Best Buy UK, a leading consumer electronics retailer, has agreed an exclusive contract with Affiliate Window, the UK’s largest performance marketing network .
Best Buy UK’s affiliate marketing campaign – due to launch in the Autumn – will be an integral component to the success of their new transactional website which launches simultaneously. The site will include innovative elements such as ‘My Best Buy’, the company’s customer retention and rewards programme and a consumer forum, as well as comprehensive advice for those seeking knowledge and inspiration.
Partnering with Affiliate Window will provide Best Buy UK with a diverse range of website publishers committed to driving their online business forward. The extensive membership reach of cashback and loyalty portals and the vast array of content affiliate sites, combined with Best Buy’s extensive range of promotional tools, such as comprehensive product feeds, will further establish the company’s differentiating credentials in the UK consumer electronics market.
Following on from the successful opening of Best Buy stores around the UK in Thurrock (Essex), Hedge End (Southampton) and Merry Hill (West Midlands) earlier this year, the popularity of Best Buy’s website at www.bestbuy.co.uk and the reach of the Affiliate Window network will combine to establish the Best Buy site as the designated destination for consumers wishing to take advantage of the very latest and greatest technology, services and content as well as inspiration and impartial advice – and competitive value.
deVere Forster, MD Online for Best Buy UK added: “Today’s announcement marks the beginning of the next stage in the development of Best Buy UK online. We’ll be working closely with Affiliate Window and the broader publisher community to ensure that the launch of our transactional website in the Autumn builds on our already established and ground-breaking presence online, and provides our customers with another way to shop with us.”
Mark Walters, Managing Director for Affiliate Window said: “Adding Best Buy UK to our growing portfolio of blue chip clients further signifies the value that our affiliate partners can deliver. Best Buy UK has a progressive outlook towards affiliates and I’m confident we will see the company using relationships and tools in equal measure to maximise opportunities for all parties.”
Affiliate Window is an award-winning network with a proven track record in the retail sector, and robust tracking capabilities including a full analytics package.
For media enquiries, please contact:
PR Manager, Affiliate Window
t: 020 7553 0333
Best Buy Press Office:
t: 0203 003 6634
About Best Buy and The Carphone Warehouse
In 2006 Best Buy established a partnership with the Carphone Warehouse to bring its business model and mobile phone expertise to the US market under the banner ‘Best Buy Mobile’. Two years later, Best Buy acquired 50% of the Carphone Warehouse’s European and US retail interests for £1.1billion, creating Best Buy Europe. The new venture is designed to accelerate the development of Carphone Warehouse’s retail proposition and to introduce Best Buy stores across Europe, beginning in the UK in spring 2010.
For more information go to www.bestbuy.co.uk.
About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Five Star; Magnolia Audio Video; Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated $25.2 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bby.com.
About My Best Buy
My Best Buy gives customers personalised perks and privileges including exclusive access to gigs and shows, offers and recommendations based on their interests as well an area online called ‘My Kit’, where customers will find their receipts, warranties and purchase history in one place.