The recent austerity measures have left the typical consumer searching more than ever for the ‘deal’, a trend highlighted with the growth in savvy customers using any means to make a purchase more affordable.
Outlined are methods used by our advertisers to encourage their publisher base:
Mailshots – It’s worth remembering that is the most commonly used method despite the influx of emails it brings. It’s definitely worth setting up mailing rules for those brands most important to you as an email will be the most likely source of contact.
RSS Tab > Advertiser profile - More and more advertisers are using this as a means to communicate live information and deals.
The Hub – Our hub is our central website for hosting offers, not only that, but each category structure can be RSS’d .Other informative aspects include Featured Category’s, Programme of the Month and New Merchants.
A4U Forum – There are offer specific threads which filter into network specific threads. Each vertical has a live thread. Many advertisers will look to communicate their offers here.Links & Tools > Discount Codes – This collates all advertiser offers. The offers available here are not all code related. We are seeing more deal based content and seasonal campaign alerts. You have the option to download this live data in Excel format.
All of these options listed can be found through your top navigation bar in your Darwin Account, mainly under the options Communication and Links & Tools.