Five things we learned from Christmas trading

Written by Sophie Johnson on . Posted in Network News

tabletWith Christmas now all but a memory, the New Year provides us with the opportunity to look back at Affiliate Window’s publisher and advertiser performance over the festive period. By analysing our data before and after the extended Black Friday weekend, we can see what trends and themes are driving performance within the affiliate channel.

If you’re specifically interested in finding out about Black Friday and Cyber Monday on the network you can also read our Ten Cyber Weekend Trends whitepaper.

Quarterly Mobile Update – Q4 2016

Written by Sophie Johnson on . Posted in Mobile

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Affiliate Window’s mobile data is drawn from over 3.5m network transactions each month across 2,100 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include John Lewis, Marks & Spencer, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Affiliate Window Appoints New UK Country Manager and Client Services Director

Written by Sophie Johnson on . Posted in PR & Press Releases

tabletAffiliate Window has appointed Ian Charlesworth as its UK Country Manager and Rosalyn Berrisford as Client Services Director.

Ian Charlesworth joins the network from researching and consulting firm Ovum IT, where he spent the last 10 years. Following his progression to Managing Director, Ian delivered growth to every area of the business through his modern, dynamic and data-led approach to management. Ian’s experience will strengthen Affiliate Window and facilitate its next phase of development to a fully international entity.

IAB to host one day conference showcasing the power of the affiliate channel

Written by Sophie Johnson on . Posted in Events, IAB

tablet This month marks a milestone for the industry when the IAB hosts a one day conference showcasing the power of the affiliate channel.

The event, free for brands to attend, will explore how the performance channel is expertly placed to tap into consumer demands at every stage of the purchase cycle. Aimed at C-Level individuals, the conference is not a re-tread of nuts and bolts content but will instead cover a diverse range of topics from all sides of the industry.