Posts Tagged ‘performance marketing’

Seeing the Market in a new Light

Written by Sarah on . Posted in Publisher Tips

The LED lighting sector is a great example of a niche product that has seen huge growth online over the past year.  Increasing awareness over the benefits, both wide scale and to the individual consumer has seen a surge in consumers purchasing energy efficient lighting.  Savvy shoppers are well versed in the growth of LED and lighting specific advertisers online, where the home delivery and bulk buying options are an added incentive.  Affiliate Window has seen more and more advertisers enter the space and set up affiliate programmes to support their growth.  This ranges from pure play advertisers dedicated to lighting to high street retailers and household names expanding their product ranges.

Growth of the Market

Year on year the LED and lighting sector has grown substantially.  Affiliate Window saw publisher sales in this sector more than double in 2013 compared to 2012 and this trend looks to be continuing based on performance so far in 2014.  Required all year round as a product the ‘peak season’ coincides with the start of the winter months, though certainly for the start of 2014 the dip after Q4 2013 has not been as significant as that experienced between Q4 2012 and Q1 2013.

lighting market graph

Monthly Mobile Update – May 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s May mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

May Mobile Performance

  • 34.32% of traffic originated from a mobile device – up from 32.49% in April
  • 17.36% of traffic came from a smartphone – up from 15.85% in April
  • 30.59% of sales originated from a mobile device – up from 29.71% in April
  • 10.99% of sales came from a smartphone – up from 10.41% in April
  • Mobile traffic converted at 4.10% – up from 3.83% in April
  • Mobile Average Order Value (AOV) was £70.45 – up from £69.03 in April
  • May Headlines

  • 23,000 sales each day originated from a mobile device (smartphone and tablet)
  • 8,250 of these were through a smartphone
  • 387 clicks originated from a mobile device every minute
  • 343 sales were generated through a smartphone each hour
  • £1 in every £4 of revenue generated for our advertisers in May was through a mobile device
  • Individual Device Trends

  • Android smartphones accounted for 25.06% of smartphone traffic and 24.89% of sales
  • Android tablets accounted for 27.41% of tablet traffic but only 15.99% of sales
  • Tablet devices converted at 5.99% while smartphones dragged down the overall mobile conversion rate – converting at 2.91%
  • iPad typically converts at 3% above Android tablets
  • iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do
  • Register your interest in our monthly mobile data by emailing the team: strategy@affiliatewindow.com

    download

    Affiliate Window updates its transaction notification system

    Written by Sander van Oorschot on . Posted in Network News, Technology

    Affiliate Window currently offers its publishers a real-time reporting feature which ensures that every time a transaction is recorded, a notification is sent to the publishers system with all the relevant details associated to the transaction and the products associated with the sale.

    We have released a new method that makes it even easier for publishers to begin benefiting from the transaction notification feature. Previously the system worked by sending data in JSON format to a call-back URL. This meant that publishers were required to write code to manage the data, when they may already have a generic tracking pixel ready to receive data.

    With the new method, publishers can simply include existing tracking pixels. All the publisher has to do is enter the URL and choose which parts they want to have populated with transaction data.

    For example:

    New Transaction notification method

    The existing JSON method is still available under the name ‘POST (send JSON object)’.

    If you’d like to learn more about the transaction notification system then please read the wiki page.

    Affiliate Window launches first ‘second screen campaign’ with NOW TV

    Written by Lisa Chaikin on . Posted in PR & Press Releases

    Affiliate Window has successfully launched its first ‘second screen campaign’ for NOW TV.

    In an effort to provide an enhanced viewing experience, a display campaign specifically targeted on tablets & WIFI only, ran simultaneously during TV commercials for NOW TV. The tablet display campaign was delivered in bursts for a length of three minutes and delivered during peak time slots in terms of television viewer ratings (TVRs).

    nowtv image

    Jenna Pain, Affiliate Manager at NOW TV says: “We are delighted to partner with Affiliate Window in their first ‘second’ screen campaign. We’re always looking for ways to innovate and develop the NOW TV programme beyond the traditional affiliate channels, and are excited about integrating this new form of advertising into our marketing mix. Initial results proved the campaign achieved one of the highest click-through rates we have ever experienced via the display channel.

    Second screen advertising
    Second screen advertising is rising with more people becoming active online during TV commercials, whether they are engaging on social networks, browsing the internet or playing games. The AdReaction Report of Milward Brown (2014) shows that in the UK, approximately 32% of the population are using multiple screens simultaneously. Mobile advertising spending is still trailing behind compared with the time spent on mobile devices, but this year it will account for nearly 25% of the total digital ad spending, compared with approximately 20% last year.

    Second screen advertising is still in its infancy, but the first market researchers are showing it has a positive effect on brand and image KPIs. People remember brand messages better when delivered simultaneously on TV and online. Another positive effect is that you increase the unique reach of the TV commercial and allow people to interact with the brand straight away.

    Hatice van Leeuwen, Mobile Specialist at Affiliate Window is optimistic in seeing the results from offering this new form of advertising to retailers. “It is a great way to extend our mobile offering which covers the complete customer journey from awareness to action.”

    If you would like to know more about Affiliate Window’s mobile offering, please contact Hatice van Leeuwen.

    For Affiliate Window press enquiries, please contact:
    Affiliate Window PR Department
    PR@affiliatewindow.com

    0207 553 0333

    Monthly Mobile Update – April 2014

    Written by Lisa Chaikin on . Posted in Mobile

    MonthlyBannerBlog

    Affiliate Window’s April mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

    Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

    April Mobile Performance

    - 32.49% of traffic originated from a mobile device – up from 30.54% in March
    - 15.85% of traffic came from a smartphone – up from 14.84% in March
    - 29.71% of sales originated from a mobile device – up from 27.8% in March
    - 10.41% of sales came from a smartphone – up from 9.34% in March
    - Mobile traffic converted at 3.83% – down from 3.92% in March
    - Mobile Average Order Value (AOV) was £69.03 – down from £69.43 in March

    April Headlines

    - 21,400 sales each day originated from a mobile device (smartphone and tablet)
    - 7,600 of these were through a smartphone
    - 354 clicks originated from a mobile device every minute
    - 320 sales were generated through a smartphone each hour
    - £1 in every £4 of revenue generated for our advertisers in April was through a mobile device

    Individual Device Trends

    - Android smartphones accounted for 25.12% of smartphone traffic and 25.61% of sales
    - Android tablets accounted for 26.63% of tablet traffic but only 15.72% of sales
    - Tablet devices converted at 5.88% while smartphones dragged down the overall mobile conversion rate – converting at 2.76%
    - iPad typically converts at 3% above Android tablets
    - iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do

    Register your interest in our monthly mobile data by emailing the team: strategy@affiliatewindow.com

    download

    Affiliate Window Launches Offline Voucher Solution, StoreWindow

    Written by Lisa Chaikin on . Posted in Network News

    StoreWindowGlobal performance network, Affiliate Window has partnered with card-linking platform, Birdback to introduce its offline voucher solution, StoreWindow.

    StoreWindow allows online retailers to reward its customers for purchases made in-store by allowing publishers to promote these offers on their website.

    Customers can register in-store cashback programmes, voucher, and loyalty schemes directly to their payment cards. Once they see an offer they like, they enter their card details and automatically receive a discount when purchasing from that retailer in-store. These ‘card-linked’ offers provide a simple way of rewarding customers, encouraging loyalty and gaining better insights into consumer behaviour.

    Edwyn McFarlane, Head of Publisher Services at Affiliate Window says: “StoreWindow is an innovative solution that allows retailers to set the terms of promotion (as opposed to a continuous cashback scheme). The customisation capabilities of store locations, categories and duration makes this a really powerful marketing tool. We look forward to seeing the potential that StoreWindow can deliver for retailers, publishers and consumers.

    Nicolai Watzenig, CEO and co-founder of Birdback says: “This is the final hurdle to making card-linked offers commonplace for consumers around the world. Soon after this turning point, it won’t just feel normal for customers to forget about printed discounts and loyalty cards – it’ll be expected.

    Luxury bedroom and home furnishings brand, Feather & Black is the first retailer on the Affiliate Window network to adopt the new StoreWindow solution. With 33 stores nationwide and a product that is often tested for comfort by customers prior to purchasing, they make a great launch partner.

    StoreWindow is a great stride in helping to close the online to offline loop while encouraging upselling and providing retailers with a clear competitive advantage.

    To learn more about the StoreWindow solution and the Affiliate Window partnership with Birdback, watch the demo videos: StoreWindow for Advertisers and StoreWindow for Publishers.

    -Ends-
    For press enquiries please contact:
    Affiliate Window PR Department
    e:PR@affiliatewindow.com
    t: 020 7553 0333