In his latest writing venture, Geno Prussakov, a well-known author, speaker, Founder & Chair of Affiliate Management Days and the CEO & Founder of AM Navigator LLC, has published an introductory guide for those looking to delve into the world of performance marketing. Read our interview with the affiliate marketing evangelist below:
Your latest book walks the reader through key performance marketing questions. With the abundance of information available on this topic, can you explain what gives your book the quality over quantity edge?
You are very right about the abundance of information. Modern-day online marketers have enormous amounts of information at their fingertips. However, this plenitude always comes with a challenge – how do you tell reliable knowledge from the one that may end up getting you in trouble? In the era of user-generated content and social media, self-proclaimed “gurus” and “experts” have been springing up left and right. How do you know who to trust? How do you judge whose advice is worth following? I think my track record speaks for itself.
Additionally, the book seeks to do something you won’t find online resources doing: it aims to answer the most popular questions an aspiring affiliate marketer should be asking, and does so in a successive manner – one that helps them build a solid foundation – one where no important block is missing. You will see this echoed in readers’ reviews where one of the central sentiments is the ‘I-wish-I-had-it-all-spelled-out-for-me-like-this-back-when-I-was-just-starting’ one. Obviously, the book does what I meant it to do.
Your book was released three months ago and yet it still sits firmly in the Top 10 E-Commerce bestsellers list. What does this show of popularity say about the industry as a whole?
Yes, the book’s rankings in the e-commerce section have been fluctuating within the first four spots right from the day it was first released. Needless to say, this has been pretty exciting to witness. I don’t know if it is a fair indicator of the industry’s popularity (there are other better metrics to deduct this from), but one thing is obvious – people want to learn how to make money with affiliate marketing, monetising their other online marketing skills, expertise, and popularity. It isn’t surprising, though. One of the core benefits of being a successful affiliate is the freedom this works brings. And who doesn’t want to be fully independent – both mentally and financially?
With questions including “What exactly is an affiliate network”, “What types of websites are most popular”, and “What are affiliate data feeds”, it is clear to see that no stone has been left unturned. However, if you had to, what would be the one ultimate top tip you would give to a publisher new to the industry?
Do not assume what you’ve learned today will last you through tomorrow. Keep self-improving by self-educating, and do so continuously. With its existence on the crossroads of all online (and some offline) marketing channels, affiliate marketing is one of the most dynamically changing industries out there. You may rely on books like mine to lay the foundation. However, since the details (will) change nearly daily, you must make self-education an on-going routine.
This book provides publishers with a level of mentorship you yourself did not have the luxury of in the early days of performance marketing. How has the industry changed since the dawn of the commercial internet era?
It has become fascinatingly complex, and keeps becoming even more so. This is precisely why I love working in this industry! Having started my career path as a linguist who went on to study psychology and then international relations, I couldn’t be happier to have ended up in online affiliate marketing. Had it not been for the new challenges and the increasing number of questions, I would’ve probably already gone elsewhere. Performance marketing keeps me keeping being curious, and provides new opportunities through challenges.
Finally, as the founder of Affiliate Management Days, the must-attend event for affiliate managers, you are constantly at the forefront of all things performance marketing. What can we expect from AM Days San Francisco 2014?
As always, Affiliate Management Days (both of our 2014 shows: the March one in San Francisco, and the May one in London) will focus on the most pressing cutting-edge issues and questions. Being the ‘go-to’ source of information and inspiration for advertisers, agencies, and affiliate programme managers, we will discuss the current state of the industry, most recent market studies, trends and opportunities to explore. Additionally, I will be running a half-day pre-conference workshop for new affiliate managers and advertisers who are looking for a crash course on setting up, launching, and building up an effective affiliate program.
The AM Days SF 2014 agenda is already live, and we’re now in the Super Early Bird registration period, whereby if registered by December 6, attendees will save up to $700.00 on their pass. As always, Affiliate Window’s “referrals” get an additional 10% off their passes with this code.
Find out more about Geno by following him on twitter: @ePrussakov.
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