasing the CPA, will encourage publishers to increase promotion safely in the knowledge they will not be losing out if they are not the publisher to ultimately convert the sale.