Affiliate Window’s June 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.
Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.
June Mobile Performance
35.58% of traffic originated from a mobile device – up from 34.32% in May
18% of traffic came from a smartphone – up from 17.36% in May
30.86% of sales originated from a mobile device – up from 30.59% in May
11.15% of sales came from a smartphone – up from 10.99% in May
Mobile traffic converted at 4.25% – up from 4.10% in May
Mobile Average Order Value (AOV) was £67.98 – down from £70.45 in May
24,000 sales each day originated from a mobile device (smartphone and tablet)
8,650 of these were through a smartphone
391 clicks originated from a mobile device every minute
360 sales were generated through a smartphone each hour
21% of revenue generated for our advertisers in June was through a mobile device
Individual Device Trends
Android smartphones accounted for 25.21% of smartphone traffic and 25.14% of sales
Android tablets accounted for 28.42% of tablet traffic but only 16.24% of sales
Tablet devices converted at 6.28% while smartphones dragged down the overall mobile conversion rate – converting at 3.03%
iPad typically converts at 3% above Android tablets
iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do
If you are interested in seeing more detailed information on the above, comprehensive coverage of our monthly mobile stats can be found here.
Register your interest in our monthly mobile data by emailing the team: firstname.lastname@example.org