Advertiser Interview: SodaStream – Get to know the bubbly programme

Written by Sarah on . Posted in Interview

scarlettSodaStream is the world’s largest manufacturer and distributor of home carbonation systems. Following the launch of their global affiliate programme on Affiliate Window, we spoke to Georgia Carrano, Digital Marketing Manager, SodaStream to find out more about what SodaStream offers publishers wishing to work with the brand.

SodaStream machines were popular during the 1970s and 1980s in the UK, and as such, evoke a nostalgic feeling. How is SodaStream aiming to stay current forty years later?

Many people had a SodaStream when they were a child and are looking to replicate the fun experience with their own children. It’s not just about the fun anymore, consumers are also looking for a kitchen appliance that meets the demands of modern day living, – practically and efficiently.  SodaStream allows you to make fresh sparkling water and great tasting fizzy drinks directly from the tap, saving you money and plastic bottles. It’s convenient too and eliminates the need to lug bottles home from the supermarket, worry about finding storage space at home, or dispose of empty bottles.
This year we have seen a rise in the DIY trend; people are now looking to experiment more at home and want to be more closely involved in the curation process to have more control over what goes into their drinks.

You’ve recently launched the SodaStream affiliate programme on the Affiliate Window network – how does this new partnership fit in with your overall marketing strategy?

As with many brands at the moment, our marketing strategy is really starting to  grow in the online area. Performance marketing is a great channel for us too, not only grow our online sales but also to push out brand messages. We refer to affiliates as our ‘bubbly army’.

In recent years there have been concerns over artificial flavourings and chemicals, particularly in fizzy drinks. What products do SodaStream offer as a healthier alternative?

At SodaStream we are constantly expanding in the ‘better for you’ space – all our traditional flavours contain 70% less sugar and calories than other soft drinks. We also have ten flavours that are completely sugar free within our range. In June 2014, we launched the SodaStream Free range into ASDA, which is free from artificial colours, flavours, sweeteners and preservatives. It is available in three flavours including fresh bitter lemon, apple-peach and passion-mango.  SodaStream Free has been sweetened using fructose and is ideal for making lightly flavoured sparkling drinks at home, which also contain less calories and sugar than other soft drinks.

You’re currently sponsoring the Channel 5 dating show ‘Stand By Your Man’. Has this exposure from National TV helped to drive more sales and a new demographic of consumers for SodaStream?

Yes this is the second wave of TV advertising that we’ve had this year and we’ve seen some great results. Due to the heritage in the UK market, the brand responds very well to TV advertising; the day we start advertising we instantly see our online searches and visits go up. Over 40% of households had a SodaStream in the 80’s and we still have 98% brand awareness,  so for us TV shows people that we’re back and why they need a SodaStream now. Sparkling water, over 50 flavours, 70% less sugar and keeping everyone happy are all big reasons to believe when buying a SodaStream. So it’s important for us to convey that in a TV advert and via our online channels.

Is there anything newsworthy that you’d like to highlight for the next 12 months?

At the beginning of 2014, SodaStream announced Scarlett Johansson as our first-ever global brand ambassador. The multi-year partnership kicked-off when SodaStream premiered its first ad featuring Johansson during Super Bowl XLVIII on Sunday, February 2, 2014. Daniel Birnbaum, CEO of SodaStream says: “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador.  She truly embodies our brand values and we are honoured to have her join our team.” Johansson believes that being healthy is about commitment, determination, and self-empowerment.

These core values emulate SodaStream’s mission to revolutionize the beverage industry by empowering people with easy-to-use, fun ways to enjoy better-for-you, better-for-the-environment bubbly beverages “I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer.  I am beyond thrilled to share my enthusiasm for SodaStream with the world!!” The company is confident that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.

To celebrate the launch of their programme, SodaStream is offering a 2% increase in commission rates – 12% machine, 7% consumables for the first month. Join the programme here!

Affiliate Window Launches Interactive Getting Started Guide for Publishers

Written by Lisa Chaikin on . Posted in Technology

getting started imageContinuing on our ongoing journey to make affiliate marketing easier for publishers, we are pleased to introduce our new interactive and easy to use ‘Getting Started’ guide for publishers.

The new guide explains how to use the Affiliate Window interface and explores the key areas of the system including the Advertiser Directory and some of our top tools for publishers, including Convert-a-link, Voucher Codes & MyAW.

All new publishers will be presented with the Getting Started guide when they login to their account for the first time. Current publishers can easily access the guide via the support tab within their profile.

The release of this new tool should help publishers by answering many of the questions first asked when signing up and support them in becoming successful Publishers on Affiliate Window.

To learn more about the Getting Started Guide or for any questions, please contact the Product Team at Affiliate Window.

Publisher Spotlight: Voucher Codes Pro

Written by Sarah on . Posted in Publisher Spotlight

VCPVoucher Codes Pro is the brain-child of CEO Nick Swan. Fed up of visiting voucher code websites and finding deals that did not work, as well as codes seemingly on show to lure people in, Nick built a business orientated around ensuring consumers could quickly and easily find the best money saving deals.

Vouchercodespro.co.uk launched in 2012, featuring active deals that are checked and added to the site by the team to provide peace of mind to consumers. The business received 350,000 unique visitors in January 2013, growing at a monthly rate of 35% and now employs a team of eleven staff.

Part of the Money Saving Heroes Group, Voucher Codes Pro has recently soft launched their US website Coupon Codes Pro and are currently building relationships with retailers across the pond.

VCP1

How does it work?

Voucher Codes Pro use four main platforms to help consumers save money – their website, newsletter, mobile app and social channels. The team is focused on building their community that trust them to pick the best working deals. The community is made up of 64% female whilst their biggest age group is 35-60. 58% of the community use vouchers as often as they can, and the top three categories are groceries, fashion and travel.

There are at least 18 editorial opportunities for advertisers to receive exposure: run of site advertising, category sponsorship, dedicated newsletters, home page promotion and social media promotions.

Additionally, Voucher Codes Pro has a newsletter database of 60,000+ which has been organically grown since July 2013. There are a number of sponsorship and placement opportunities for advertisers wishing to feature in the newsletters, including their Payday newsletter which is emailed on the last Sunday of every month.

Voucher Codes Pro’s mobile app has recently been released in beta, showcasing the most popular codes to users in the ‘Top Deals’ section, whilst the ‘Near Me’ feature alerts users of the best deals in their surroundings. The app has just under 7,000 downloads without a full PR launch, which will be coming soon.

VCP2What else do you need to know?

• Delivered a total of 3.2 million voucher codes directly to inboxes
• 33k page likes on Facebook
• 8k followers across all Twitter channels

To learn more about how you can partner with Voucher Codes Pro, please contact Sarah Heath.

Hop on your Bike

Written by Sarah on . Posted in Publisher Tips

Introduction

The cycling and cycling accessories market is a well-established online sector.  Predominately consumer focussed, it has held a steady online presence due to the ease of purchasing larger cycling equipment online and the advantage of home delivery.  Many advertisers offer compelling delivery options, including speedy international delivery which largely plays to the overseas demand seen across the sector.

Although in recent years some outdoor and camping advertisers have entered the space by expanding their sales inventory, there hasn’t been a huge influx of new advertisers in the sector.  For the sake of this report the data captured is exclusively from the cycling and bike accessories sector.