Mobile Update – December 2013

January 3rd, 2014

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Our December 2013 mobile stats are now available for download.

Key stats include:

- It certainly was a mobile Christmas with traffic through mobile devices peaking at 39.35% while sales hit 33.54% on Boxing Day

- We saw a greater share of traffic and sales on Christmas Day and Boxing Day than we did at any other point in December

- Consumers also spent more through mobile on Boxing Day with AOV reaching £85.95

- Almost 300 sales an hour were generated through iPhones on Boxing Day

download

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