Monthly Mobile Update – April 2014

May 2nd, 2014

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Affiliate Window’s April mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

April Mobile Performance

- 32.49% of traffic originated from a mobile device – up from 30.54% in March
- 15.85% of traffic came from a smartphone – up from 14.84% in March
- 29.71% of sales originated from a mobile device – up from 27.8% in March
- 10.41% of sales came from a smartphone – up from 9.34% in March
- Mobile traffic converted at 3.83% – down from 3.92% in March
- Mobile Average Order Value (AOV) was £69.03 – down from £69.43 in March

April Headlines

- 21,400 sales each day originated from a mobile device (smartphone and tablet)
- 7,600 of these were through a smartphone
- 354 clicks originated from a mobile device every minute
- 320 sales were generated through a smartphone each hour
- £1 in every £4 of revenue generated for our advertisers in April was through a mobile device

Individual Device Trends

- Android smartphones accounted for 25.12% of smartphone traffic and 25.61% of sales
- Android tablets accounted for 26.63% of tablet traffic but only 15.72% of sales
- Tablet devices converted at 5.88% while smartphones dragged down the overall mobile conversion rate – converting at 2.76%
- iPad typically converts at 3% above Android tablets
- iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do

Register your interest in our monthly mobile data by emailing the team: strategy@affiliatewindow.com

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Affiliate Window Launches Offline Voucher Solution, StoreWindow

April 10th, 2014

StoreWindowGlobal performance network, Affiliate Window has partnered with card-linking platform, Birdback to introduce its offline voucher solution, StoreWindow.

StoreWindow allows online retailers to reward its customers for purchases made in-store by allowing publishers to promote these offers on their website.

Customers can register in-store cashback programmes, voucher, and loyalty schemes directly to their payment cards. Once they see an offer they like, they enter their card details and automatically receive a discount when purchasing from that retailer in-store. These ‘card-linked’ offers provide a simple way of rewarding customers, encouraging loyalty and gaining better insights into consumer behaviour.

Edwyn McFarlane, Head of Publisher Services at Affiliate Window says: “StoreWindow is an innovative solution that allows retailers to set the terms of promotion (as opposed to a continuous cashback scheme). The customisation capabilities of store locations, categories and duration makes this a really powerful marketing tool. We look forward to seeing the potential that StoreWindow can deliver for retailers, publishers and consumers.

Nicolai Watzenig, CEO and co-founder of Birdback says: “This is the final hurdle to making card-linked offers commonplace for consumers around the world. Soon after this turning point, it won’t just feel normal for customers to forget about printed discounts and loyalty cards – it’ll be expected.

Luxury bedroom and home furnishings brand, Feather & Black is the first retailer on the Affiliate Window network to adopt the new StoreWindow solution. With 33 stores nationwide and a product that is often tested for comfort by customers prior to purchasing, they make a great launch partner.

StoreWindow is a great stride in helping to close the online to offline loop while encouraging upselling and providing retailers with a clear competitive advantage.

To learn more about the StoreWindow solution and the Affiliate Window partnership with Birdback, watch the demo videos: StoreWindow for Advertisers and StoreWindow for Publishers.

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For press enquiries please contact:
Affiliate Window PR Department
e:PR@affiliatewindow.com
t: 020 7553 0333

Mobile Update – March 2014

April 3rd, 2014

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Affiliate Window’s March mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

March Mobile Performance

- 30.54% of traffic originated from a mobile device – down from 31.3% in February
- 14.84% of traffic came from a smartphone – up from 14.65% in February
- 27.8% of sales originated from a mobile device – up from 26.9% in February
- 9.34% of sales came from a smartphone – up from 9.2% in February
- Mobile traffic converted at 3.92% – up from 3.56% in February
- Mobile Average Order Value (AOV) was £69.43 – down from £70.12 in February

March Headlines

- 21,000 sales each day originated from a mobile device (smartphone and tablet)
- 7,200 of these were through a smartphone
- 342 clicks originated from a mobile device every minute
- On average, £260 of revenue was generated through smartphones each minute in March
- Almost £1 in every £4 of revenue generated for our advertisers in March was through a mobile device

As well as the top level data on the share of traffic and transactions by device category, we also provide comprehensive reporting into the individual devices that are driving these trends – from share of mobile activity right down to conversion rate and AOV for each device.

- Android smartphones accounted for 26.01% of smartphone traffic and 25.43% of sales
- Android tablets accounted for 24.73% of tablet traffic but only 14.8% of sales
- Tablet devices converted at 5.5% while smartphones dragged down the overall mobile conversion rate – converting at 2.6%
- iPad typically converts at 3% above Android tablets
- iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do

Register your interest in our monthly mobile data by emailing the team: strategy@affiliatewindow.com

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Pets Pyjamas and The Dogs Trust Set Tails Wagging With Charity Exhibition

March 28th, 2014

On a rainy March evening, two of the Affiliate Window team were invited to a private viewing of ‘The Company of Dogs’; a collaboration celebrating the relationship of man and his best friend between Pets Pyjamas, The Dogs Trust, and photographer Gerard Gethings, sponsored by Radley.

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Gerard has captured 20 beautiful portraits of dogs including those owned by celebrities, and some of those who are waiting to be rehomed by The Dogs Trust. These are all currently being displayed at the Pets Pyjamas HQ, and are all up for auction online with all proceeds going to The Dogs Trust. The free exhibition opened to the public on the 21st of March, and is running until the 29th of March.

The preview evening was full, and of course the stars of the exhibition were out in force, posing with their portraits, snacking on dog friendly canapés, and looking pretty darn cute! Their very proud owners were allowed to come too, and the guest list included journalists, bloggers, models, actors, singers and celebrities, who were all ecstatic to be a part of the Pets Pyjamas charity effort.

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Made in Chelsea cast members Rosie Fortescue and Lucy Watson were in attendance (more…)

Affiliate Window Gains Fashion Credentials with ASOS consolidation

March 25th, 2014

asos imageASOS, the world’s number one fashion destination for 20-somethings, has appointed Affiliate Window as its exclusive affiliate network.

ASOS’s websites attract 23.2 million unique visitors each month, with 12.1 million registered users and 6.5 million active customers from 241 countries and territories. The site offers the hottest trends in apparel, accessories and jewellery for both women and men with 1,000 new lines being added each week.

The brand offers free worldwide delivery, free next day delivery with ASOS Premier, and up to 5% commission for every sale; publishers won’t want to miss out on promoting the UK’s largest independent online fashion and beauty retailer.

Join the programme here.

Affiliate Social Gathering – 24th April 2014

March 24th, 2014

social gatheringAn informal affiliate marketing get-together is being held in central London on 24th April. The event will be at Bar 19:20 in Farringdon (if you attended previous socials you may remember the venue) and tickets will be allocated on a first come, first served basis.

Seven sponsors (including Affiliate Window) have put some cash up to ensure the drinks flow freely making it the perfect opportunity for people from all sides of the industry (affiliate, agency, advertiser and network) to chat and share ideas.

Because these events always prove popular and we’re limited to 250 people we ask that only two representatives from each company attend to guarantee as diverse a mix of people as possible.

You’ll need to register here to guarantee your place.

We look forward to seeing you there!

Event Details: 

Date: 24th April
Time:
5:30pm – 12 Midnight
Venue: Bar 1920, 19-20 Great Sutton Street, London, EC1V 0DR