The agenda for the forthcoming merchant Affiliate Marketing Council seminar at the IAB’s offices in central London has been announced.

The session will cover regulation within the industry to date as well as forthcoming plans to offer guidance and best practice guidelines, followed by a couple of case studies outlining how to manage your affiliate programme successfully. This discussion will also include a session by Affiliate Window co-presenting with Red Letter Days.

Next up will be a more general overview covering the current state of the industry and future trends and finally a Q&A panel will open up discussion to attendees:

Chaired by – Dan Redfearn
• 1:00 Standardization and self regulation – what the channel is doing to ensure it remains safe and worthwhile. Matt Bailey, i-level
• 1:20 Success Stories. Case studies showcasing how the correct use of voucher codes, cashback, and loyalty marketing delivers real results.
• 2:00 Tips For merchants to help improve the success of their programmes. Includes:
     ‒ Merchant Charter
     ‒ New technologies
     ‒ Trends
• 2.20 Q&A Panel featuring merchant and network representatives

The session is open to merchants who are either currently running an affiliate programme or who are looking to launch an affiliate marketing programme.

• When Wednesday 24th June, 12.45pm – 2.30pm
• Where: IAB offices, 14 Macklin Street, London, WC2B 5NF
• Email elle@iabuk.net
• Phone: 0207 050 6969

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This entry was posted by Kirsty Grimes on Tuesday, June 9th, 2009 at 1:45 pm and is filed under AWin Advice, Events, IAB. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.