New seasonal opportunity – Grandparent’s Day

Written by Sarah on . Posted in Publisher Tips

Picnic BasketOur mothers and fathers have their dedicated days of appreciation but what about Grandma and Grandad? Thanks to the Age Concern charities, the US holiday, National Grandparent’s Day is making its way to our shores and into our calendars.

National Grandparent’s Day was officially declared as the first Sunday after Labor Day in the US in 1978 and is now celebrated around the world.  It was founded by Marian McQuade as part of her mission to educate youths about the important contributions the senior community has made throughout history.

Advertiser Interview: SodaStream – Get to know the bubbly programme

Written by Sarah on . Posted in Interview

scarlettSodaStream is the world’s largest manufacturer and distributor of home carbonation systems. Following the launch of their global affiliate programme on Affiliate Window, we spoke to Georgia Carrano, Digital Marketing Manager, SodaStream to find out more about what SodaStream offers publishers wishing to work with the brand.

SodaStream machines were popular during the 1970s and 1980s in the UK, and as such, evoke a nostalgic feeling. How is SodaStream aiming to stay current forty years later?

Many people had a SodaStream when they were a child and are looking to replicate the fun experience with their own children. It’s not just about the fun anymore, consumers are also looking for a kitchen appliance that meets the demands of modern day living, – practically and efficiently.  SodaStream allows you to make fresh sparkling water and great tasting fizzy drinks directly from the tap, saving you money and plastic bottles. It’s convenient too and eliminates the need to lug bottles home from the supermarket, worry about finding storage space at home, or dispose of empty bottles.

Affiliate Window Launches Interactive Getting Started Guide for Publishers

Written by Lisa Chaikin on . Posted in Technology

getting started imageContinuing on our ongoing journey to make affiliate marketing easier for publishers, we are pleased to introduce our new interactive and easy to use ‘Getting Started’ guide for publishers.

The new guide explains how to use the Affiliate Window interface and explores the key areas of the system including the Advertiser Directory and some of our top tools for publishers, including Convert-a-link, Voucher Codes & MyAW.

All new publishers will be presented with the Getting Started guide when they login to their account for the first time. Current publishers can easily access the guide via the support tab within their profile.

Publisher Spotlight: Voucher Codes Pro

Written by Sarah on . Posted in Publisher Spotlight

VCPVoucher Codes Pro is the brain-child of CEO Nick Swan. Fed up of visiting voucher code websites and finding deals that did not work, as well as codes seemingly on show to lure people in, Nick built a business orientated around ensuring consumers could quickly and easily find the best money saving deals.

Vouchercodespro.co.uk launched in 2012, featuring active deals that are checked and added to the site by the team to provide peace of mind to consumers. The business received 350,000 unique visitors in January 2013, growing at a monthly rate of 35% and now employs a team of eleven staff.

Part of the Money Saving Heroes Group, Voucher Codes Pro has recently soft launched their US website Coupon Codes Pro and are currently building relationships with retailers across the pond.

Hop on your Bike

Written by Sarah on . Posted in Publisher Tips

Introduction

The cycling and cycling accessories market is a well-established online sector.  Predominately consumer focussed, it has held a steady online presence due to the ease of purchasing larger cycling equipment online and the advantage of home delivery.  Many advertisers offer compelling delivery options, including speedy international delivery which largely plays to the overseas demand seen across the sector.

Although in recent years some outdoor and camping advertisers have entered the space by expanding their sales inventory, there hasn’t been a huge influx of new advertisers in the sector.  For the sake of this report the data captured is exclusively from the cycling and bike accessories sector.