Posts Tagged ‘performance marketing’

Affiliate Window Introduces New UK Country Manager

Written by Lisa Chaikin on . Posted in PR & Press Releases

Anthony ClementsFollowing the merger of Affiliate Window and zanox with the Digital Window Executive Board becoming the new board for zanox AG, Affiliate Window has appointed Anthony Clements as Country Manager for Affiliate Window, UK.

Anthony joined Affiliate Window in 2006 and has developed and optimised performance marketing strategies for some of the biggest brands on the network.  His tenure within the company has seen him work extensively on key technology projects including the release of the new Affiliate Window interface, Create-a-feed and ShopWindow, all fundamental network tools and proprietary pieces of software which have won the company Network Innovation Awards for three consecutive years as well as the Industry Choice of Network partner seven times.

zanox/Affiliate Window: Appointment of new Executive Board finalises integration of Europe’s largest performance marketing network to accelerate further growth

Written by Lisa Chaikin on . Posted in PR & Press Releases

zanox & awin logosFollowing the November 2013 completed acquisition of Digital Window Ltd. operating in the UK under the brand of Affiliate Window, the Supervisory Board of zanox AG has made the decision to fully merge Affiliate Window and zanox into one organisation further consolidating the group’s position as Europe’s largest performance marketing network.

Over the past five years, zanox and Affiliate Window have collaborated to provide innovative affiliate marketing solutions for the industry. Bringing both organisations together under one management team will allow future collaborations to flourish for the benefit of all our partners.

From 15th September 2014, the current Digital Window executive team will transition to the zanox AG board and will comprise Mark Walters as CEO, Adam Ross as COO and Peter Loveday as CTO. Michael von Stern will remain as CFO.

Monthly Mobile Update – August 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s August 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Monthly Mobile Update – July 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s July 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Monthly Mobile Update – June 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s June 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

June Mobile Performance

  • 35.58% of traffic originated from a mobile device – up from 34.32% in May
  • 18% of traffic came from a smartphone – up from 17.36% in May
  • 30.86% of sales originated from a mobile device – up from 30.59% in May
  • 11.15% of sales came from a smartphone – up from 10.99% in May
  • Mobile traffic converted at 4.25% – up from 4.10% in May
  • Mobile Average Order Value (AOV) was £67.98 – down from £70.45 in May
  • JuneHeadlines

  • 24,000 sales each day originated from a mobile device (smartphone and tablet)
  • 8,650 of these were through a smartphone
  • 391 clicks originated from a mobile device every minute
  • 360 sales were generated through a smartphone each hour
  • 21% of revenue generated for our advertisers in June was through a mobile device
  • Individual Device Trends

  • Android smartphones accounted for 25.21% of smartphone traffic and 25.14% of sales
  • Android tablets accounted for 28.42% of tablet traffic but only 16.24% of sales
  • Tablet devices converted at 6.28% while smartphones dragged down the overall mobile conversion rate – converting at 3.03%
  • iPad typically converts at 3% above Android tablets
  • iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do
  • If you are interested in seeing more detailed information on the above, comprehensive coverage of our monthly mobile stats can be found here.

    Register your interest in our monthly mobile data by emailing the team: strategy@affiliatewindow.com

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