What a great night last Thursday, 21st February turned out to be. The trendy McQueen venue in Shoreditch set the tone for an intimate gathering and a great atmosphere to launch Resorthoppa’s exciting multi-channel attribution model. This new payment module rewards publishers based on their interactions rather than on the last click. Multi-channel attribution means that publishers will no longer overwrite each other and will also be rewarded for their contribution when any other channel (PPC, email, SEO etc) converts on a last click.
Digital marketing has stumbled upon exciting times in which Resorthoppa, in collaboration with DC Storm and Affiliate Window, is proud to announce a fully automated multi-channel payment method. The industry has been crying out for a solution like this and now that we have achieved it, we will be completely transparent with our partners. We intend to share our data in order to highlight where publishers are most effective within the booking journey. On average we will reward a higher proportion of the sale to the first and last click with a lesser proportion being rewarded within the middle of the journey.
This will kick into play as of the 1st March 2013.