Posts Tagged ‘performance marketing’

New Features Introduced to the Advertiser & Publisher Performance Reports

Written by Lisa Chaikin on . Posted in Technology

Last week we deployed exciting new features to the advertiser and publisher performance reports in the Affiliate Window interface, including new Assist KPIs and the ability to customise columns.

New Assist KPIs

Both advertisers and publishers will now benefit from the new assist KPIs allowing users to understand how customer journeys are influenced from other publishers or other channels.

Affiliate Window has been providing on-demand detailed customer journey reports to clients for years. There are two novelties here; firstly, we now provide a tool that is simple, self-serviced and accessible to all advertisers and publishers through the interface. Secondly, we provide insight on how publishers assist sales beyond the affiliate channel, provided that advertisers are integrated with our de-duping tool.

By understanding the value beyond the last click, advertisers and publishers are able to look at additional ways to work together. Alternative payment models such as tenancy deals, pay-per-influence or increasing the CPA, will encourage publishers to increase promotion safely in the knowledge they will not be losing out if they are not the publisher to ultimately convert the sale.

Affiliate Window Introduces New UK Country Manager

Written by Lisa Chaikin on . Posted in PR & Press Releases

Anthony ClementsFollowing the merger of Affiliate Window and zanox with the Digital Window Executive Board becoming the new board for zanox AG, Affiliate Window has appointed Anthony Clements as Country Manager for Affiliate Window, UK.

Anthony joined Affiliate Window in 2006 and has developed and optimised performance marketing strategies for some of the biggest brands on the network.  His tenure within the company has seen him work extensively on key technology projects including the release of the new Affiliate Window interface, Create-a-feed and ShopWindow, all fundamental network tools and proprietary pieces of software which have won the company Network Innovation Awards for three consecutive years as well as the Industry Choice of Network partner seven times.

zanox/Affiliate Window: Appointment of new Executive Board finalises integration of Europe’s largest performance marketing network to accelerate further growth

Written by Lisa Chaikin on . Posted in PR & Press Releases

zanox & awin logosFollowing the November 2013 completed acquisition of Digital Window Ltd. operating in the UK under the brand of Affiliate Window, the Supervisory Board of zanox AG has made the decision to fully merge Affiliate Window and zanox into one organisation further consolidating the group’s position as Europe’s largest performance marketing network.

Over the past five years, zanox and Affiliate Window have collaborated to provide innovative affiliate marketing solutions for the industry. Bringing both organisations together under one management team will allow future collaborations to flourish for the benefit of all our partners.

From 15th September 2014, the current Digital Window executive team will transition to the zanox AG board and will comprise Mark Walters as CEO, Adam Ross as COO and Peter Loveday as CTO. Michael von Stern will remain as CFO.

Monthly Mobile Update – August 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s August 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Monthly Mobile Update – July 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s July 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.