The LED lighting sector is a great example of a niche product that has seen huge growth online over the past year. Increasing awareness over the benefits, both wide scale and to the individual consumer has seen a surge in consumers purchasing energy efficient lighting. Savvy shoppers are well versed in the growth of LED and lighting specific advertisers online, where the home delivery and bulk buying options are an added incentive. Affiliate Window has seen more and more advertisers enter the space and set up affiliate programmes to support their growth. This ranges from pure play advertisers dedicated to lighting to high street retailers and household names expanding their product ranges.
Growth of the Market
Year on year the LED and lighting sector has grown substantially. Affiliate Window saw publisher sales in this sector more than double in 2013 compared to 2012 and this trend looks to be continuing based on performance so far in 2014. Required all year round as a product the ‘peak season’ coincides with the start of the winter months, though certainly for the start of 2014 the dip after Q4 2013 has not been as significant as that experienced between Q4 2012 and Q1 2013.