Fashion Focus – The Best Dressed’s Night Out

Written by Harri on . Posted in Events

The evening of March 26th will see Affiliate Window host its third annual Fashion Focus event at London’s opulent Institute of Directors, Pall Mall. Following London Fashion Week, leading fashion brands will be in attendance showcasing their key products and inspiring trends for 2013, accompanied by fashion publishers and industry bloggers. The event provides the perfect opportunity for sharing insights on the latest styles, discussing developments within the online fashion industry and encouraging further engagement within the performance channel.

Fashion retailers on the guest list include TM Lewin, Urban Outfitters, House of Fraser, Boden & MissGuided. The evening will begin with Kavita Verryth, Marketing Manager of FashionChick presenting Spring Summer 2013, along with Autumn Winter 13/14 collections, as well as online marketing trends in fashion and publisher optimisation tips. The expo will then commence with each fashion brand hosting a mini boutique in an effort to attract and engage with publishers.

Vivien Man, Affiliate Window’s Fashion Specialist comments: “Fashion Focus plays an integral part in building long-standing and solid relationships between advertisers and publishers. As a network priding ourselves on our broad range of top fashion brands, we know how to present an event that strikes the perfect balance between providing industry knowledge, developing new business partnerships and creating a laid back networking atmosphere.”

As we see the shift from in store to shopping online with style finder websites, performance marketing has become an increasingly attractive channel for fashion retailers. With style finder websites and fashion bloggers pushing to monetise their sites, the validation for turning to the affiliate marketing channel has become one of the highest regarded partnership opportunities available.

For Affiliate Window event enquiries, please email events@affiliatewindow.com

 

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