Have your say at the 2016 Performance Marketing Awards

Written by Sophie Johnson on . Posted in Network News

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Two objectives have shaped Affiliate Window’s work over the past year: focus on the development of affiliate marketing and challenge the industry’s conventions.

These goals have driven our strategy over the past 12 months, and have seen Affiliate Window deliver first-to-market innovations that we believe are setting the industry up to deliver better results for advertisers, and expand the number of publishers that can make a genuine success of affiliate marketing. We hope this will be a major consideration for you when casting your vote at the eagerly anticipated Performance Marketing Awards this year.

Whitepaper: Top ten affiliate marketing trends in 2016

Written by Sophie Johnson on . Posted in White papers

mouse keyboardEvery year Affiliate Window publishes the key trends we think should be front of mind for the industry and today we share our thoughts for 2016.

In no particular order, some of the themes explored include voucher codes, changing perceptions around what should be considered basic tracking, a fight for honest rewards for honest sales and the looming data privacy legislation.

Also covered are the growth of global retail events and a growing shift towards internationalisation. If you’d like to read the whitepaper in full you can do so here.

Publisher Stories: Rob Burgess, Shopper Points

Written by Sophie Johnson on . Posted in Publisher Stories

trophyAs part of our ‘publisher stories’ campaign, we’re asking publishers to share their affiliate marketing journeys, to help highlight the benefits that being part of our industry can bring to budding entrepreneurs.

In our latest story, Rob Burgess shares how he decided to turn his passion for free travel via frequent flyer miles and hotel loyalty points into a specialist website after being laid off from his job in the City. Head for Points has just hit 1 million page views per month for the first time and has 170,000 unique monthly visitors, mainly UK business travellers who want to make the most of their miles. His latest venture Shopper Points expands his reach into supermarket loyalty programmes.

Publisher Spotlight: Smarter Click

Written by Sophie Johnson on . Posted in Publisher Spotlight

DL logoStatistics show humans now have a shorter attention span than a goldfish!

Smarter Click can help combat this… with providing merchants the ability to capture user’s attention at various stages of their journey across your website. Particularly those showing the intent to exit, by delivering tailored promotional messaging. In turn, driving incremental sales and increased revenues.

Founded in 2012 and Headquartered in London, Smarter Click was the first overlay platform to offer a dashboard, giving clients hands on access to their campaigns. Smarter Click’s portfolio of clients includes Bliss World, Euro Car Parts and Toni & Guy.

Strong Christmas performance sees mobile activity flourish in Q4 2015

Written by Sophie Johnson on . Posted in Mobile

New Year

by Matt Swan, Head of Business Intelligence.

Affiliate Window’s mobile data is drawn from over 3.5m network transactions each month across 1,600 advertisers spanning the retail, travel and   telecoms sectors. Clients we work with include John Lewis, Marks & Spencer, British Telecom and lastminute.com.

    Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

*Originally featured on PerformanceIN