Set your site sizzling with these Summer sales & offers!

Written by Sarah on . Posted in Newsletter

Summer-Newsletter-Header_5Summer, summer time! The season officially commences during the Summer Solstice at Stonehenge this Sunday (also known as the longest day of the year), bringing with it those joyous moments we eagerly anticipate all year round. Whether it’s cracking out the BBQ, Pimm’s o’clock, balmy evenings in the park, getting behind Murray for a nail-biting Wimbledon, or planning a much-needed holiday, summer is in the air and what better way to get in the mood than by promoting these sizzling offers to your readers.

Sector Spotlight – The Lingerie Sector

Written by Sarah on . Posted in Case Study

Graph 1Introduction:

The UK Online Lingerie sector has enjoyed considerable growth over the past few years, with the industry seeing growth of 265%, compared to 116% for the online retailer sector between 2009 and 2014 (Lingerie Insights). Where typical retailers suffered in sales from post-recessionary customers, the Lingerie sector came out unscathed, with Analysts from Global Online Lingerie Market now predicting further growth of 18.18% between 2014 and 2019.

Growth in this sector has been aided by several factors including typically low average order values at £36 compared to £58 in clothing generally (Lingerie Insights), and a rapid adoption of mobile payment options and browsing functionality. Many advertisers in the sector also offer free delivery over certain spends, as well as free returns and click and collect options.  Part of the sector’s success can be attributed to lingerie boutiques catering to a wider range of customer size requirements than traditional department stores, as well as an overall de-commodification of the sector, through the influence of celebrities and large brands such as Victoria’s Secret reinventing the customer experience of lingerie shopping (Marketing Magazine).

Lastminute.com Q&A: The Opportunity Marketplace

Written by Sarah on . Posted in Case Study

oppmarkLastminute.com aims to give people five-star experiences for holidays, theatres and restaurants with a three-star price tag. Since using Affiliate Window’s Opportunity Marketplace when it launched in April, lastminute.com has been able to contact and work with publishers they would not have considered previously. Here they tell us more about their first impressions and the impact on how they engage with publishers.

Downloadable Software Code of Conduct- What you need to know

Written by Sarah on . Posted in IAB

E-commerceThe Performance Marketing Council has released their latest Code of Conduct which looks to regulate the use of downloadable software – a further update to the Downloadable Software Applications Code of Conduct that was issued in 2010. Similar to all code of conducts that the IAB release, the code is designed to professionalise the industry and offer assurances to both publishers and advertisers that there is somewhere to turn when grievances arise.

Release your inner athlete and embrace your competitive spirit: SuperGames is back for 2015!

Written by Lulu Olude on . Posted in Events

supergamesblogpost_logobanner

Affiliate Window announces the return of its annual performance marketing sporting competition, in which the industry’s finest sportspeople from advertisers, publishers, agencies and network staff, compete to win the coveted SuperGames champion title and trophy.

This year we have switched-up the competition and the teams will compete in sports including football, basketball, dodgeball, volleyball and for the first time, an obstacle assault course where your endurance will be pushed to the limit.