Archive for June, 2016

Cross Device Insights

Written by Sophie Johnson on . Posted in Network News, Technology

tabletWith the evolution in consumer behaviour, it has become increasingly important for advertisers to understand the way in which customer journeys occur across multiple devices. For advertisers to truly understand the role of each device within customer journeys, the first step is to have the ability to track across devices.

Having launched our cross device tracking solution 14 months ago, the data we have collected has enabled us to unravel the complexities of customer journeys. It has also helped us to challenge some of the common misconceptions associated with the affiliate channel.

Publisher newsletter 28th June 2016

Written by Sophie Johnson on . Posted in Newsletter

tabletIntroduction to affiliate marketing webinar, cross device update + tips on using plugins

- Useful plugins for publishers

- Cross Device insights

- You still have time to win big in our latest competition!

- Another chance to watch our Introduction To Affiliate Marketing For Publishers webinar

- Plus top offers from Coast, Radisson Blu, Kitbag, The Protein Works, John Lewis and more!

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Cross-device tracking: accuracy versus reach

Written by Claire Mullan on . Posted in Editorial, Technology

CDTBy Anthony Clements, Country Manager

It’s been more than a year since Affiliate Window launched the affiliate industry’s first cross-device tracking solution and became an active part of the cross-device phenomenon. I use that word specifically, because over the past year I have been stunned at how widespread the discussions have become right across the online industry about the virtues and pitfalls of cross-device tracking.

The importance of affiliate disclosure

Written by Claire Mullan on . Posted in Editorial, Publisher Tips

shutterstock_152957882 (Tech Connect)By Kevin Edwards, Global Client Strategy Director 

As any industry grows and more money flows into it, so it will attract the attention of external organisations, keen to ensure it adheres to commonly accepted principles.

With affiliate marketing driving £17bn worth of revenue in 2015 it shouldn’t come as a huge surprise that regulatory bodies are casting their eye over the marketing techniques it is reliant on.

SuperGames 2016 – The Battle Continues

Written by Lulu Olude on . Posted in Events, Network News

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Affiliate Window is pleased to announce the return of the hotly anticipated annual performance marketing sporting competition, SuperGames. Taking place on Friday 29th July 2016. the industry’s finest contenders from all across the network will compete to claim the sought-after title and trophy.

 

Challengers this year will take part in an array of sporting activities including; football, basketball, dodgeball, volleyball and an obstacle assault course. Who will bask in the glory and adoration that comes with being declared SuperGames champion 2016?