Publisher Newsletter 6th August 2014

August 5th, 2014

>Keep up to date with our Monthly Mobile Update!

>Catch up on what went down in the 2014 Supergames!

>Don’t miss offers from Sarenza, TAP4Offers, Monstersupplements & more

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SuperGames 2014: Who won this year?

August 5th, 2014

supergames2014_emailWith the Football World Cup, Wimbeldon and The Commonwealth Games all a distant memory, the performance marketing industries athletes were looking for somewhere to get their sporting fix. Enter SuperGames 2014!

At Canary Wharf’s Play On Sports, the industry’s toughest and most competitive contenders, including 7thingsmedia, Vouchercloud, PriceGrabber and O2 came together to battle it out and take home glory to their offices.

All eyes were on the Winners trophy as soon as the players arrived. Each we’re given a complimentary MyProtein water bottle from The Hut Group to prepare for the three gruelling hours ahead.

The tournament kicked off with a sea of team branded shirts spread across the five different sports: netball, football, bowls, table tennis and the highly anticipated, dodgeball.

There was some fierce but fair rivalry taking place across all courts, particularly football and dodgeball. A highlight of the day was the all-in-one ‘last man standing’ game of Dodgeball… where all players from the day battle it out solo to find the, well, last man standing.

Towards the end of the day it became apparent that our very own team the aptly named “AWinners” had taken the lead much to our own surprise. As controversial as it seems, rest assured there was no match fixing within a 100 mile radius of the games ;) DSC_1461netballDSC_1503

The final standings were:

1. AWinners (Affiliate Window)

2. Quidco

3. MoniTigers (Monitise)

4.Cloudia Winkleman (VoucherCloud)

5. Guns, Drugs and Money (GDM)

6. Hoops I did it again (Yieldify)

7. Telefonicats (O2)

8. Now TV

9. Ve Are The Champions (Ve Interactive)

9. PG Galacticos (PriceGrabber)

11. In tribute to lost brogues (The Hut Group)

12. In the B-A-G (BuyAGift)

13. Optimus Performance Marketing

14. TopCashback of the net

15. Zanox Global Destroyers

16. Mish Mash

17. Freemax Mafia (Freemax Media)

18. The Ludes (7thingsmedia)


MyProtein kindly donated a hamper of protein powder, a protein shaker, energy bars and supplements to the winning team, who were also gifted the prized gold trophy. There were also prizes by way of champagne and jugs of beer for 2nd & 3rd place, and the last man (Edwyn McFarlane) and woman (7thingsmedia’s Kat Shaw) standing. Lastly, the ominious wooden spoons we’re reluctantly received by The Ludes.

After the winners were announced, it was time to head to the Henry Addington pub for the after party. War stories were exchanged over some well deserved deep fried food (guilt free of course) and plenty of beers to ‘rehydrate’.DSC_1520

When we asked last year who would rob the reigning champions, GDM’s Guns, Drugs and Money of their trophy, we certainly didn’t think it would be our very own team! So the question remains, who thinks they can pinch it from our (somewhat tight) grasp next year?!

I just wanted to drop a note from everyone on the Quidco team to say thanks to you and the team for organising everything Friday! We had a great day and it was another step up from last year, really appreciate the effort you put in to bring it together. Just gutted we were robbed by you in the final… – Fred Cortvriend, Quidco

A big thank you to everyone who attended this year, and made the effort to get into the #supergames14 spirit. Here’s to #supergames15!

If you were unable to make it, you can see photos from the day on our Facebook page and follow the conversation on Twitter

Monthly Mobile Update – July 2014

August 4th, 2014


Affiliate Window’s July 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

July Mobile Performance

  • 36.05% of traffic originated from a mobile device – up from 35.58% in June
  • 18.10% of traffic came from a smartphone – up from 18% in June
  • 30.68% of sales originated from a mobile device – down from 30.86% in June
  • 11.39% of sales came from a smartphone – up from 11.15% in June
  • Mobile traffic converted at 4.06% – down from 4.25% in June
  • Mobile Average Order Value (AOV) was £67.46 – down from £67.98 in June
  • July Headlines

  • 24,000 sales each day originated from a mobile device (smartphone and tablet)
  • 8,800 of these were through a smartphone
  • 405 clicks originated from a mobile device every minute
  • 366 sales were generated through a smartphone each hour
  • 23% of revenue generated for our advertisers in July was through a mobile device
  • Individual Device Trends

  • Android smartphones accounted for 26.45% of smartphone traffic and 26.10% of sales
  • Android tablets accounted for 30.10% of tablet traffic but only 17.79% of sales
  • Tablet devices converted at 5.86% while smartphones dragged down the overall mobile conversion rate – converting at 3%
  • iPad typically converts at 3 percentage points above Android tablets
  • iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do
  • If you are interested in seeing more detailed information on the above, comprehensive coverage of our monthly mobile stats can be found here.

    Register your interest in our monthly mobile data by emailing the team:


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    Publisher Newsletter 29th July 2014

    July 29th, 2014

    >We share insights on closing the loop in performance marketing – tracking offline sales

    >Vote your favourite charity in the Just Giving Awards

    >Don’t miss offers from Myprotein, Laura Ashley, ProBikeKit & more

    Read Newsletter

    Publisher Newsletter 22nd July 2014

    July 22nd, 2014

    >Important information regarding recent DDoS issue!

    >Stay tuned for our upcoming Back to School competition!

    >Don’t miss offers from Resorthoppa UK, The Property Insurer, apartments4you & more

    Read Newsletter

    DDoS Downtime Compensation for Publishers

    July 21st, 2014

    Thank you to everyone for your patience while we worked through the recent DDoS issues and the aftermath of these problems.

    This was an unprecedented problem in our history, characterised by huge spikes in traffic volumes to the network that started on Thursday 26th June. The malicious traffic volumes were far in excess of the network’s normal operating parameters and as a result there was disruption to our services.

    Although we have clearly been the victims of a malicious attempt to cause disruption to the network, this does not change the fact that our users were significantly inconvenienced by the disruption. Because of this, we would like to offer compensation to all publishers that might have been affected. Because the disruption was intermittent rather than total, we will calculate the compensation by looking at the performance of each publisher during a comparable normal operating period, highlighting those publishers that have clearly lost out, and compensating them based on what we assume their earnings would have been had the service been running normally.

    Obviously, calculating compensation is not an exact science. However, we hope you’ll appreciate that any technology provider could have been similarly affected by the targeted attacks that were made against us, and it is far from the accepted norm that tech providers, be it in our industry or others, automatically compensate in situations such as this.

    Our determination to compensate users is based on the fact that we do not want Affiliate Window users to lose out on earnings as a result of any system-related issue – regardless of its cause.

    While DDoS attacks are deliberate and malicious criminal acts that are difficult to prevent, we are making some significant changes to our systems in an effort to minimise disruption if such an issue happens again. These include building an early warning system that all our partners will have access to. We have also launched a dedicated Twitter Feed for us to communicate system related issues. Please follow @AffwinAlerts for these updates.

    All affiliates that we calculate are due for compensation will have the amounts added directly to their accounts by the close of business on Monday 21st July. If you would like to contact us regarding the compensation or anything else related to these issues then please don’t hesitate to get in touch with me directly.

    Kind Regards
    Anthony Clements
    Director, Client Services