Archive for August, 2016

Opportunity Marketplace: The Benefits for Publishers

Written by Sophie Johnson on . Posted in AWin Advice, Publisher Tips

tabletSince its launch back in March 2015, our Opportunity Marketplace portal has been empowering publishers to share available affiliate exposure to advertisers in order to form closer collaborations between the two – and can include anything from homepage takeovers to competition opportunities.

Opportunity Marketplace is a convenient and efficient way for publishers to upload and display these promotional opportunities using the Affiliate Window interface.

Managing and selecting opportunities can be time consuming for publishers when there are a number of different exposure opportunities to promote, but opportunity marketplace allows the publisher to list them all in one place, and saving them having to make contact with advertisers on an individual basis.

Connect 2016: Content, Cocktails and Creation

Written by Lulu Olude on . Posted in Events

Affiliate Window’s Telecoms, Mobile & Broadband sector event – Connect, took place on Wednesday 17th August at the newly renovated IAB Events & Training Space situated in the heart of Covent Garden.

Advertisers and publishers from the network including O2, EE, Hyperoptic, Broadband Genie, broadbandchoices and Uniqodo all arrived promptly for an afternoon of networking and industry insights.

Nicola White, Head of Key Accounts at Affiliate Window, kicked off the event with welcoming all attendees and announced the release of the Connect 2016 whitepaper which features data and insight on mobile as an influencer, network trends, and importance of lifetime value.

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Case Study: The Hut Group –Creatively Engaging with Publishers

Written by Sophie Johnson on . Posted in Case Study, Network News

tabletThe Hut Group (THG) is the UK’s leading multi-website online retailer comprising of 20 programmes across five retail sectors. As The Hut Group and Affiliate Window seek to drive innovation across a large affiliate base and a portfolio of multi-sector brands under THG umbrella, the team are advancing opportunities for publisher collaboration.

Whitepaper: Connect 2016

Written by Sophie Johnson on . Posted in White papers

mouse keyboardOur Connect 2016 whitepaper is now live. This whitepaper is packed full of data and insight on mobile as an influencer, network trends, importance of lifetime value & more!

The telecoms industry has a proud heritage for driving the greatest innovation in the affiliate channel.

With big budgets to spend, sophisticated customer insights and accounting for a significant slice of online revenue, telecoms affiliate programmes drive best practice that inform and educate the wider industry.

In this whitepaper we want to explore some of these insights and touch on some of the latest tactics and trends that brands are tapping into to drive their campaigns onwards and upwards.

Read the whitepaper in full here.