AffiliateBenchmarks™ Survey 2015

Written by Sarah on . Posted in Network News

LogoThe 8th Annual AffiliateBenchmarks™ Survey is now live for 2015. The survey aims to strengthen relationships between advertisers and publishers by providing best practices, actionable insights and trends to the affiliate marketing community. There is little independent research available in the performance channel so it’s important that advertisers and publishers share their experiences.

What’s more, by participating in the survey each respondent will receive the full results once they’re published.

For your opportunity to have your say and contribute to the largest industry study, complete the survey here.

Preparing for Black Friday 2015: Key Trends That Could Determine Success

Written by Sarah on . Posted in White papers

black friday whitepaperWhilst we may be in the dying days of summer, affiliate marketing waits for no one. With that in mind, the relentless onslaught of Christmas has formed the basis of many client meetings and nothing has come to encapsulate the importance of the trading period more than Black Friday

Last year we saw this break all network records with exceptional performance. Mobile was a key driver of Black Friday activity and interrogating the day’s data allowed us to see how consumers were switching between devices throughout the day.

The fact that there was this switch between devices further highlights the importance of cross device tracking to truly understand customer journeys. Additionally there is a need to look at the role that each device plays as an influencer as well as the publishers that are effective at influencing sales.

Using our data from Black Friday 2014, we have put together a guide for advertisers on what to expect from Black Friday 2015 and how to make the most of this key trading period. In line with our ‘democratisation of data’ we also provide a report allowing you to interact with our Black Friday data from last year.

You can download the report here.

Affiliate Window’s Rugby World Cup Publisher Competition

Written by Sarah on . Posted in Competitions

RWCHoist the Garyowen – the most exciting sporting tournament in the 2015 calendar kicks off on our very own turf today! The host team England will compete in their first Rugby World Cup game against Fiji at Twickenham this evening, embarking on a quest to reclaim the glory they enjoyed as winners of the 2003 cup.

To help our publisher’s get behind The Red Roses and make the tournament a little more special, we’re running a two week competition from today until Friday 2nd October and simply want to know – who would your ideal rugby team be? Perhaps you want Jessica Ennis to be the captain or you fancy having Lord Alan Sugar in the scrum? You can simply write a list or Photoshop the team together if you have the skills!

Guide: Helping smaller publishers sell themselves to advertisers

Written by Sarah on . Posted in AWin Advice, Publisher Tips

DeathtoStock_Medium10While affiliate marketing has grown considerably over the past few years, it has always been challenging for smaller publishers to be noticed. This has been compounded further by the emergence of huge branded affiliate companies.

There are a number of factors that contribute to making affiliate marketing more challenging for smaller publishers looking to make money through the affiliate channel. As a channel that has always been premised on the last click, it is no surprise to see many large affiliate sites primed to convert customers across a variety of devices as well as online and offline.

All Aboard returns for 2015!

Written by Lulu Olude on . Posted in Events



Affiliate Window is pleased to announce the details for our fifth annual travel sector networking event All Aboard. It will take place on 2nd November at one of the world’s most sustainable buildings, The Crystal located at Royal Victoria Dock.

Every year, Affiliate Window brings together top travel brands to showcase their latest products and offers to travel publishers and industry bloggers, just in time for the Christmas travel period and to open up dialog for business opportunities.