Maybe it was our staff presenters, possibly it was our guest speaker, potentially it was the presence of an affiliate in the audience or just perhaps it was the drinks after the event… who knows? Whatever it was our guests seemed thoroughly pleased with our latest Merchant Training Seminar!
Last Friday we hosted our fifth training event (held quarterly) at the Novotel in Greenwich. As well as some fantastic food we also treated our merchants to a whole host of presentations covering everything from ‘Who Affiliates Really Are’ to ‘Optimising Your Commission Structure’. The course is designed for merchants who have recently launched on Affiliate Window network. The objective is to introduce techniques that will help merchants develop and profit from an efficient affiliate marketing campaign.
AWin staff deliver most of the sessions but the most popular was ‘Memoirs of an Affiliate Marketer’ from our guest speaker, Ben Hart of Evans Cycles. With feedback such as “Fascinating!” and “Absolutely fantastic to hear from someone who has been there”, we’ll definitely continue to call on the experience of existing merchants for events. A surprise hit was our affiliate attendee, Mr Keith Budden. We had not intended for Keith to have to earn his lunch, but network staff and delegates were keen to hear his perspective on the industry and he proved to be an invaluable addition to the day, thanks for your input Keith .
In 2008 we will host these events on a more frequent basis so that a greater number of merchants can benefit from this highly valuable part of our service. We are also exploring the possibilities of Intermediate and Advanced level days for experienced affiliate managers to come and discuss and develop ideas with a panel of industry experts including affiliates, agency and network staff.
If you feel you would benefit from attending our next Merchant Training Seminar, most likely to be in January 2008, then simply drop me an e-mail at firstname.lastname@example.org and I’ll make sure you’re kept updated.
Thanks to all those involved in the event, you all did a fantastic job!