Case study: Village Hotel Club – generating bookings and brand awareness with Advertiser of the Month incentive

Written by Sophie Johnson on . Posted in Case Study

hotelduvin_logoIntroduction

Equator launched Village Hotel Club’s affiliate programme in partnership with Affiliate Window in August 2015 with the aim to raise brand awareness and generate incremental bookings for the hotel brand.

Village Hotel Club offer modern, friendly accommodation and great facilities, including the Village Urban Spa, High-tech health and fitness clubs plus Starbucks stores, across over 28 ideal locations across the UK. They are a new kind of hotel, where cutting edge style meets every day affordability.

Competition is fierce within the travel sector therefore it has been important for Village Hotel Club to drive engagement with the publisher mix in an effort to optimise growth of the programme. Within the first 3 months of going live, Village Hotel Club achieved over 3.5k room bookings by increasing exposure with a variety of Affiliate Window publishers who supported the promotion of onsite room packages available for guests to book directly.

The Performance Marketing Awards – celebrating success

Written by Claire Mullan on . Posted in Network News

IMG_0175Last night, the performance marketing industry gathered together to celebrate at London’s prestigious Grosvenor House Hotel. The Performance Marketing Awards, the largest awards ceremony in Performance Marketing, celebrated a landmark tenth year – hosting a glittering ceremony for advertisers, publishers, agencies and networks. The event saw guests enjoy an evening of networking and entertainment with Katherine Ryan playing host for event – capped off with plenty of dancing and live music.

We are overwhelmed and delighted to share that we were presented with five awards at the event.

How to get your affiliate programme match-fit for 2016

Written by Sophie Johnson on . Posted in Network News

shutterstock_152957882 (match-fit *Originally featured on The Drum.

Affiliate marketing is built on conversions. It’s perceived as a functional route to market, low risk in its purest sense and brilliant at generating great return on investment for retailers. It’s also mainstream with almost every major advertiser in the UK running an affiliate campaign.

But in many senses it’s a victim of its own success. With such a focus on the sale and given how easy it is to measure, everything else that sits around the purchase is often ignored.

Publisher Newsletter 26th April 2016

Written by Sophie Johnson on . Posted in Newsletter

tabletCross-device update, brand new fashion infographic, publisher competition + the week’s best offers!

- Great offers this week, including Folli Follie, New Look, Discount London, VITL, Inghams + more!

- The launch of new cross-device reporting!

- Fashion Focus 2016 infographic

- Get involved in our new publisher competition!

- Publisher tips to help you arrange tenancies

Read Newsletter

Fashion Focus 2016

Written by Claire Mullan on . Posted in Infographic

FF-InfographicOnline fashion is booming. According to Verdict £1 in every £5 is now spent online establishing a £10bn industry. The UK leads the world in online retail and clothing is no different. From high street fast fashion to luxury brands, British fashion has never been in more demand. The affiliate channel is a core part of that success, offering advertisers an array of promotional opportunities to drive sales across multiple devices.

We have analysed data from across our network, and the following infographic details some of the key trends and insights that are helping to shape fashion in the affiliate channel in 2016.

In addition to this, please click here for a whitepaper from our strategy team packed full of information on fashion growth, mobile activity, influencers & more!

Highlights from Fashion Focus 2016:

♦ Almost two thirds of fashion traffic is now mobile
♦ More than 50% of multi-device sales occur 1 week after the cookie is dropped
♦ 65% shop across multiple devices
♦ 700k clothing sales on average per month

Click here to view the full Fashion Focus infographic.

*All data referenced within the infographic is taken from Affiliate Window network data.

COMPETITION ALERT: #AWSPOTTHEDIFFERENCE

Written by Sophie Johnson on . Posted in Competitions, Events

shutterstock_152957882 (Prizes)

We’ve had a fashion frenzy recently at Affiliate Window – from our annual Fashion Focus event, to the launch of our fashion whitepaper – it’s all been going on. But we couldn’t stop without sharing the fashion fun via our #AWSPOTTHEDIFFERENCE competition!

So, we’ve been sneaky and borrowed the handbag of one of our members of staff here at AWin, emptied it out and laid the content out for all to see – the photo on the left is the original content, but the picture on the right has had 4 items removed. Can you spot the difference and list all 4 missing items?