The fashion industry is a fast-paced world, where the next big thing is always teetering on the edge of prominence – enter stylefruits, the social commerce platform where users can create their own outfits and share their creations with friends.
The site allows for users to receive feedback and comments from the stylefruits community. As a major social commerce site in Germany, the stylefruits platform is impressive with over 130k+ in the UK and two million Facebook fans in Germany. With the programme also operating in France and the Netherlands, stylefruits has placed itself firmly as a leading site for fashion social commerce.
How does it work?
stylefruits stands out in that only products that are integrated onto the stylefruits’ platform can be used in outfit creations. This is in contrast to social commerce sites such as Polyvore where users clip images from retailer stores who aren’t necessarily integrated onto the platform.
The platform allows users to choose from a wide range of clothes and accessories to create their own individual outfits. Outfit combinations of other users serve as a great source of inspiration, allowing for discussions on fashion trends with likeminded people. As a social shopping platform, stylefruits is linked to a vast number of online fashion shops, enabling users to directly order any clothes and accessories that catch their eye.
Whilst the site prefers non- modeled images – as outfit creations looks best when the product is on a mannequin shot, potential retailers who offer modeled images can still get involved as the editorial team over at stylefruits is able to cut out the model.
What else do you need to know?
- Due to the large amount of work that goes into pulling outfits for each retailer, the commission level starts at 7%
- Over four million young women visit stylefruits every month to get up-to-date with the latest fashion trends so this programme is ideal for clients wishing to target a young female market
- All fashion items on stylefruits are specifically selected by the fashion marketing team, focusing on special (high-margin) brands and categories if requested
- As a result of accurate tracking and optimisation, clients receive targeted traffic with high conversion rates
Learn more by contacting the stylefruits team. Happy styling!