Merchant Training Seminar November 2007

Written by Sam Surry on . Posted in Events

Maybe it was our staff presenters, possibly it was our guest speaker, potentially it was the presence of an affiliate in the audience or just perhaps it was the drinks after the event… who knows? Whatever it was our guests seemed thoroughly pleased with our latest Merchant Training Seminar!

Post seminar networking Last Friday we hosted our fifth training event (held quarterly) at the Novotel in Greenwich. As well as some fantastic food we also treated our merchants to a whole host of presentations covering everything from ‘Who Affiliates Really Are’ to ‘Optimising Your Commission Structure’. The course is designed for merchants who have recently launched on Affiliate Window network. The objective is to introduce techniques that will help merchants develop and profit from an efficient affiliate marketing campaign.

AWin staff deliver most of the sessions but the most popular was ‘Memoirs of an Affiliate Marketer’ from our guest speaker, Ben Hart of Evans Cycles. With feedback such as “Fascinating!” and “Absolutely fantastic to hear from someone who has been there”, we’ll definitely continue to call on the experience of existing merchants for events. A surprise hit was our affiliate attendee, Mr Keith Budden. We had not intended for Keith to have to earn his lunch, but network staff and delegates were keen to hear his perspective on the industry and he proved to be an invaluable addition to the day, thanks for your input Keith :-) .

In 2008 we will host these events on a more frequent basis so that a greater number of merchants can benefit from this highly valuable part of our service. We are also exploring the possibilities of Intermediate and Advanced level days for experienced affiliate managers to come and discuss and develop ideas with a panel of industry experts including affiliates, agency and network staff.

If you feel you would benefit from attending our next Merchant Training Seminar, most likely to be in January 2008, then simply drop me an e-mail at and I’ll make sure you’re kept updated.

Thanks to all those involved in the event, you all did a fantastic job!

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Comments (5)

  • Zarina Casey


    Thanks for letting me attend, it was very informative and it was great to meet a lot of the team. I feel I got a lot out of the day and would love to hear about any other seminars in the future. I managed to shake off the hangover, surprising especially as I stayed 4 hours later than I originally thought!

    Zarina Casey-Broadway Travel


  • Louise Bryan


    On behalf of Emma Boult and myself I would like to thank the Affiliate Window for an excellent day on Friday, not only did we find the day extremely beneficial but also very enjoyable.

    Louise Bryan, Rock Insurance


  • Eleanor Wilson


    Top tips, informative and worth it. I will persoanlly use all of the tips and strategy AFWIN demonstrated to increase ROI. Out of all the networks I have ever worked with, you truly demostrated commercial awareness in an ever increasing market. Well done on your unique style!

    Ellie Wilson – The Beauty Room


  • Ashley Waring


    Thank you for a great day! From an affiliate background myself I found your passion and wealth of knowledge very exciting for a rapidly changing market. It was great to get together with members of the team and share different expertise.
    Thanks to Keith for a joining us for lunch it was nice to put a face to the top poster on the A4U forum!
    Well done to Ben Hart, I found your presentation very useful.


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