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Simplifying Integration for Advertisers – Awin Adobe Commerce (formerly Magento) Extension Now Available

Written by 2 minute read

Awin is pleased to announce the release of its new Adobe Commerce (formerly Magento) Extension for Advertisers.

With this extension, advertisers who use the Adobe Commerce (formerly Magento) ecommerce platform can now easily integrate Awin’s tracking within a matter of minutes. It enables advertisers to integrate onto Awin with minimal development and with everything they need to launch their affiliate programme.

 In June last year the Awin tracking was implemented within Google Tag Manager. This new extension with Adobe Commerce (formerly Magento) forms part of Awin’s aim to make affiliate marketing as easy and accessible as possible.

The Extension includes all the enhancements of Awin’s tracking.  As well as the core technology, Advertisers will benefit from enhanced features including:

  • Voucher Code Tracking: view transactions which contained any discount codes through the affiliate channel
  • Multi-Currency Support: Awin will convert the value of a sale to the currency an advertiser would like to be invoiced in
  • Product Level Tracking: view products sold over a duration of time. Advertisers can share this information with publishers, enabling them to adjust promotional activity accordingly
  • De-duplication across marketing channels: identify the online marketing channels driving sales. Awin will use cutting edge technology to allow advertisers to choose to pay commission on those different channels
  • Product Feeds: Advertisers can export an entire product list, and Awin will upload this data ready for publishers to use.

Safiyya Riyadh, Head of Technical Services, Awin UK comments: “Since our success with Google Tag Manager  in 2015, we are proud to announce our official release of the Awin Tracking and Product feed extension via Adobe Commerce (formerly Magento) Connect. Not only will this allow for easier integration with little need of a developer, but it also enables Advertisers to easily opt-into cutting-edge technologies such as our Cross Device tracking. We aim to evolve this extension over time with added features and functionality.”