Monthly Mobile Update – April 2013 stats

May 10th, 2013

Our April mobile stats are available to download here.

Key stats include:

  • 16.5% of all sales were through mobile devices (inc tablets) – up from 14.2% in March
  • 6.7% of sales if we strip out tablets – up from 5.6% in March
  • 19.1% of traffic came through mobile – down from 21.1% in March
  • 11.4% if tablet traffic is stripped out – down from 12.5% in March
  • Mobile traffic is converting at 3.4% – up from 3.3% in March
  • April Headlines:

  • April saw us record over 13,000 sales per day through mobile devices with 5,500 of these through handsets
  • We recorded more sales through Android devices in April than we did in Jan-April 2012
  • Sales through mobile devices exceeded 15% for the first time (16.5%)
  • We delivered over 3x more mobile sales in April 2013 compared to April 2012
  • If you have any questions or would like further information, please contact our Strategy Team.

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