Posts Tagged ‘performance marketing’

Black Friday vs. Cyber Monday 2014

Written by Lisa Chaikin on . Posted in Infographic

black fridayWith sales more than double that of 2013, Black Friday is set to transform how affiliate marketers plan their seasonal calendars in the run up to the critical pre-Christmas trading period.

Our annual Christmas infographic is available for download highlighting the results of Black Friday and Cyber Monday across our 1,400 advertisers on the network.

Highlights from Black Friday 2014:

  • During the peak Black Friday hour (1-2pm) sales hit six per second
  • Clicks hit 5,267 per minute between 9 and 10am on the same day (316,000 across the hour)
  • Conversions improved as the day wore on, hitting 10% on desktop by midnight
  • Tablet conversions rarely fell below double figures but handsets struggled
  • 31 new affiliates made sales on the network for the very first time.

Highlights from Cyber Monday 2014:

  • In contrast to Black Friday, sales and traffic peaked during evening hours
  • Average order values were significantly lower, owing to the range of deals
  • Trading was up 32% YoY but this impressive growth was dwarfed by Black Friday which saw a surge in sales of nearly 140%.
  • Voucher code affiliates owned the day with three in ten sales driven by them
  • Department stores and clothing performed strongly

In January, we will produce a new white paper analysing all pre and post Christmas trading.

Click here to view the full Black Friday vs. Cyber Monday infographic for 2014.

Monthly Mobile Update – November 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s November2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Monthly Mobile Update – October 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s October 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Monthly Mobile Update – September 2014

Written by Lisa Chaikin on . Posted in Mobile

MonthlyBannerBlog

Affiliate Window’s September 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

New Features Introduced to the Advertiser & Publisher Performance Reports

Written by Lisa Chaikin on . Posted in Technology

Last week we deployed exciting new features to the advertiser and publisher performance reports in the Affiliate Window interface, including new Assist KPIs and the ability to customise columns.

New Assist KPIs

Both advertisers and publishers will now benefit from the new assist KPIs allowing users to understand how customer journeys are influenced from other publishers or other channels.

Affiliate Window has been providing on-demand detailed customer journey reports to clients for years. There are two novelties here; firstly, we now provide a tool that is simple, self-serviced and accessible to all advertisers and publishers through the interface. Secondly, we provide insight on how publishers assist sales beyond the affiliate channel, provided that advertisers are integrated with our de-duping tool.

By understanding the value beyond the last click, advertisers and publishers are able to look at additional ways to work together. Alternative payment models such as tenancy deals, pay-per-influence or increasing the CPA, will encourage publishers to increase promotion safely in the knowledge they will not be losing out if they are not the publisher to ultimately convert the sale.