Archive for November, 2015

New offers interface for vouchers and promotions

Written by Sarah on . Posted in Network News

We are pleased to announce the launch of our new vouchers and promotions interface for advertisers and publishers, which will replace our old discount codes pages.

This brand new area of the Affiliate Window interface will change the way advertisers manage their promotions, as well as making it easier to distribute vouchers and promotions to publishers.

Changes for advertisers

The most notable difference for advertisers is the way that offers are created. The interface has been re-designed to be much more intuitive and allows for multiple sectors and regions to be selected for each promotion that goes live.  What’s more, advertisers are now able to make voucher codes available to a specific set of one or more publishers.

Please see the wiki for a quick run through on how to use the interface and start adding your vouchers and promotions. All existing offers have been migrated to the new system.

Advertiser

The Evolution of the Travel Sector – Insights from All Aboard

Written by Sarah on . Posted in Events

allaboard2015_bloglogoINTRODUCTION

The travel sector is a gargantuan contributor to the global economy, worth $481bn in 2015 and expected to rise to $678bn by 2019. Now firmly out of the recession, travel customers have more disposable income than in 2010, and with the current low in oil prices, both consumer and the industry have benefited from more affordable travel. The UK’s share of the travel sector now consists of 26 million customers, with 67% researching travel online, and 61% purchasing travel products over the internet (eMarketer).

Will Black Friday be a daytime event in 2015?

Written by Sarah on . Posted in Case Study

Last year marked the first time Black Friday went fully mainstream, receiving acres of press coverage in advance of the big day.

This hype seems to have translated into traffic peaks between 7am and 9am, in marked contrast to the comparative restraint of Cyber Monday which correlated more with a normal day’s trading with resultant lunchtime and evening spikes:

black friday graph

Black Friday & Cyber Monday Newsletter

Written by Sarah on . Posted in Newsletter

Last week we commissioned a poll in conjunction with BMG Research, one of the UK’s largest independent research agencies, to determine what the average consumer really thinks of Black Friday. The survey revealed that half of consumers plan to indulge themselves this Black Friday whilst one in three are set to splurge more this year than they did in 2014. Check out the full findings here.

White paper: Black Friday – a global phenomenon?

Written by Sarah on . Posted in White papers

mouse keyboardA seemingly endless stream of analysis and conjecture has been generated in anticipation of what is likely to be the UK’s largest ever online shopping day: Black Friday 2015.

That the event truly arrived in 2014 is undisputed with an estimated £810m spent by British consumers. Affiliate Window witnessed an incredible spike, posting revenue in excess of £31m and in the process the network accounted for about 4% of all online expenditure.