Your opinion counts. Fill out the IAB’s survey to win a ticket to 2017’s Performance Affiliate Conference

Written by Sophie Johnson on . Posted in Competitions, Editorial, Events, IAB

weekly tipsAs any industry matures it risks scrutiny from external regulators. The affiliate industry has always had one eye on the potential financial impact this could have and has attempted to stay one step ahead of the game with self-regulatory initiatives and best practice guidance.

Now we want to know whether to bring all the current standards together to form a ‘trust seal’, which gives a clear indication the business displaying it is a good industry player to companies looking to build partnerships as well as invest in affiliate marketing.

Performance Marketing Insights: sponsorship scheme

Written by Claire Mullan on . Posted in Network News

pmi-ldn-16-sponsorship-share-image (1)Earlier this week, we shared the details of this year’s Performance Marketing Insights: London . The conference is held at the Westminster Park Plaza (25-26 October), has an action-packed agenda and will be full to the brim with over 1000 performance marketing professionals.

The event promises expert knowledge sharing from industry leaders in performance marketing and a chance to network – including breakfast briefings, zoned networking and an after party at the end of day one. We will be located at stand #21, where our team will be on hand for meetings, questions – or just a quick hello.

Is the gap between affiliate marketing and social platforms closing?

Written by Sophie Johnson on . Posted in AWin Advice, Editorial

weekly tips Snapchat is the fastest growing social network, growing to 100 million daily active users in just four years. However, last week Instagram launched their new Stories feature, an unashamedly similar feature to Snapchat Stories, as both allow users to post photos and videos sequentially, and are available to view for 24 hours.

The key differences between the two? Instagram Stories is more user-friendly and provides instant access to the stories of the people you follow (or those that make their content public), making it easier for content creators and brands to share and display stories to their followers (or an even wider audience if they so choose).

Tech Opinion Piece: What is Google Tag Manager? (Part 2)

Written by Sophie Johnson on . Posted in AWin Advice, Editorial

weekly tipsWritten by Edgelson Lua, Affiliate Window’s Integration Analyst.

If you have read Part 1 of this series you should now have a good grasp of GTM.

The new version of google tag manager, released back in October 2014 saw a brand new UI, a lot of functionalities plus new terminology to cope with. It has moved away from the programming-centric concepts of Macros and Rules to the more tactile variables and Triggers.

Affiliate Window Class Of 2016 – PROM!

Written by Lulu Olude on . Posted in Events, Network News

Email-Header

Thursday 8th September 2016 saw the return of Affiliate Window’s highly anticipated black tie event – PROM! In addition to it being an evening of networking and nurturing relationships, it was also an opportunity to celebrate a milestone ten years of black tie events.

Where else for the celebration to take place, than the ever so versatile The Brewery on Chiswell St, London; a venue well known over the years to all who have attended. 505 of the industry’s finest professionals such as Tesco, Boden, NMPi London and Vouchercodes.co.uk arrived in style to an entrance featuring jive dancers, a drive-thru sign along with a classic Buick and Harley Davidson motorcycle parked by the door.