European media companies Axel Springer and PubliGroupe purchased a 50.1 % stake in Digital Window Ltd. Together, the two companies already own Zanox, one of Europe’s leading affiliate networks and this new acquisition further strengthens their position in the UK.
Dr. Mathias Döpfner, CEO of Axel Springer AG: “The investment in Digital Window will enable us to continue on a course of dynamic growth in the business of performance-based online marketing. As announced, the clear focus of our investment strategy is to continue expanding our digital business. That applies both to our own brands and also to further complementary acquisitions, as in the case of Digital Window.”
It is very much business as usual for Digital Window, with the company’s commitment to continued growth in the UK market demonstrated by recent business wins like The Hut Group, Clarks, Topman, Swarovski and Nike. Our core values of ethics, technology, performance and service will continue to define the network as well as our work with the IAB to promote and expand the policies put in place by the Affiliate Marketing Council. Recent releases of tidd.ly, video banners and Darwin all reflect our ongoing investment to innovate and improve our technologies. As three time winners of the A4U Awards Publisher’s Choice of Network we have never been more confident that we are delivering what our market needs and will strive to maintain that now and in the future.
Moving forward this partnership will see us expand our business outside of the UK and provide exciting and rewarding opportunities for our partners. Kevin Brown, CEO, will continue to manage the company adding “This partnership with Axel Springer and PubliGroupe will allow both our merchants and publishers a greater reach into Europe, safe in the knowledge they’ll receive best of breed performance, technology and service”.
If you have any questions or concerns we would welcome the opportunity to offer as much clarity as possible so please feel free to email questions@digitalwindow.com and we will endeavour to answer all enquiries in full.
Samantha Leigh
Head of Communications
August 4th, 2009 at 8:19 am
Seems like a prudent move. Good to see that the two Axel Springer owned entities will co-exist and continue to innovate both in the UK and across Europe – Congratulations to Kevin and the team!
August 4th, 2009 at 8:48 am
[...] gedacht hebben als het op de UK aankomt. Digital Window maakt op haar eigen blog bekend dat ze een 50,1% belang hebben verkocht aan Axel Springer and PubliGroupe (ook eigenaar van [...]
August 4th, 2009 at 9:53 am
[...] Affiliate Window ανακοίνωσε σήμερα την εξαγορά του 50,1% από την γερμανική Axel Springer και τον [...]
August 4th, 2009 at 12:32 pm
You finally did the deal! Congratulations to everyone at AW.
ZX and AW have different strengths and so this is a wise strategic move.
August 6th, 2009 at 2:31 pm
Congratulations both end. I see the fit and some real value for both ends. Well done.