AM Days: London – Our Speaker Sessions Plus Exclusive Savings on Tickets

April 3rd, 2014

amdaysAffiliate Management Days is returning to London for the second time on 13-14th May.

Affiliate Managers at all levels are invited to come together at the prestigious Chelsea Football club to discuss performance marketing’s most pressing issues and gain insight on the current state of the industry, recent market studies, trends and opportunities.

Affiliate Window has two panel sessions and one speaker session this year, kicking off with Strategy Director Kevin Edwards on the keynote panel “The Future of Affiliate Marketing” 9.15-10.15am on Day one.

Day two will see our Managing Director, Mark Walters will be part of the general session, “Crossing the Pond: Growing Affiliate Programs in Europe vs. U.S” from 9.15-10.15am. Be sure to attend our Account Director & Client Strategist, Simon Hofmeister’s speaker session where he’ll be sharing his insights on ‘The Birth of Multi-Attribution’. Access the full agenda here.

Save 20% on your ticket

The team at AM Days has kindly offered all Affiliate Window clients an exclusive 20% savings on passes for the two day conference in May. View the code here.

Register by 4th April and benefit from both the early bird ticket price plus our additional discount – saving you £460 off the original price!

We look forward to seeing you there.


Mobile Update – March 2014

April 3rd, 2014


Affiliate Window’s March mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

March Mobile Performance

- 30.54% of traffic originated from a mobile device – down from 31.3% in February
- 14.84% of traffic came from a smartphone – up from 14.65% in February
- 27.8% of sales originated from a mobile device – up from 26.9% in February
- 9.34% of sales came from a smartphone – up from 9.2% in February
- Mobile traffic converted at 3.92% – up from 3.56% in February
- Mobile Average Order Value (AOV) was £69.43 – down from £70.12 in February

March Headlines

- 21,000 sales each day originated from a mobile device (smartphone and tablet)
- 7,200 of these were through a smartphone
- 342 clicks originated from a mobile device every minute
- On average, £260 of revenue was generated through smartphones each minute in March
- Almost £1 in every £4 of revenue generated for our advertisers in March was through a mobile device

As well as the top level data on the share of traffic and transactions by device category, we also provide comprehensive reporting into the individual devices that are driving these trends – from share of mobile activity right down to conversion rate and AOV for each device.

- Android smartphones accounted for 26.01% of smartphone traffic and 25.43% of sales
- Android tablets accounted for 24.73% of tablet traffic but only 14.8% of sales
- Tablet devices converted at 5.5% while smartphones dragged down the overall mobile conversion rate – converting at 2.6%
- iPad typically converts at 3% above Android tablets
- iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do

Register your interest in our monthly mobile data by emailing the team:


Al Fresco blooms in 2014

April 1st, 2014


Affiliate Window is set to host its third Al Fresco event on 20th May at The Mermaid, a stunning venue overlooking the Thames.

Al Fresco is designed to showcase the network’s leading Home and Garden brands, with the likes of Wickes, and B&Q presenting their key products and inspiring trends for 2014, to home and garden publishers and industry bloggers. The event provides the perfect opportunity for sharing insights, discussing developments within the online industry and encouraging further engagement within the performance channel.

The afternoon will begin with a presentation from industry leaders PerformanceIN’s Content Director, Chris Johnson. The mini expo will then commence with each brand hosting a stall in an effort to attract and engage with publishers.

Some feedback from our last Al Fresco event commented: “We really enjoyed Affiliate Window’s Al Fresco event, the speaker sessions provided us with great insight into optimising our promotional campaigns for the coming months and the speed networking ensured we met with new publishers as well as catching up with old contacts. Thanks again. – Rowena Cumner, Marketing & Trade Sales Manager, Great Little trading Company

If you’re an advertiser in the home and garden sector and you’d like to attend Al Fresco, click here to visit the website.

If you’re a publisher interested in attending, please email

For all Affiliate Window event enquiries, please also email

Pets Pyjamas and The Dogs Trust Set Tails Wagging With Charity Exhibition

March 28th, 2014

On a rainy March evening, two of the Affiliate Window team were invited to a private viewing of ‘The Company of Dogs’; a collaboration celebrating the relationship of man and his best friend between Pets Pyjamas, The Dogs Trust, and photographer Gerard Gethings, sponsored by Radley.

break area 1

Gerard has captured 20 beautiful portraits of dogs including those owned by celebrities, and some of those who are waiting to be rehomed by The Dogs Trust. These are all currently being displayed at the Pets Pyjamas HQ, and are all up for auction online with all proceeds going to The Dogs Trust. The free exhibition opened to the public on the 21st of March, and is running until the 29th of March.

The preview evening was full, and of course the stars of the exhibition were out in force, posing with their portraits, snacking on dog friendly canapés, and looking pretty darn cute! Their very proud owners were allowed to come too, and the guest list included journalists, bloggers, models, actors, singers and celebrities, who were all ecstatic to be a part of the Pets Pyjamas charity effort.

break area 1

Made in Chelsea cast members Rosie Fortescue and Lucy Watson were in attendance Read the rest of this entry »

Affiliate Window Gains Fashion Credentials with ASOS consolidation

March 25th, 2014

asos imageASOS, the world’s number one fashion destination for 20-somethings, has appointed Affiliate Window as its exclusive affiliate network.

ASOS’s websites attract 23.2 million unique visitors each month, with 12.1 million registered users and 6.5 million active customers from 241 countries and territories. The site offers the hottest trends in apparel, accessories and jewellery for both women and men with 1,000 new lines being added each week.

The brand offers free worldwide delivery, free next day delivery with ASOS Premier, and up to 5% commission for every sale; publishers won’t want to miss out on promoting the UK’s largest independent online fashion and beauty retailer.

Join the programme here.

Have Your Say At The 2014 Performance Marketing Awards

March 24th, 2014

Vote for us for the Performance Marketing Awards Industry Choice of Partner

Every year when planning the year ahead, we always consider the key themes that will influence the work we do.

In 2013 one of those themes was a desire to make being an affiliate easier.

Too often we over-complicate what we do, baffling new entrants to the market with marketing speak, as well as making it hard for normal affiliates to easily do business with us.

2013 therefore saw us take steps to introduce new products, improve our service levels and ensure publishers are rightly receiving commissions for the sales they generate.

With that in mind we’re asking for a minute of your time to consider these when you cast your vote for Industry Choice of Network at this year’s Performance Marketing Awards.

Here’s a quick recap of some of the new products we launched in 2013:

Affiliate Window Launches MyAW
Our new Google Chrome extension for publishers, MyAW adds a button to the Chrome toolbar. Publishers can join programmes, quickly generate shortened tracker links, custom URLs, links to specific product pages, and create ‘one click’ share links on Twitter, Facebook, and Google+ all without having to login to the interface.

Affiliate Window goes live!
February saw us launch “publisher live chat” across our interface, integrated directly so there is no need to install any applications or software. The feature is supported by a team of eight during working hours with an average response time of less than one minute.

Mobile transparency
Affiliate Window was the first affiliate network to market with granular level device reporting offering publishers the opportunity to see where their traffic converts.

Publisher protection
A little recognised fact is that it isn’t just advertisers who need protecting from unscrupulous affiliate activity: publishers also lose out when network quality slips. We want to be not just the best in the UK, but the best in the world for our brand protection tools. We continue to invest a six figure sum in our tools and systems including the only automated adware monitoring technology in the market.

2013 also saw the launch of our compliance blog.

White papers and research pieces
We also want to share insight with our partners and released three white papers on mobile, attribution and peak trading periods

Big Brand Launches
2013 saw some of the biggest brands launch programmes on the network across various sectors.  Sports Direct, ASOS, Next, Fortnum & Mason, Hyatt Hotels and British Gas to name a few.

What makes us unique?
Affiliate Window continues to offer greater transparency on performance metrics than any other network, as well as our pioneering payment traffic light system, unique affiliate suspension notice period and our commitment to ensure ethics and transparency sits at the very heart of our business.


Vote for us for the Performance Marketing Awards Industry Choice of Partner