Digital Window Acquires Buy.at

March 1st, 2010

London-based Digital Window creates UK’s largest affiliate marketing network.

Digital Window today acquired Newcastle-based Perfiliate Ltd., which operates one of the leading affiliate marketing networks under the brand name Buy.at. Together Digital Window and Buy.at form Britain’s largest performance-based marketing group, serving customers in the UK, USA and Scandinavia. Buy.at was previously part of AOL Inc.

Kevin Brown, CEO of Digital Window: “This transaction is a milestone not only for Digital Window, but also for the performance marketing industry as a whole. Both companies already excel in the areas of service, ethics and technology. Joining forces enables us to harness the passion and creativity of both businesses to the benefit of all our partners.

This transaction forms a group that offers the best and most comprehensive affiliate marketing services in the UK. Combining the two most forward thinking networks allows us to develop market defining technology. With innovations like ShopWindow, Offer Central, Darwin and EventEngine combined under one network, our partners receive a distinct technology advantage that we will continue to evolve over time.

The pioneering spirit of Buy.at and the exceptional growth of Digital Window jointly demonstrate the commitment to service and performance, factors which remain as cornerstones of our network promise. Our customers can rest assured that current contracts and service agreements will be upheld and maintained to our partners’ full satisfaction.

Both networks consist of the most talented affiliate marketing staff – there is nothing we cannot achieve together for our clients and partners.”

In 2009 a majority stake of Digital Window was bought by the German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe S.A. who also own Berlin’s Zanox AG, continental Europe’s largest performance-based online marketing network. As a group Zanox, Digital Window and Buy.at form Europe’s market leader in affiliate marketing.

For more information please contact:
Lisa Chaikin
PR Manager

e: lisa.chaikin@affiliatewindow.com
t: 0207 553 0333

34 Responses to “Digital Window Acquires Buy.at”

  1. Affiliate Window buys Buy.at Says:

    [...] After weeks of speculation that Buy.at was on the market and a few affiliate networks and consortiums were interested, it has been announced today that Affiliate Window (now known as Digital Window) have acquired Buy.at. Announcement here. [...]

  2. Jason Norris Says:

    Congrats to AWin, big news to start the week off. This should create a bit of buzz in the industry.

  3. Change in the line up – Digital Window purchases Buy.at | on-e Says:

    [...] As reported in this blog a few weeks ago, there was a rumour circulating in the industry that Buy.at, the affiliate network division of AOL advertising had been put up for sale. This morning it has been confirmed that Digital Window a majority owned subsidary of Germany’s Axel Springer and holding company for Affiliate Window has purchased a majority stake in Perfiliate the parent company of Buy.at for an undisclosed sum. The announcement on the Digital Window blog is available here. [...]

  4. Finance Geek » AOL Just Dumped Another Acquisition (AOL) Says:

    [...] just dumped another Rondy-era acquisition, selling Buy.at to Digital Window, a UK-based affiliate marketing [...]

  5. matboo Says:

    Geat news!

  6. Evan Says:

    Sounds great! I look forward to working with the new entity!

  7. Buy.at Affiliate Network Acquired by Digital Window | Affiliate Marketing Blog by Shawn Collins Says:

    [...] details at http://blog.affiliatewindow.com/?p=1054. ** Affiliate Marketing Blog Disclosure Policy [...]

  8. Buy.at Affiliate Network Acquired by Digital Window « Adjoozey Network Says:

    [...] More details at http://blog.affiliatewindow.com/?p=1054. [...]

  9. Durk Price Says:

    We have been very pleased with our program performance in Buy.at and look to grow our relationship even further.

  10. AOL’s “Forget The Last Few Years Campaign” Continues With Buy.At Sale | Peter Kafka | MediaMemo | AllThingsD Says:

    [...] Digital Window Limited, a joint venture between Axel Springer AG and PubliGroupe, bought the UK-based unit. AOL (AOL) didn’t disclose a price, but it’s almost certainly going to be much less than the $150 million Armstrong’s predecessors paid for the company, back when parent company Time Warner (TWX) was funding an M&A binge. [...]

  11. Affiliate Window | Affiliate Marketing Network Blog » Blog Archive … | Google Sniper Bonus Says:

    [...] Read the rest here: Affiliate Window | Affiliate Marketing Network Blog » Blog Archive … [...]

  12. Buy.at Affiliate Network Acquired by Digital Window | Affiliate Marketing Says:

    [...] More details at http://blog.affiliatewindow.com/?p=1054. [...]

  13. AOL sells affiliate network Buy.at « Fusion DigiNet Says:

    [...] Posted by Fusion DigiNet on March 1, 2010 The Fusion Team have completed over 70 digital and media transactions for its private, corporate and private equity clients. For more information contact pkelly@fusioncorp.co.uk or visit our website     ACQUISITION  FDN Database Reference:  F231109-343   Acquirer:  Digital Window ACQ Web:  http://www.digitalwindow.com Location:  UK, London Region:  Europe Description:  In 2009 a majority stake of Digital Window was bought by the German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe S.A. who also own Berlin’s Zanox AG, continental Europe’s largest performance-based online marketing network. Category:  Marketing Contact:  Kevin Brown, CEO   Vendor:  AOL Vendor Web:  http://www.aol.co.uk Business Sold: Perfiliate Ltd (Buy.at) Web Link: http://www.buy.at Location:  UK, Newcastle Region:  Europe Description:  Operates one of the leading affiliate marketing networks under the brand name Buy.at. Category: Marketing Contact 1:  Paul Fellows, Solutions Director, co-founder of buy.at Contact 2:  Tim Armstong, CEO, AOL    Aprox. Value:  Undisclosed   Details:  Digital Window today acquired Newcastle-based Perfiliate Ltd., which operates one of the leading affiliate marketing networks under the brand name Buy.at. Together Digital Window and Buy.at form Britain’s largest performance-based marketing group, serving customers in the UK, USA and Scandinavia. Buy.at was part of AOL Inc. AOL acquired Newcastle-based Perfiliate, the business behind Buy.at in February 2008 for $125m. The business was run out of AOL’s advertising division.   Link: Digital Window Company Announcement [...]

  14. brendan smith Says:

    Good stuff! Hope this brings good things and I think it will.

  15. AOL Sells Buy.at Peformance-Based Marketing Subsidiary Says:

    [...] Window. No terms were disclosed; in fact, on AOL’s side, nothing was disclosed: the deal was announced by the buyer. Business Insider notes that AOL bought the company for $125 million in 2008.Digital Windows is [...]

  16. Dave Verney Says:

    Great blog post. I have used Affiliate Window before, myself. As an Affiliate, it’s a great place to find some really cool programs.

  17. Buy.at Affiliate Network Acquired by Digital Window Says:

    [...] More details at http://blog.affiliatewindow.com/?p=1054. [...]

  18. Nadeem | Azam Marketing Says:

    Very smart move by AW. My heartfelt congratulations to everyone involved.

  19. Affiliate Internet Marketing – What’s so good about it? | Go Over Internet Marketing Says:

    [...] Affiliate Window | Affiliate Marketing Network Blog » Blog Archive … [...]

  20. Europe’s Largest Performance-based Marketing Network Is Born Says:

    [...] Window creates UK’s largest performance-based marketing group. The acquisition was announced yesterday by Affiliate Network, a branch of Digital Window. The amount paid for Perfiliate Ltd. (the founders [...]

  21. keith Says:

    Sounds like a good move forward.

  22. WebeP Network in Poland Says:

    For the last few years there was one question unanswered, how to secure the future of newspapers?… Well…The performance in acquisitions of Axel Springer speaks for them selves. All the best to Leman’s crew!

  23. Affiliate Window buys buy.at - Attorney Don Hecker Word Says:

    [...] Affiliate Window have blogged it. [...]

  24. Zhu Zhu Rock Star Says:

    Now that the dust has settled a little bit, is there any insight as to how (if at all) the networks will come together and which network technologies will be used.

    I can’t imagine that both networks will continue as they are and that some efficiencies will be found by rationalising the merchant and affiliate platforms and tools.

  25. Lisa Chaikin Says:

    For the time being, we will be maintaining both platforms for reasons of stability and ease for our partners. Long term it would be practical to create a new platform that utilises the best solutions from both Buy.at and Affiliate Window. However, in the interim we can expect there to be enhancements and where possible a sharing of tools.

    We will keep you informed as things progress further.

  26. Jeffrey Ocampo Says:

    To all readers stay away from buy.at if you are actually making money with this guys and PAY you then good for you. as i’ve been promoting this guys since 2008 generated a few sales and still generating upto this time and never got a single payment from them. and their support is really bad.

    all this emails no longer works
    finance@buy.at
    enquiries@buy.at
    communities@buy.at

    and i tried calling this number

    New York Office

    Tel: 212-652-6400

    it’s actually AOL and nobody seems to know this guys.

    goodluck!

  27. David Hall Says:

    Hello Jeffery

    I believe you have already received a response from Amy Ely via Geno Prussakov’s Affiliate Marketing Blog (http://www.amnavigator.com/blog/).

    If you have still be unable to make contact with us or require additional information then please contact me via david.hall@digitalwindow.com.

    Yours sincerely

    David Hall
    Partnerships Director
    Digital Window

  28. Affiliate Window | Affiliate Marketing Network Blog » Blog Archive » A Fond Farewell to 2010 Says:

    [...] Acquisition – On the 1st of March, Digital Window announced the acquisition of competitor network buy.at, creating the largest performance marketing network in the UK. This partnership continues to go [...]

  29. Kevin John | Internet Marketing Coaching Says:

    This is great news and certainly a move in the right direction for the industry!

  30. Vicky Posthuma Says:

    A like this blog.

  31. Bruce Lee Workout Says:

    Great news and this will be a game changer (even if old news)

  32. Jared Wilson Says:

    I don’t leave comments on blogs that often but I did a search for Digital Window and came across this very informative post. This is great info and I’ll be sure to check out your website for other similar topics. Thanks for the article!

  33. Garmin 1350LMT Review Says:

    I think the collaboration of these two companies will provide benefits to both parties. Let’s see what innovations will be done with the collaboration.Whether it can compete with other affiliate marketing.

  34. Hosur properties Says:

    Great news and this will be a game changer

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