- Affiliate Window to host series of webinars
- Catch our round-up of Fashion Focus 2015
- Don’t miss deals from Evans Clothing, Nutri Centre, Inghams, Madame Vacances UK & more
Last Thursday saw Fashion Focus return for its fifth year at the elegant 30 Euston Square. The evening was another great opportunity for our advertisers and publishers to network with one another and gain insights into the latest network trends in the fashion and retail sector. We had a fantastic turnout on the evening, with brands such as ASOS, TOPSHOP, AllSaints, Etsy, and M&S exhibiting their newest collections, plus we had some of our key fashion publishers attend such as Stylepilot, Fashionchick and Style on Screen.
The Strategy Team will be hosting the first in a series of webinars designed to tackle some of the key industry challenges and how Affiliate Window is responding to changing industry demands. The first will focus on affiliate influence and how new products we’ve launched are helping showcase the breadth of publisher activity available.
Understanding the contribution of publishers is a critical challenge for any advertiser running an affiliate campaign. At the heart of this challenge is the influence of affiliates, within the channel as well as outside of it.
It is common for marketers to assume that cashback and voucher code sites are hoovering up sales at the expense of content and price comparison. In an age when advertiser appetite for longtail engagement has never been greater, how can we provide better solutions that address these concerns, whether real or perceived?
For the past five years Affiliate Window has been presenting path to purchase data and in 2014 we started reporting on the influence of affiliates in our user interface.
Taking this to the next logical step we’ve started empowering advertisers to offer ‘assist’ payments for early funnel affiliates who may lose out to certain affiliate types.
Join us as we’ll explore how we’re developing new tools and technology to both stimulate debate about how affiliates are rewarded and how this could shape future campaign planning.
The webinar takes place on Thursday 9th April at 2pm (BST). Find out more here.
Following the recent launch of their new ecommerce website and affiliate programme, we spoke to Zara Hill, Account Manager at Elizabeth Arden to find out more about their plans for the performance channel.
Spring has officially sprung! It may have been smoggy over London Town this morning, but we still enjoyed welcoming in the new season with the rare celestial happenings of the solar eclipse, super moon and Spring equinox! We couldn’t be happier for the first sightings of blossom, the longer days and the promise of Easter holidays in our midst. We’ve been putting together all the best Easter promotions our advertisers have to offer.