Voucher Codes Pro is the brain-child of CEO Nick Swan. Fed up of visiting voucher code websites and finding deals that did not work, as well as codes seemingly on show to lure people in, Nick built a business orientated around ensuring consumers could quickly and easily find the best money saving deals.
Vouchercodespro.co.uk launched in 2012, featuring active deals that are checked and added to the site by the team to provide peace of mind to consumers. The business received 350,000 unique visitors in January 2013, growing at a monthly rate of 35% and now employs a team of eleven staff.
Part of the Money Saving Heroes Group, Voucher Codes Pro has recently soft launched their US website Coupon Codes Pro and are currently building relationships with retailers across the pond.
How does it work?
Voucher Codes Pro use four main platforms to help consumers save money – their website, newsletter, mobile app and social channels. The team is focused on building their community that trust them to pick the best working deals. The community is made up of 64% female whilst their biggest age group is 35-60. 58% of the community use vouchers as often as they can, and the top three categories are groceries, fashion and travel.
There are at least 18 editorial opportunities for advertisers to receive exposure: run of site advertising, category sponsorship, dedicated newsletters, home page promotion and social media promotions.
Additionally, Voucher Codes Pro has a newsletter database of 60,000+ which has been organically grown since July 2013. There are a number of sponsorship and placement opportunities for advertisers wishing to feature in the newsletters, including their Payday newsletter which is emailed on the last Sunday of every month.
Voucher Codes Pro’s mobile app has recently been released in beta, showcasing the most popular codes to users in the ‘Top Deals’ section, whilst the ‘Near Me’ feature alerts users of the best deals in their surroundings. The app has just under 7,000 downloads without a full PR launch, which will be coming soon.
• Delivered a total of 3.2 million voucher codes directly to inboxes
• 33k page likes on Facebook
• 8k followers across all Twitter channels
To learn more about how you can partner with Voucher Codes Pro, please contact Sarah Heath.