London-based Digital Window creates UK’s largest affiliate marketing network.
Digital Window today acquired Newcastle-based Perfiliate Ltd., which operates one of the leading affiliate marketing networks under the brand name Buy.at. Together Digital Window and Buy.at form Britain’s largest performance-based marketing group, serving customers in the UK, USA and Scandinavia. Buy.at was previously part of AOL Inc.
Kevin Brown, CEO of Digital Window: “This transaction is a milestone not only for Digital Window, but also for the performance marketing industry as a whole. Both companies already excel in the areas of service, ethics and technology. Joining forces enables us to harness the passion and creativity of both businesses to the benefit of all our partners.
This transaction forms a group that offers the best and most comprehensive affiliate marketing services in the UK. Combining the two most forward thinking networks allows us to develop market defining technology. With innovations like ShopWindow, Offer Central, Darwin and EventEngine combined under one network, our partners receive a distinct technology advantage that we will continue to evolve over time.
The pioneering spirit of Buy.at and the exceptional growth of Digital Window jointly demonstrate the commitment to service and performance, factors which remain as cornerstones of our network promise. Our customers can rest assured that current contracts and service agreements will be upheld and maintained to our partners’ full satisfaction.
Both networks consist of the most talented affiliate marketing staff – there is nothing we cannot achieve together for our clients and partners.”
In 2009 a majority stake of Digital Window was bought by the German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe S.A. who also own Berlin’s Zanox AG, continental Europe’s largest performance-based online marketing network. As a group Zanox, Digital Window and Buy.at form Europe’s market leader in affiliate marketing.
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