The IAB Affiliate Marketing Guide

January 31st, 2008

The trade association for the internet marketing industry, the IAB (Internet Advertising Bureau) have recently published a handy Affiliate Marketing Guide.

The guide works as a great introduction and overview of the industry; packed with information, advice and case studies. The handbook highlights tried & tested techniques and strategies that will help brands successfully manage an affiliate marketing programme.

The content is provided by members of the Affiliate Marketing Council (AMC), all of whom work in the affiliate industry and have a wealth of knowledge to share on the subject.

Affiliate Window supplied the Evans Cycles and IWOOT case studies found on pages 39 and 42, plus our very own Julia Stent produced ‘A day in the life of a programme’ (page 16 -19).

There are more guides of a similar nature planned for 2008, so if you would like to take part, please contact us. Also of you would like to find out more about the IAB and the work they do please visit their website at http://www.iabuk.net/

To view the IAB Affiliate Marketing Guide in PDF form click here.

13 Responses to “The IAB Affiliate Marketing Guide”

  1. Affiliate Marketing » Blog Archive » The trade association for the internet marketing industry, the IAB … Says:

    [...] Original post by Kirsty Grimes [...]

  2. Around The Affiliate Blogosphere (w/e: 1st Feb 2008) · Affiliate Quanda Says:

    [...] was held at the offices of the IAB (Internet Advertising Bureau) it’s covered here and here. Oh, and if you want the handbook that the AMC produced last year it can be found here (thanks [...]

  3. IAB offers New Affiliate Marketing Guide - Free - 5 Star Affiliate Marketing Blogs Says:

    [...] packaged PDF, with nice graphics, good general information, advice and case studies. The Affiliate Window blog says: “The handbook highlights tried & tested techniques and strategies that will help [...]

  4. The trade association for the internet marketing industry, the IAB … - Affordable Website Marketing - Just another website promotion and online advertising weblog about seo and search engine marketing Says:

    [...] post by Kirsty Grimes and posted by Alfred [...]

  5. IAB Affiliate Marketing Guide | Affiliate Marketing Blog by Shawn Collins Says:

    [...] Affiliate Window blog provides an overview of the guide… The guide works as a great introduction and overview of [...]

  6. ralph Says:

    the IAB Affiliate Marketing Guide is a very useful guide and has been passed on to most of our clients!

  7. IAB offers New Affiliate Marketing Guide - Free Says:

    [...] packaged PDF, with nice graphics, good general information, advice and case studies. The Affiliate Window blog states: “The handbook highlights tried & tested techniques and strategies that will help [...]

  8. IMarketingLabs.com - Affiliate Window | Blog Blog Archive The IAB Affiliate Says:

    [...] Affiliate Window | Blog Blog Archive The IAB Affiliate The trade association for the internet marketing industry, the IAB (Internet Advertising Bureau) have recently published a handy Affiliate Marketing Guide. [...]

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  13. Shaquille Ray Says:

    Thanks for sharing this awesome guide, It is a bit old but it is a refreshing resource.

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