Publisher Spotlight: Voucher Codes Pro

Written by Sarah on . Posted in Publisher Spotlight

VCPVoucher Codes Pro is the brain-child of CEO Nick Swan. Fed up of visiting voucher code websites and finding deals that did not work, as well as codes seemingly on show to lure people in, Nick built a business orientated around ensuring consumers could quickly and easily find the best money saving deals.

Vouchercodespro.co.uk launched in 2012, featuring active deals that are checked and added to the site by the team to provide peace of mind to consumers. The business received 350,000 unique visitors in January 2013, growing at a monthly rate of 35% and now employs a team of eleven staff.

Part of the Money Saving Heroes Group, Voucher Codes Pro has recently soft launched their US website Coupon Codes Pro and are currently building relationships with retailers across the pond.

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How does it work?

Voucher Codes Pro use four main platforms to help consumers save money – their website, newsletter, mobile app and social channels. The team is focused on building their community that trust them to pick the best working deals. The community is made up of 64% female whilst their biggest age group is 35-60. 58% of the community use vouchers as often as they can, and the top three categories are groceries, fashion and travel.

There are at least 18 editorial opportunities for advertisers to receive exposure: run of site advertising, category sponsorship, dedicated newsletters, home page promotion and social media promotions.

Additionally, Voucher Codes Pro has a newsletter database of 60,000+ which has been organically grown since July 2013. There are a number of sponsorship and placement opportunities for advertisers wishing to feature in the newsletters, including their Payday newsletter which is emailed on the last Sunday of every month.

Voucher Codes Pro’s mobile app has recently been released in beta, showcasing the most popular codes to users in the ‘Top Deals’ section, whilst the ‘Near Me’ feature alerts users of the best deals in their surroundings. The app has just under 7,000 downloads without a full PR launch, which will be coming soon.

VCP2What else do you need to know?

• Delivered a total of 3.2 million voucher codes directly to inboxes
• 33k page likes on Facebook
• 8k followers across all Twitter channels

To learn more about how you can partner with Voucher Codes Pro, please contact Sarah Heath.

Hop on your Bike

Written by Sarah on . Posted in Publisher Tips

Introduction

The cycling and cycling accessories market is a well-established online sector.  Predominately consumer focussed, it has held a steady online presence due to the ease of purchasing larger cycling equipment online and the advantage of home delivery.  Many advertisers offer compelling delivery options, including speedy international delivery which largely plays to the overseas demand seen across the sector.

Although in recent years some outdoor and camping advertisers have entered the space by expanding their sales inventory, there hasn’t been a huge influx of new advertisers in the sector.  For the sake of this report the data captured is exclusively from the cycling and bike accessories sector.

Monthly Mobile Update – August 2014

Written by Lisa Chaikin on . Posted in Mobile

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Affiliate Window’s August 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Publisher Spotlight: MainADV

Written by Sarah on . Posted in Publisher Spotlight

mainlogoBigmainADV provides customised and measurable solutions to deliver online marketing strategies for clients through category targeting, display and retargeting. Established in 2007 and headquartered in Italy, mainADV operates in over ten industries in over thirty-five countries. Adidas, Expedia, lastminute.com and thetrainline.com are amongst mainADV’s UK & IE clients. Their market reach covers over 80% of the online inventory across major traffic providers including ad exchanges, RTB platforms and media networks.

mainADV uses an in-house algorithm and retargeting technology coupled with bespoke and IAB compliant creative. The ads are geo-matched to consumer location while the frequency can be controlled to provide an optimal user experience. mainADV operate a CPA payout with no minimum spending or additional fee, however they can work with a CPM and CPC payout on request.

How does it work?

mainADV’s Algorithm

mainADV performs retargeting at four levels – linear, bestsellers, complimentary and discount offers-  that may appear within the same banner or delivered on multiple ad media. This approach helps to ensure the highest rate in conversions from click to sale.

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