Our December 2013 mobile stats are now available for download.
Key stats include:
- It certainly was a mobile Christmas with traffic through mobile devices peaking at 39.35% while sales hit 33.54% on Boxing Day
- We saw a greater share of traffic and sales on Christmas Day and Boxing Day than we did at any other point in December
- Consumers also spent more through mobile on Boxing Day with AOV reaching £85.95
- Almost 300 sales an hour were generated through iPhones on Boxing Day