St Martins Lane Hotel was the setting for Digital Window’s first Round Table discussion yesterday, hosted by our Strategy Director and IAB AMC Chairman, Kevin Edwards.

The objective of the day was to facilitate discussions between leading members of the affiliate community regarding the most pertinent industry topics, including the current state of the affiliate channel, potential future challenges, collaboration between agencies and networks, and valuing clicks.

Attended by merchants, affiliates, agencies and networks, many of whom were A4U 2010 Award winners, the conversations drew upon the extensive expertise within the sector and fuelled interesting debates all around.

The entire exchange was recorded and is currently being converted into a free downloadable podcast which will be hosted on the iTunes platform. We’ll post a comprehensive write up of the event, with key highlights and comments, together with the podcast next week.

To lighten the mood and unwind as the discussion came to a close, attendees participated in a fun cocktail-making class in the hotel’s Light Bar where they became bartenders and created some delicious concoctions.

Photos from the day can be found here.

For more information please contact:
Lisa Chaikin
PR Manager, Affiliate Window
e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

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This entry was posted by Lisa on Wednesday, July 14th, 2010 at 2:40 pm and is filed under Events, PR & Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.