Publisher Spotlight: StoryBox

Written by Sophie Johnson on . Posted in Publisher Spotlight

tabletStoryBox was founded out of Stanford Business School and is funded by Google’s Chairman, Eric Schmidt and have worked with over 25 Fortune 500 companies, including Disney, Budweiser, and P&G.

Built on the premise that customers trust each other more than they trust advertising, StoryBox’s technology makes it simple to make your Instagram feed shoppable. When a customer sees an image of a product they would like to purchase, all they need to do is click on the image to be taken to a page on your site where they can purchase this item making it an effective way to boost sales and traffic from Instagram.

Average Payment Time KPI

Written by Sophie Johnson on . Posted in Network News

tabletBack in March we released our average payment time KPI. The intention of this was to provide greater transparency over the average time it takes from a sale being made to receiving payment for the sale.

By providing this data it has allowed publishers to make more informed decisions over the advertisers they wish to promote. It has also encouraged advertisers to validate and pay for their sales in a timely manner, so the average payment time metric reflects well on them.

Revive: Refresh and Relax

Written by Lulu Olude on . Posted in Events

LogoYesterday saw the launch of our very first Health & Beauty Sector event – Revive, taking place at London’s The Hellenic Centre – a stone’s throw away from the infamous Harley Street.

A host of fantastic advertisers and Publishers from the network attended the event, including The White Company, Green People, Allbeauty SoSensational and SalesGossip who enjoyed an afternoon of networking and industry insights.

Katy Lee, Senior Team Leader at Affiliate Window, opened the event by delivering the Network insights. -. Katy shared key data, focusing on the growth of the sector and the importance of Single’s day for the beauty vertical. To access interesting stats and key data on the Health and Beauty sector, please visit the Affiliate Window Strategy Hub to see our newly launched interactive beauty sector report.

CityInformation are helping advertisers target consumers geographically via their CityApps

Written by Sophie Johnson on . Posted in Interview

tabletIs less really more? It is when you’re able to use one single app for many different tasks! CityInformation enables users to catch up on local news, shop online, buy movie and football tickets, order takeaway or book a table at their favorite restaurant, all in one CityApp, saving both time and phone memory. Having recently joined our Affiliate Network, we asked CityInformation’s Marketing Manager Wout Smits about their business model, booking trends and what opportunities they can offer advertisers.

Publisher Newsletter 17th May 2016

Written by Sophie Johnson on . Posted in Newsletter

tabletMonthly mobile trends, countdown to Revive & Lead Generation myths explained

- Great offers this week, including Treatwell, Crocs, Haven Holidays, Swoon Editions, Iwantoneofthose, Help for Heroes + more!

- The countdown to our first Revive event

- Monthly mobile trend data

- An article on the ‘Three Online Lead Generation Myths Explained’

- Publisher opportunities!

- Publisher tips on the importance of media documents

Read Newsletter

Monthly Mobile Stats

Written by Sophie Johnson on . Posted in Mobile

tablet For a number of years we have been publishing our monthly mobile trend data. In this time we have seen the share of mobile traffic and sales increase significantly. As we continue our mission to democratise our data for the very first time we have made the device data across the network publicly available for all.

In this interactive report it is possible to navigate through each tab to see the share of traffic and sales across the network through each device.