Rewarding Influence within the Affiliate Channel

Written by Sarah on . Posted in Editorial

computer mouseBy Matt Swan, Head of Business Intelligence

Affiliate marketing has traditionally been premised on a ‘last click wins’ business model. With this being the mechanism for payment, it is no surprise to see affiliate business models geared to generating the final click in the path to conversion. As a result we have seen the rise of incentivised traffic as well as retargeting and basket abandonment solutions. While these sites have been extremely effective at generating conversions, advertisers have been keen to see content sites play their part in driving early funnel traffic.

Some advertisers have looked at attribution solutions to reward affiliates for their influence while others have paid certain affiliates on a CPC model or a tenancy placement. The launch of our payment on assist model has allowed advertisers to work more closely with affiliates that have been identified as adding value in the earlier stages of the path to conversion.

Get the best bargains with our dedicated Back to School Newsletter!

Written by Jess Williams on . Posted in Newsletter

B2S_header

Monetise your site off the back of children’s misery ;-) Whilst the words “Back to School” emblazoned everywhere may strike fear and loathing into a child’s heart, its also a perfect excuse to earn commission on some the promotions flying about. Parents might be able to save a penny or two as well, so it’s not all doom and gloom, at least not for adults!

Affiliate Window Sector Spotlight – The UK Cottages Market

Written by Sarah on . Posted in Case Study

doonbank_cottage9The UK Cottages Online market follows similar trends to the overall travel industry with strong performance in Q1, peaking in January with a further smaller peak around June/ July.  The Cottage sector has gone from strength to strength over the past few years, and as a network we have seen 25% annual growth in revenue from 2013 to 2014 and a 23% increase in bookings for the same period.

In 2014 we saw a phenomenal 17% of annual revenues driven in January alone, with the rest of the months averaging at 8% of revenue for the year. In-year growth against 2013 was also prominent at around 17% a month (excluding January). These results come entwined with findings from ABTA showcasing the rise of the “staycation” as more holiday makers choose a domestic holiday (up 27% in 2015 to date) over travelling abroad. This provides ample opportunity for advertisers to enjoy growth within the affiliate channel as this trend likely continues.

Viking ‘stations’ UK & IE programme exclusively with Affiliate Window

Written by Sarah on . Posted in PR & Press Releases

vikingViking, the UK’s leading office stationery supplier has consolidated its UK and Irish affiliate programme from Tradedoubler, to partner exclusively with global performance marketing network, Affiliate Window.

Established in 1960 and headquartered in Leicester, Viking is now present in over 11 countries worldwide and sells more office products to customers in the UK than any other supplier.