Topman continued their strong involvement in and support of London Fashion Week this February. Their sponsorship of the NEWGEN MEN aspect of proceedings included hosting their own venue at the Royal Opera House, where they also showcased their own Topman Design A/W 2012 collection. As part of their commitment to their performance marketing programme, delighted contacts from the network were invited along to the catwalk show. Here’s the inside track on what went down:
The fairly dismal weather didn’t deter the crowds at all, who began excitedly gathering early outside the Royal Opera House on Wednesday for the Topman Design A/W 2012 Show. As anticipated it was a full house with a star studded front row including familiar faces such as Ronnie Wood, model David Gandy, Amir Khan, Mr. Hudson and of course Arcadia’s own Sir Philip Green, followed closely by his daughter, and Topshop heiress, Chloe.
The elegance of the glass and iron-framed Floral Hall was juxtaposed against the feel and pace of the Topman Show, but somehow worked very well and created an incredible atmosphere for everyone there.
The collection conveyed a sinister and rebellious soul with texture being the main focus. Long, heavy lux coats in fabrics such as mohair and heavy wool, asymmetric zip jackets, double breasted suits, all complete with moulded leather ankle boots. Inspiration was also taken from Robert Mapplethorpe’s famous Lily print, which was repeated across beautiful silk shirts – although dark and distorted in keeping with the mood of the collection.
We would definitely recommend watching the show yourself!
We will be sure to let affiliates know when this collection is available to promote. In the meantime, the current Spring/Summer 2012 range which was previewed at LFW last September is now live on site!
An overall fantastic experience, and a huge thanks to the Topman team for inviting us along!
~ Emily Clifford, Account Executive ~
More photos from the event are available on our Facebook page.
For programme enquiries, or if you would like to learn more, please contact Jonathan Weeks, Account Manager for TOPMAN.
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