Archive for March, 2016

AWin Product Feed Improvements

Written by Sophie Johnson on . Posted in Network News

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What are product feeds in general?

A Product Feed is a collection of links contained in a single file. However links alone will not be of much use to most Publishers. So the more information that can be provided that is relevant to each link, the more options are available for a Publisher to sort, filter and display those links.

For example, a general retailer may have a feed containing their entire stock inventory, containing part numbers, descriptions, colours, prices and so on. A Publisher can use this feed to quickly find or display the links they require, instead of searching the retailer’s site manually.

Fashion Focus: The night in pictures!

Written by Sophie Johnson on . Posted in Events, Network News

Last week we welcomed in our first sector event of the year with #AWFashionFocus2016! It was fantastic to see so many faces there and we hope you all had a great evening!

You can catch the highlights and more information from this year’s event here as well as take a look at our dedicated #AWFashionFocus2016 whitepaper here.

Thanks again to all who attended, we’re looking forward to next year already!

Here are some snapshots for you to enjoy from the night! See the full album below.

Publisher Newsletter 29th March 2016

Written by Sophie Johnson on . Posted in Newsletter

tablet Fashion Focus round-up, Instagram + the best offers this week!

- Great offers this week, including Village Hotels, Urban Outfitters, The Entertainer, LOVEtheatre, Revital, Treatwell + more!

- #AWFashionFocus2016 round-up!

- We’re on Instagram!

- #AWFashionFocus2016 dedicated whitepaper

- Publisher tips for making sure you’re compliant

- Vote for us as Industry Choice of Partner at the Performance Marketing Awards!

Read Newsletter

Fashion Focus 2016: the highlights

Written by Lulu Olude on . Posted in Events

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March 24th 2016 saw the return of our annual fashion sector event – Fashion Focus – for it’s 6th year. Each year the event continues to grow, proving why it is one of our most successful sector events.

The event was held at London’s spectacular RSA House, which definitely set the scene with a combination of Georgian splendour and high quality contemporary design. Guest were welcomed with a champagne reception, sponsored by Yieldify.  The evening was a great way for leading fashion brands and publishers to network with each other – alongside gaining pivotal insight in the latest network trends within the fashion and retail sector. Brands including ASOS, Boden, Joules and House of Fraser showcased some of their key looks; we also saw a number of fashion publishers attend including StylePilot, Fashiola and ShopStyle.

Whitepaper: are you receiving honest rewards for honest sales?

Written by Claire Mullan on . Posted in White papers

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At last year’s Performance Marketing Insights we presented on ‘The Hidden Commission Killers in Affiliate Marketing’. This explored the concept of a number of factors across the affiliate channel which could lead to the erosion of commission publishers could expect to earn in return for the sales they have generated.

De-duplication, lack of basic mobile tracking and the inability to track consumers across device were just some of the many factors that could lead to a reduction in commission. With the majority of these sitting outside of a publisher’s control, should advertisers be reconsidering the commission rate they are willing to pay or how commissions are awarded?

One thing there is a definite need for across the channel is transparency. It is vital that advertisers are clear on commission rates they are paying and how their programme is set-up. This will have an impact on the amount of commission a publisher can expect to earn from a sale.

Whitepaper: Fashion Focus 2016

Written by Sophie Johnson on . Posted in Events, White papers

mouse keyboardWe’re delighted to release our dedicated Fashion Focus 2016 whitepaper. This whitepaper is packed full of information and infographics on fashion growth, mobile activity, influencers & more!

Online fashion is booming. According to Verdict £1 in every £5 is now spent online establishing a £10bn industry.

The UK leads the world in online retail and clothing is no different. From high street fast fashion to luxury brands, British fashion has never been in more demand.
The affiliate channel is a core part of that success, offering advertisers an array of promotional opportunities to drive sales across multiple devices.

Here we’ll explore some of the key trends and insights that are helping to shape fashion in the affiliate channel in 2016 and touch on some of the latest tactics that brands are tapping into to drive their campaigns onwards and upwards.

Read the whitepaper in full here.