Archive for 2015

Merry Christmas

Written by Claire Mullan on . Posted in Network News

 

Christmas For any out of office queries, we have setup a Christmas Cover e-mail address – ChristmasCover@affiliatewindow.com – that will be able to help if you need something doing urgently. Our office is open, as usual, throughout Christmas. The teams will be back in the office from Tuesday 29th December until 31st December, and then return in the New Year on 4th January 2016.

Thank you for all your support throughout 2015 and I hope we have an equally successful 2016. Have a wonderful Christmas and a Happy New Year!

All the best,

Nick Caulfield, Client Services Director

Dispelling Black Friday Myths

Written by Claire Mullan on . Posted in Editorial

laptop smallWith the dust having settled on Cyber Weekend, companies have been busy analysing their data and sharing their findings on this peak trading period. Black Friday 2015 saw all previous records broken with IMRG reporting that consumers spent £1.1bn on this day.

Having analysed our own data across this period, we have picked out 10 key trends that we witnessed across Cyber weekend. By all accounts, we witnessed incredible performance generating in excess of £105m in sales revenue for our advertisers and almost £7m in commission for our publishers across the weekend.

Affiliate Window’s 2015 Highlights

Written by Claire Mullan on . Posted in Network News

As we gear up to say goodbye to an action-packed year, us folk at Affiliate Window are taking the chance to reflect on some of the achievements that we’re really proud of from 2015:

2015 highlights

Celebrating Success at the Performance Marketing Awards

We were both delighted and honoured to have received four awards at this year’s performance marketing awards – including ‘Best Managed Affiliate Programme’ and ‘Best in Telecoms and Technology’ with BT, ‘Network Innovation’ for our ‘Payment on Influence’ campaign and the highly coveted ‘Industry Choice of Network’ award.

Christmas 2015 Publisher Newsletter

Written by Sarah on . Posted in Newsletter

762x290-BannerIt’s officially 10 days until Christmas Day! Does the thought fill you with excitement or panic? If you’re anything like us, you probably haven’t started shopping yet, and are getting annoyed with the smug messages from your organised friends telling you that – not only have they finished theirs – but they’ve wrapped them all too! Fear not, Affiliate Window is here for you and your readers with festive discounts to help source fabulous gifts for loved ones.

Data Transparency – Sharing the Network’s Data

Written by Sarah on . Posted in Tableau Reports

shutterstock_163300250 (Tablet, Analytics) - CopyIn 2015 we challenged the convention of companies in our industry to keep their data secret from the market and made our tracking data publically available to everyone.   Why? Because industry trend data should be available to all in order to drive insight and allow marketers to make better, more informed choices.

Sharing this data and providing these insights isn’t a new thing to do for Affiliate Window – we’ve been helping advertisers, agencies and publishers for years to understand the data they track through the affiliate channel.  As the UK’s largest affiliate network Affiliate Window has unrivalled access to how the affiliate channel interacts and influences the behaviour of online consumers.