October – Mobile Stats

Written by Lisa Chaikin on . Posted in Mobile

Our October mobile and m-commerce stats are now available. Click here to download them.

Key points to note:

  • 10.70% of all sales were through mobile devices (inc tablets) – up from 9.98% in September
  • 4.14% of sales if we strip out tablets – up from 3.94% in September
  • 13.25% of traffic came through mobile – up from 12.79% in September
  • 7.76% if tablet traffic is stripped out – up from 7.48% in September
  • Mobile traffic is converting at 3.2% – up from 2.60% in September
  • If you have any questions or would like further information, please contact our Strategy Team.

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    Comments (3)

    • Chris


      So would it be correct in stating:
      - 6.56% of sales are from tablet (up from 6.04% in September)
      - 5.49% of traffic is from tablet (up from 5.31% in September)

      Meaning that tablets convert 158.45% better than mobiles.


    • Lisa Chaikin


      Hi Chris,

      Our figures are showing mobile (excluding tablet) converting at 2.11% and tablet converting at 4.73% and with tablet converting at 124% the rate of mobile rather than the 158% that you mentioned.

      If you let us know how you came to the figures you did, we might be able to help clear up the discrepancy.

      Hope that helps.


    • mcommerce


      Mcommerce figures really are great to watch! especially around this time of year, i think we will see a massive increase on mobile usage in the holiday season and a great increase year on year. I cant wait to see the November and December stats±


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