Methods of Communication

The next step is to select the best way to talk to your affiliates. The key methods are as follows:

News Manager

Our dedicated email tool where you can choose to adopt a simple text format or HTML if you wish to include images and deep links. It’s perfect for communicating anything from general announcements directed at all affiliates to specific one-to-one messages.

Affiliate Newsletter

This grants some exposure to merchants that have recently launched on the network, but also contains sections on the Merchant of the Month, the Offer of the Week and Featured promotions. If you have a particularly strong offer, it’s a good medium to let affiliates know about it, log into your account and click on the Affiliate Newsletter link on the right hand side, fill out the online submission form and Bobs your uncle!  If you need help or advice please don’t hesitate to get in touch with your point of contact at Affiliate Window.

Here is an example of the latest Affiliate Newsletter

A4U Forum

A popular industry forum, the A4U Forum is where merchants, affiliates and networks come together to discuss a range of topical issues in the industry as well as merchant-specific threads. There is a dedicated forum for Affiliate Window, which is the only network forum to have a promotions section, so it is good practice to visit this regularly and get some extra exposure for any promotions you may have. To visit the site, click here and please get in touch with your point of contact if you would like a guide on how to use it.

AWin Offers Blog

This is another great platform for miscellaneous communication, with dedicated categories for new programmes, promotions, policy changes and closures. Subscribing affiliates can even receive automatic live updates on particular sections, including offers emerging from specific sectors, allowing your promotions to reach a much wider audience! For a step-by-step guide on how to use this, you can click on ‘Offers Blog’ under ‘Communication Tools’ in the merchant administration area.

Click here to visit the Offers Blog. (Please bear in mind that you need to be logged into the Affiliate Window interface to view the Offers Blog)

One-to-One Communication (E-mail, telephone and Instant Messaging)

It is good practice to keep in regular one-to-one contact with your top performers to ensure they have all they need to promote you effectively. Ask your point of contact if you need contact details.

If you have any queries, the Account Development Team is always at hand to assist you. Tel: 0844 557 9242 and E-mail: accountdevelopment@affiliatewindow.com

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This entry was posted by Kirsty Grimes on Friday, June 26th, 2009 at 11:21 am and is filed under AWin Advice, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.