Our March mobile stats are available for download here.
Key stats include:
14.20% of all sales were through mobile devices (inc tablets) – up from 13.70% in February
5.57% of sales if we strip out tablets – down from 5.58% in February 21.14% of traffic came through mobile – up from 20.68% in February
12.53% if tablet traffic is stripped out – up from 12.48% in February
Mobile traffic is converting at 3.26% – down from 3.43 in February
This month we had some additional key headlines that were worth highlighting:
March saw us record our one millionth sale through mobile devices this year. It took us until August to reach this milestone in 2012.
Traffic volumes through mobile devices were 3x higher than they were in March 2012.
We recorded more traffic and sales through mobile handsets in March than we did in the whole of Q1 2012.
March saw us record the highest volume of traffic we have ever seen through the iPhone.
If you have any questions or would like further information, please contact our Strategy Team.