Equator launched Village Hotel Club’s affiliate programme in partnership with Affiliate Window in August 2015 with the aim to raise brand awareness and generate incremental bookings for the hotel brand.
Village Hotel Club offer modern, friendly accommodation and great facilities, including the Village Urban Spa, High-tech health and fitness clubs plus Starbucks stores, across over 28 ideal locations across the UK. They are a new kind of hotel, where cutting edge style meets every day affordability.
Competition is fierce within the travel sector therefore it has been important for Village Hotel Club to drive engagement with the publisher mix in an effort to optimise growth of the programme. Within the first 3 months of going live, Village Hotel Club achieved over 3.5k room bookings by increasing exposure with a variety of Affiliate Window publishers who supported the promotion of onsite room packages available for guests to book directly.