Written by Anjulie Truong, Operations Director
If you’re anything like me your consumer power will spread far and wide in Q4. Christmas gifts, party outfits, trips and travel to celebrate the festive season, train tickets to visit family and with the rise of Black Friday enticing consumers to purchase maybe a cheeky personal purchase or two. And all that is before the Big Day when the sales kick in and your aunty and uncle gave you a thoughtful gift voucher to ‘treat yourself’ in the sales.
Often we view peak trading as a frenzy of shopping activity, but behind that frenzy we know are intricately planned and strategic affiliate campaigns, often booked months in advance to target consumers. So how else can advertisers maximise their affiliate partners during peak season?