Christmas Came Early at Affiliate Window’s Unwrapped 2014

Written by Lisa Chaikin on . Posted in Events

hobbycraftAdvertisers and publishers working in the gifts, gadgets & toys sector indulged in the festive spirit at our annual sector event, Unwrapped which took place yesterday at the Queen Elizabeth II Conference Centre, with views overlooking Big Ben, the London Eye and even the Shard in the distance. 20 of our Advertisers showcased the key products for the 2014 gift season.

Monthly Mobile Update – September 2014

Written by Lisa Chaikin on . Posted in Mobile

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Affiliate Window’s September 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

All Aboard reaches new heights

Written by Harri on . Posted in Events

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Affiliate Window is pleased to bring back our annual travel sector networking event, All Aboard at the stunning Paramount Centrepoint, 31 floors high, on the 11th November, 2014. Each year, Affiliate Window brings together top travel brands to showcase their latest products and offers, accompanied by travel publishers and industry bloggers, just in time to start things rolling by discussing new business opportunities for the busy Christmas travel period.

New Features Introduced to the Advertiser & Publisher Performance Reports

Written by Lisa Chaikin on . Posted in Technology

Last week we deployed exciting new features to the advertiser and publisher performance reports in the Affiliate Window interface, including new Assist KPIs and the ability to customise columns.

New Assist KPIs

Both advertisers and publishers will now benefit from the new assist KPIs allowing users to understand how customer journeys are influenced from other publishers or other channels.

Affiliate Window has been providing on-demand detailed customer journey reports to clients for years. There are two novelties here; firstly, we now provide a tool that is simple, self-serviced and accessible to all advertisers and publishers through the interface. Secondly, we provide insight on how publishers assist sales beyond the affiliate channel, provided that advertisers are integrated with our de-duping tool.

By understanding the value beyond the last click, advertisers and publishers are able to look at additional ways to work together. Alternative payment models such as tenancy deals, pay-per-influence or increasing the CPA, will encourage publishers to increase promotion safely in the knowledge they will not be losing out if they are not the publisher to ultimately convert the sale.