Our April mobile stats are available to download here.
Key stats include:
16.5% of all sales were through mobile devices (inc tablets) – up from 14.2% in March
6.7% of sales if we strip out tablets – up from 5.6% in March
19.1% of traffic came through mobile – down from 21.1% in March
11.4% if tablet traffic is stripped out – down from 12.5% in March
Mobile traffic is converting at 3.4% – up from 3.3% in March
April saw us record over 13,000 sales per day through mobile devices with 5,500 of these through handsets
We recorded more sales through Android devices in April than we did in Jan-April 2012
Sales through mobile devices exceeded 15% for the first time (16.5%)
We delivered over 3x more mobile sales in April 2013 compared to April 2012
If you have any questions or would like further information, please contact our Strategy Team.