Archive for May, 2016

Publisher Q&A: The Opportunity Marketplace

Written by Sophie Johnson on . Posted in Network News

logoLast year we launched the Opportunity Marketplace for all advertisers and publishers, a tool developed to give publishers a way of managing and promoting all of their opportunities on the Affiliate Window platform.

Publishers can post opportunities including payments for email placements, homepage takeovers, sponsored content and much more. Advertisers are able to browse an easy-to-use directory to find these new opportunities. Each opportunity displays detailed information about what’s involved, a suggested price and a suggested date so that an advertiser can get in touch to negotiate and agree on the final details.

Publisher Newsletter 31st May 2016

Written by Sophie Johnson on . Posted in Newsletter

tabletIntroduction to Affiliate Marketing webinar, Father’s Day report & advice to new bloggers

- Great offers this week, including Happy Socks, Foyles, Bargainmax Limited, Rodial, La Redoute + more!

- Join our Introduction to Affiliate Marketing webinar

- Dedicated Father’s Day insight report

- Advice for new bloggers

- Publisher tips on reports you need to be running

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Our Fashion Specialist, Tania Bunic, shares her own blogger experience & gives advice to those starting out

Written by Sophie Johnson on . Posted in Interview

logoWe speak to our very own Fashion Specialist, Tania Bunic about her blog The London Thing and how her blogger experience has coincided with a career in affiliate marketing.

The London Thing is a London lifestyle blog that features reviews and recommendations on cool bars and restaurants in London and focuses on making the review as visual as possible so the readers are able to get better sense of atmosphere. Tania also shares outfits and style tips on weekly basis as well as beauty products and treatment reviews to inspire likeminded individuals. The blog averages around 20k views per month and has an engaged social media following of over 20k. The London Thing has recently made it to No 7 of the Top 10 London Lifestyle Bloggers category at Vuelio.

Father’s Day Sector Insights

Written by Sophie Johnson on . Posted in Sector Reports

tablet In this report we’ve taken a look at the typical online sectors purchased in prior to Father’s Day, this year held on Sunday 19th June.

Father’s Day is typically smaller than Mother’s Day, especially for online purchases, with consumers choosing clothing products (36%) as the most popular gift, 15% choosing alcoholic beverages and 12% experience days according to a 2015 Hermes survey (Retail Week). Father’s Day is on the rise though, with a 3% increase in 2015, raising participation in the event to 57% in the UK, compared to 65% for Mother’s Day (Forbes 2015). Customers also spend more online for Father’s Day than they do in store, up by nearly £6, according to Mintel research conducted two years ago (The Drum 2015).

Advertiser Interview: Superdry Brand Day

Written by Sophie Johnson on . Posted in Interview

logo On 19th May, contemporary fashion brand Superdry held their first Brand Day at it’s global flagship store on London’s Regent Street to give their top affiliates a sneak peak of their upcoming collections. The ranges included: AW16, Christmas, Idris Elba + Superdry, Snow and Sport.

Up and coming drinks brand, Juice Man was on hand to keep guests hydrated with healthy juices and awaken shots, alongside a range of Instagrammable edible treats, including branded caramel eclairs and biscuits. A Henna tattooist was also on-site to ensure that committed affiliates could get the complete Superdry look. Affiliates were also able to create real floral and feather headbands to add the finishing touches to their Superdry festival outfits.

We spoke to Superdry’s Affiliate Marketing Executive, Cameron Rooney about the idea behind the event and how the event engaged with publishers to lead to new opportunities.

Publisher Newsletter 24th May 2016

Written by Sophie Johnson on . Posted in Newsletter

tabletRevive Round-up, new Health & Beauty Sector report, plus average payment time data

- Great offers this week, including Fraser Hart, Myprotein, Treatwell, Public Desire, 24/7 Home Rescue, + more!

- Revive round-up, we look back at our first Health and Beauty Sector event

- Average payment time data

- New Health and Beauty Sector Insight report

- Last chance to enter our giveaway competition!

- Publisher tips on utilising our affiliate support functions

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