Influence and Persuasion will win the Christmas shopper over

Written by Sophie Johnson on . Posted in Editorial, Interview, Network News

tabletWritten by Anjulie Truong, Operations Director

If you’re anything like me your consumer power will spread far and wide in Q4. Christmas gifts, party outfits, trips and travel to celebrate the festive season, train tickets to visit family and with the rise of Black Friday enticing consumers to purchase maybe a cheeky personal purchase or two. And all that is before the Big Day when the sales kick in and your aunty and uncle gave you a thoughtful gift voucher to ‘treat yourself’ in the sales.

Often we view peak trading as a frenzy of shopping activity, but behind that frenzy we know are intricately planned and strategic affiliate campaigns, often booked months in advance to target consumers. So how else can advertisers maximise their affiliate partners during peak season?

Advertiser of the Month: launch Christmas Incentive!

Written by Sophie Johnson on . Posted in Interview

tablet The UK’s leading provider of experience days, gift experiences, beauty treatments, spa days and everything else in between, has launched its Christmas incentive and there is plenty to get involved in as we head into the festive season.

We speak to Madara Dzalbe, Affiliate Manager at Buyagift about the importance of the affiliate channel, innovative opportunities for publishers and all the details you need to be a part of their November incentive.

Advertiser of the Month: Beauty Expert turns 10 & shares the celebrations!

Written by Sophie Johnson on . Posted in Interview, Network News

tablet Forming one of many premium beauty brands that make up The Hut Group, Beauty Expert is celebrating it’s 10th birthday – so what better way to celebrate than featuring Beauty Expert as our Advertiser of the Month during October! We speak to Bryony Frith, Affiliate Executive at The Hut Group about the story so far and how Beauty Expert are incentivising affiliates throughout this month.

Interview: Canon launches five EU programmes with the zanox group – including Affiliate Window exclusively in the UK

Written by Sophie Johnson on . Posted in Interview

tabletIn order to ramp up their online store promotion, multinational imaging giant Canon has launched five affiliate programmes exclusively in the UK, Netherlands, France, Germany and Italy with zanox and Affiliate Window.

We interviewed Canon’s Director of E-Commerce, John Donnellan to find out what makes the brand stand out from their competitors, the publisher types they wish to partner with and the benefits of the programme for publishers.

Advertiser of the Month: Lily Charmed

Written by Sophie Johnson on . Posted in Interview

tabletThe Lily Charmed merchant programme is our Advertiser of the Month during September! Known for their fascinating range of unique and bespoke jewellery, we speak to Marketing Manager, Natalie Dickmann about how the affiliate space compliments this sector, opportunities for publishers joined to the programme, plus information on how you can get involved in their September incentive.