Archive for December, 2014

Christmas Cover

Written by Sarah on . Posted in Network News

Welcome to Awin

Season’s Greetings!

It has been another phenomenal year for Affiliate Window in 2014. We are on course to pay out nearly £156 million in commission to our publishers this year, which is an incredible total and a record year for the company! I think it is safe to say that we are all looking forward to a relaxing break, a few mince pies and a lashing of sherry over the Christmas period. However, we know that the world of online marketing doesn’t stop for no man, especially one in a bright red outfit and big, bushy beard.So, we have set up a crack team of Affiliate Window specialists to ensure that, if you need anything over Christmas and New Year, we are always on-call to
help you out. You can contact this team on:

Our office will be open, as usual, from Monday 29th till Wednesday 31st December, but as it is the season of goodwill, we have decided to give our staff Friday 2nd January 2015 off as an additional holiday in recognition of all their
hard work over 2014.

The same crack team will be covering this day too, probably with a Berroca in one hand, so please contact us on if you have any urgent questions or concerns.

We will, of course, be back on Monday 5th January 2015, ready to make 2015 just as good, if not better than 2014.

Thank you for all your support throughout another fabulous year.

Merry Christmas!

Nick Caulfield

Client Services Director

Waitrose launches pet product website and affiliate programme

Written by Sarah on . Posted in Interview

WaitrosePetQuality supermarket chain Waitrose has expanded their portfolio into the pet product market with a standalone website

Following successful partnerships with Affiliate Window for the John Lewis Partnership group, has launched their affiliate programme on the network.

We sat down with Waitrose’s Assistant Marketing Manager, Chantelle Illinesi and Digital Marketing Executive, Asil Azad to find out more about what the programme will offer publishers.

Black Friday vs. Cyber Monday 2014

Written by Lisa Chaikin on . Posted in Infographic

black fridayWith sales more than double that of 2013, Black Friday is set to transform how affiliate marketers plan their seasonal calendars in the run up to the critical pre-Christmas trading period.

Our annual Christmas infographic is available for download highlighting the results of Black Friday and Cyber Monday across our 1,400 advertisers on the network.

Highlights from Black Friday 2014:

  • During the peak Black Friday hour (1-2pm) sales hit six per second
  • Clicks hit 5,267 per minute between 9 and 10am on the same day (316,000 across the hour)
  • Conversions improved as the day wore on, hitting 10% on desktop by midnight
  • Tablet conversions rarely fell below double figures but handsets struggled
  • 31 new affiliates made sales on the network for the very first time.

Highlights from Cyber Monday 2014:

  • In contrast to Black Friday, sales and traffic peaked during evening hours
  • Average order values were significantly lower, owing to the range of deals
  • Trading was up 32% YoY but this impressive growth was dwarfed by Black Friday which saw a surge in sales of nearly 140%.
  • Voucher code affiliates owned the day with three in ten sales driven by them
  • Department stores and clothing performed strongly

In January, we will produce a new white paper analysing all pre and post Christmas trading.

Click here to view the full Black Friday vs. Cyber Monday infographic for 2014.

Christmas Jumper Selfie Day/ Free Fifty Friday!

Written by Sarah on . Posted in Competitions

savethechildren logoFollowing last year’s success, Christmas Jumper Selfie Day/Free Fifty Friday is returning for another year!

As this Friday 12th December has been dubbed ‘Christmas Jumper Day’ by children’s charity Save the Children, we’re using the opportunity to combine competitive spirit with charitable giving and match the winnings by also donating £50 to Save the Children to help with their efforts.