The IAB Affiliate Marketing Guide
January 31st, 2008The trade association for the internet marketing industry, the IAB (Internet Advertising Bureau) have recently published a handy Affiliate Marketing Guide.
The guide works as a great introduction and overview of the industry; packed with information, advice and case studies. The handbook highlights tried & tested techniques and strategies that will help brands successfully manage an affiliate marketing programme.
The content is provided by members of the Affiliate Marketing Council (AMC), all of whom work in the affiliate industry and have a wealth of knowledge to share on the subject.
Affiliate Window supplied the Evans Cycles and IWOOT case studies found on pages 39 and 42, plus our very own Julia Stent produced ‘A day in the life of a programme’ (page 16 -19).
There are more guides of a similar nature planned for 2008, so if you would like to take part, please contact us. Also of you would like to find out more about the IAB and the work they do please visit their website at http://www.iabuk.net/
To view the IAB Affiliate Marketing Guide in PDF form click here.
January 31st, 2008 at 4:54 pm
[...] Original post by Kirsty Grimes [...]
February 1st, 2008 at 4:02 pm
[...] was held at the offices of the IAB (Internet Advertising Bureau) it’s covered here and here. Oh, and if you want the handbook that the AMC produced last year it can be found here (thanks [...]
February 1st, 2008 at 6:15 pm
[...] packaged PDF, with nice graphics, good general information, advice and case studies. The Affiliate Window blog says: “The handbook highlights tried & tested techniques and strategies that will help [...]
February 1st, 2008 at 7:52 pm
[...] post by Kirsty Grimes and posted by Alfred [...]
February 2nd, 2008 at 7:40 am
[...] Affiliate Window blog provides an overview of the guide… The guide works as a great introduction and overview of [...]
February 6th, 2008 at 4:38 pm
the IAB Affiliate Marketing Guide is a very useful guide and has been passed on to most of our clients!
April 6th, 2008 at 2:34 am
[...] packaged PDF, with nice graphics, good general information, advice and case studies. The Affiliate Window blog states: “The handbook highlights tried & tested techniques and strategies that will help [...]
September 30th, 2008 at 8:37 pm
[...] Affiliate Window | Blog Blog Archive The IAB Affiliate The trade association for the internet marketing industry, the IAB (Internet Advertising Bureau) have recently published a handy Affiliate Marketing Guide. [...]