Advertiser Interview: Welcome Zara’s little sister, Stradivarius

Written by Sarah on . Posted in Interview

stradilogoLast month Spanish fashion retailer Stradivarius, part of the Inditex group that owns brands including Zara, Bershka and Massimo Dutti, launched their programme on Affiliate Window.

Stradivarius aim to offer the latest in feminine fashion, for high street prices. We caught up with Stradivarius’ e-Commerce department to learn more about the brand and their plans for the performance channel.

Case Study: Marks & Spencer – Getting the Most Out of Publishers

Written by Sarah on . Posted in Network News

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Marks and Spencer had a number of objectives during 2014:

  • Increase traffic from mid and longtail content publishers
  • Increase conversion rate from content publishers
  • Increase revenue through bounties
  • Increase overall programme AOV

The brand collaborated with its performance network, Affiliate Window to segment the publisher base to achieve their goals.

Missed our first Strategy webinar? Watch it on Youtube

Written by Sarah on . Posted in Webinars

laptop smallLast week the Affiliate Window Strategy Team presented the first in a series of webinars designed to showcase data from the network.

Taking the concept that such insight and research helps delve deeper into the value of affiliate marketing whilst adding extra transparency, the first topic covered was the influence that affiliates offer beyond last click and how new commercial models are helping reward that contribution.

Quarterly Mobile Update – Q1 2015

Written by Sarah on . Posted in Mobile

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Affiliate Window’s mobile data is drawn from over 3.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.