How incremental are the sales produced by affiliates? Anyone who works in the performance marketing space regularly asks, or is asked to respond to, this question. Today we publish Client Strategist Owen Hewitson’s report, Achieving Incremental Sales in Affiliate Marketing, looking at this question.

It is one that has been asked for a long time within the affiliate channel, as the demands of today’s deal-conscious consumers have pushed incentive-based sites into a position of dominance on many advertisers’ programmes. But now, with analytics and tagging providers offering advertisers the ability to assess the contribution of each referring touchpoint, the affiliate channel faces scrutiny to account for the ‘incrementality’ of its sales relative to the broader multi-channel mix. (more…)

Next Tuesday and Wednesday the Online Advertising & Affiliate Expo (OA&A) will be running at Earls Court 2, London. The show is part of Technology For Marketing & Advertising (TFM&A) and also runs alongside the Direct Marketing Expo and Publishing Expo. As well as offering a wide variety of educational sessions and bringing together marketers from across an array of disciplines, the show is also free to attend by simply registering for a badge that grants access to all four expos. The inclusive nature of the show, as well as its dedicated Affiliate Marketing theatre, make this an important date in the performance marketing calendar.

As well as providing the perfect environment for networking, OA&A puts education and knowledge sharing center stage. Below are the seminars that utilise the knowledge and experience of the Affiliate Window and buy.at strategy team. (more…)

Here are our top recommendations for interesting and relevant articles that have been circulating this week. London Fashion Week has everyone talking, ahead of our own Fashion Focus networking event. Plus there were top tips for advertisers using voucher codes as part of their affiliate programme, an interesting development from ICANN, discussion of our approach to data privacy, and the important question of innovation was raised…

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Today we have released new functionality that we believe will be of significant benefit to our advertisers;
• Affiliate Performance Comparison Report
• Year on Year Comparison Report
• AOV now displayed in three key reports

These enhancements have been developed in response to the growing demand from our clients, many of whom are placing greater emphasis on analysing and understanding their programme’s performance. As a network committed to high levels of both service and technology, we are always looking for ways to improve our current client offering and the functionality we have released today should enable advertisers and agencies to gain a greater understanding of their publisher traffic. (more…)

London Fashion Week kicks off tomorrow, marking the beginning of a new season and turning our thoughts to glamour, style and couture. In fact, things will be fashion crazy for awhile now. Straight after Fashion Week, the boldest and trendiest of high street and designer brands will be presenting their wears as part of the shopping extravaganza that is London Fashion Weekend. The following Thursday, Affiliate Window and buy.at will be picking up the torch ourselves by hosting our performance marketing networking event Fashion Focus.

Inspired by the upcoming flood of fashion fixtures, we tracked down trend-hunter and elegant lady, Jess Markwood to get her thoughts on what is hot right now and what makes fashion a unique industry. As Editorial Director at Aigua Media, Jess is involved with performance marketing on a day-to-day basis, through sites such as OSOYOU.com. (more…)

This week, we’ve been reading loads about Google and a smidgen about branding, with a sprinkling of product feed best practice and a buyer behaviour thrown in for good measure. Enjoy.

5)  Brand new product feed guides for mobile and travel launch

“One of the recurring bugbears of many affiliates is the quality – or lack of quality – of advertisers’ product feeds and with this in mind in 2010 we launched the first Product Feed guide accompanied by specific insight on the Retail Sector.”

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