Archive for October, 2015

White paper: The Hidden Commission Killers

Written by Sarah on . Posted in White papers

hiddencomkillerDownload the white paper here.

While the affiliate industry has grown considerably over the past few years, affiliates face an ongoing challenge to ensure both the sales they generate are accurately tracked as well as ensuring they are fairly rewarded for them.

There are a number of aspects that have an impact on the amount of commission that affiliates earn – the so-called hidden ‘commission killers’ in the title of this white paper. Whether this is the de-duplication rules that are set up for a programme, the lack of mobile tracking or splitting commission based on whether the customers they are referring are new or existing, there is a variety of factors that may turn a once profitable campaign into a lossmaking one.

A Little Book of Inspirational Publishers

Written by Sarah on . Posted in Publisher Stories

Book imageRead the Little Book of Inspirational Publishers here.

Affiliate marketing is big business. With publishers driving £15bn in sales for the advertisers they promote, many brands are continuing to unlock the potential of this results driven channel.

One of the greatest challenges that advertisers face when managing their affiliate campaigns is how to make sense of the dizzying array of models the channel offers. Many are attracted by the major retail affiliates, the cashback and voucher codes sites who offer the opportunity to tap into their respective databases of millions of engaged consumers.

But affiliate marketing is much more than that. Its backbone has always been the longtail of content and specialist sites, ranging from small hobbyist blogs to companies bringing to life brand new business ideas.

Ad Blocking – What’s it all about?

Written by Sarah on . Posted in Network News

Download the PDF version of this article here.

There has been a large focus on ad blocking software over the past few weeks.  So what is it really about? And does it have any impact on Affiliate Window advertisers or publishers?  In this ‘back to basics’ article we explain some of the context surrounding the ad blocking hype, and aim to answer any questions you may have.

If you would like to talk to us directly about ad blocking please feel free to get in touch with your point of contact, or email publisherservices@affiliatewindow.com

Why have ad blockers been such a hot topic these past few weeks?

Ad blocking tools, like AdBlock Plus for example, have been offered as extensions to the major desktop browsers for some time. In general, the use of ad blocking software has grown alongside both the general explosion of e-commerce and growing publicity around online privacy. The growth of ad blocking tools is illustrated by the chart below:

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Inspire III – Champagne Breakfast for Agencies

Written by Lulu Olude on . Posted in Events

On Wednesday 21st October, Affiliate Window hosted a champagne breakfast in a private dining room at The Bull & Hide on Devonshire Row. The hybrid pub, restaurant and boutique is neatly tucked away in the heart of the city and a stone’s throw away from Liverpool Street.

Despite the early start on a rainy morning, there was a great turnout from agencies including MEC, Havas, Mediacom London and Optimus PM. Guests were treated to a welcoming glass of Buck’s Fizz upon arrival.

Inspire Agencies

Interview: ‘Search, Save, Raise’ Savoo Rebrands to Online Fundraising Platform

Written by Sarah on . Posted in Interview

savoo-logoLast month voucher code and money-saving site Savoo announced it was partnering with Bing to rebrand to an online fundraising platform, enabling consumers to ‘search, save and raise’.

Registered users can select which one of Savoo’s charity partners they’d like to support and for every search they conduct, Savoo will donate 1p to the user’s chosen charity.

What’s more, when the user saves by downloading a voucher code or deal, Savoo raises money for their chosen charity by donating up to 50% of the affiliate commission they receive as a result of the download.

We asked Ed Fleming, Savoo’s Creative Content & Communications Director for the lowdown on the factors behind their decision to rebrand, what the response has been so far from their customers and how they plan to stand out from their competitors.