Monthly Mobile Update – February 2013

March 5th, 2013

Our February 2013 mobile stats are now available to be downloaded.

Key stats include:

  • 13.70% of all sales were through mobile devices (inc tablets) – down from 13.97% in January
  • 5.58% of sales if we strip out tablets – down from 5.72% in January
  • 20.68% of traffic came through mobile – up from 19.63% in January
  • 12.48% if tablet traffic is stripped out – up from 11.32% in January
  • Mobile traffic is converting at 3.43% – remained the same as January

    • If you have any questions or would like further information, please contact our Strategy Team.

    This entry was posted by Lisa Chaikin on Tuesday, March 5th, 2013 at 10:05 am and is filed under Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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    2 Responses to “Monthly Mobile Update – February 2013”

    1. Sand Leenderts Says:
      March 8th, 2013 at 2:58 pm

      A couple of things…
      1. Your device breakdown year to date for 2012 only adds up to 99%
      2. Even though traffic is lower, why is Blackberry conversion rate so much higher than on other devices. This is very fascinating and I would interested to dig into that further to find out what is different. It is more than 6% higher than anything else which is huge.
      3. It is interesting to see the growth of Android vs iPhone over the year. Although Windows Phone is negligible at the moment as part of the 2% other, I would be very interested to see how (if) this grows over the coming year.

      Thanks,

      Sander

    2. Jasmin Says:
      March 13th, 2013 at 3:00 pm

      Hi Sander,

      Thanks for your feedback. In answer to your questions:

      1 – The figure is at 99% due to issues with rounding. When rounded to the nearest whole number this added up to 99% rather than 100%
      2 – It is important to note that the volume of traffic we are seeing through Blackberry is significantly lower than the other mobile handsets so the conversion rate data will be skewed by this. If we start to see more traffic through Blackberry devices, we can realistically expect the conversion rates to fall more in line with what we are seeing across the other mobile handsets.
      3 – We will be monitoring the growth of all devices moving forward. If Windows begins to have a significant share of handset traffic/sales we will strip this out to report on it separately.

      I hope this answers your questions but please feel free to contact strategy@affiliatewindow.com if you have any further questions.

      Thanks.

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