Archive for February, 2016

Cross-device tracking – our viewpoint in Marketing Week

Written by Claire Mullan on . Posted in Network News

shutterstock_290001398 (Technology)Last week’s edition of Marketing Week looked at ‘how to connect customer journeys from research to purchase’. With insight from the likes of Red Letter Days and Shop Direct the piece considers how crucial it is to consider a customer’s purchase journey across several devices, with additional insight offered by Affiliate Window’s Global Strategy Director, Kevin Edwards. Understanding the full user journey across multiple devices plays a crucial role in how successful company’s are understanding the effectiveness of their performance marketing strategies.

Publisher Newsletter 23rd February 2016

Written by Claire Mullan on . Posted in Newsletter

tablet New transactions report, social media tips + a webinar this week!

- Introducing our new publisher transactions report

- Publisher tips: enhance your affiliate workings with social media

- Don’t miss our affiliate marketing trends webinar this week, and don’t forget to sign up to Fashion Focus

- Featuring Hawes & Curtis, Budget Family Breaks, Inghams, Myprotein and more!

Read Newsletter

Simplifying Integration for Advertisers – Affiliate Window Magento Extension now available

Written by Claire Mullan on . Posted in PR & Press Releases

Logo1Affiliate Window is pleased to announce the release of its new Magento Extension for Advertisers.

With this extension, advertisers who use the Magento ecommerce platform can now easily integrate Affiliate Window’s tracking within a matter of minutes. It enables advertisers to integrate onto Affiliate Window, with minimal development and with everything they need to launch their affiliate programme.

Publisher Stories: Cyndy Lessing, SoSensational

Written by Sophie Johnson on . Posted in Publisher Stories

trophyAs part of our ‘publisher stories’ campaign, we’re asking publishers to share their affiliate marketing journeys, to help highlight the benefits that being part of our industry can bring to budding entrepreneurs.

In our latest story, Cyndy Lessing of SoSensational tells us how a 30- year career in business led to launching a fashion venture after identifying a particular gap in the market.

Affiliate Marketing Trends Webinar

Written by Sophie Johnson on . Posted in Webinars

AW_webinars With 2016 well underway, what are the key trends and themes that will shape the affiliate industry this year? From the emerging ability of smartphones to turn traffic into sales, the success of UK brands in driving retail overseas and the looming threat of data privacy, this webinar covers ten topics for affiliate marketers to consider. Join Affiliate Window as we address both industry threats and opportunities that publishers, agencies and advertisers should be aware of in 2016.

Publisher Tips: Plan your content around the calendar

Written by Sophie Johnson on . Posted in Publisher Tips

innovation-1156284-mAs mentioned before in previous tips, it’s a good idea to take a look at the calendar and plan a few months ahead when it comes to content on your site.

Look at calendar events which your users will identify with (Mothers day, Olympics etc.) and think about what content you can create to engage your users to read and share this but also other pages on your site.

Planning this content is relatively simple as you can be certain that some things will happen at these events. You can then update existing planned content with specific details of the events closer to the time.