Last week Affiliate Window took part in the Online Marketing Show 2009, part of Marketing Week Live. Not only did we exhibit at the event but also hosted two lunchtime workshops in the Online Advertising Arena. It was great for us to see a few old faces, as well as meeting a number of fresh ones across the two-day event.

Our giant ‘face’ definitely caused a few attendees to stop and take a second look and the AW branded pens and data keys certainly went down well. On Tuesday I ran through ‘Optimising Your Affiliate Activity’ in the open-air theatre, however, without a doubt, it was the interactive affiliate panel which took place on the Wednesday that generated the most feedback.

The hour-long debate, hosted by Ant Clements, AWin’s Client Services Director, tackled questions such as “Are tiered commission structures are an effective way to incentives affiliates?”, “Does incentivised traffic add any value to an affiliate programme?” and “Should merchants be embracing social media as a way of communicating with affiliates?”.

The panel was made up of five representatives from across the different affiliate disciplines;
Ed Hall, Director of ClickAngel, developers of VoucherSeeker.
Joe Stepniewski, Commercial Director and Co-Founder of Skimlinks.com.
Geoff Hughes, Managing Director of Fund It Frog.
Michelle Crofts, an independent affiliate who uses a combination of site design, SEO and PPC to generate sales.
Matt Wood, Managing Director of Existem who operate the a4u.

Plus Kevin Edwards, AW’s Strategy Director, joined the board to add his perspective and he gave me his thoughts from the event:

“It’s a sign of the increasing focus on performance based marketing that both affiliate sessions were so well attended. The panel gave us the opportunity to explore a wide range of issues affecting affiliate marketing today with expert input from a variety of affiliates operating in a variety of areas. Topics covered included the value offered by cashback and voucher code affiliates as well as how to regulate and monitor their activity and how a affiliates can support a merchant’s paid search campaign”.

Many thanks to all of the affiliate panellists who took part, we hope you got as much out of the day as our audience appeared to.

If you attended the exhibition this year we’d love to hear your thoughts; simply add your comments to this post or e-mail me directly.

Samantha Leigh
Head of Communications

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This entry was posted by sleigh on Monday, July 6th, 2009 at 4:53 pm and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.