Publisher Guide – How to Prepare for Black Friday 2015

Written by Sarah on . Posted in Publisher Tips

keyboardsmallIn 2014 Affiliate Window’s publishers recorded one million sales in the UK over four days during the Black Friday to Cyber Monday period, with particular success coming on Black Friday.

With this in mind, the below offers some guidance on what to be aware of for last-minute planning in the next two weeks leading up to this inevitable peak in trade.

Have UK Advertisers Benefited from China’s ‘Singles Day’?

Written by Sarah on . Posted in Case Study

valentinesWith the Christmas period fast approaching, UK advertisers are eagerly anticipating the largest trading period in the UK retail calendar – Black Friday. While this event was worth £810m to retailers last year and has been widely predicted to outperform that this year, there is an event that dwarfs this that many UK retailers may not even be aware of – Singles Day.

Singles Day is China’s (and the worlds) largest one day shopping event. It was set up as a day for people who are single and is celebrated on November 11th (11/11) – with the ‘1’s’ in this date set to represent these singles. It has been promoted as a time when consumers treat themselves and splash out on purchasing for themselves. This year saw Singles Day break all previous records, with China’s largest e-commerce retailer, Alibaba generating £9.4bn worth of sales. This was up 60% on what they saw last year.

Case study: ESIMedia – Simplifying the process of implementing affiliate links

Written by Sarah on . Posted in Case Study


ESI MEDIA is the publishing company that owns the London Evening Standard; The Independent; I and London Live.
ESI wanted to simplify the process of creating and implementing affiliate links within new and existing content across their sites.
Affiliate Window’s convert-a-link solution enables publishers to automatically turn URLs into affiliate links upon click, saving both time and effort for publishers.

Webinar: Pitching for Assist Payments

Written by Sarah on . Posted in Webinars

ASSIST2It would be fair to say that asking your advertiser partners to pay for assists can make you feel like Oliver Twist.

On Thursday 3rd December, our Head of Publisher Services Edwyn McFarlane will host a webinar offering guidance on how to make a sound business case, what rates to ask for and most importantly how to demonstrate that long term investment, (by paying for assists) to the right publisher (i.e. you!), can add the diversity to their affiliate program that they so often crave.

Join us on Thursday 3rd December at 4pm to benefit from these valuable tips.

You can sign up to this webinar here.

The Giftware and Gift Cards Sector

Written by Sarah on . Posted in Sector Reports


The UK Giftware and Gift Card sector follows typical seasonality trends seeing peaks around major UK shopping events such as Black Friday, Cyber Monday and lead up to Christmas online shopping in November and December. Insights from a 2014 report indicate the UK giftware sector is worth around £5 billion, with gifts under £10 proving popular. The same report also showed that there has been a revival in “Made in the UK” gifts, as well as retro and unique innovative designs driving the sector forward.

As with the overall retail sector, Gifting has also benefited from the wider adoption of smartphones and mobile devices for online shopping. Latest statistics from eMarketer indicate 33.3% of Retail sales are driven from mobile devices and this is expected to rise to 43.7% by 2019, likely shaping the future of the Gifting sector too.