Archive for September, 2014

New Features Introduced to the Advertiser & Publisher Performance Reports

Written by Lisa Chaikin on . Posted in Technology

Last week we deployed exciting new features to the advertiser and publisher performance reports in the Affiliate Window interface, including new Assist KPIs and the ability to customise columns.

New Assist KPIs

Both advertisers and publishers will now benefit from the new assist KPIs allowing users to understand how customer journeys are influenced from other publishers or other channels.

Affiliate Window has been providing on-demand detailed customer journey reports to clients for years. There are two novelties here; firstly, we now provide a tool that is simple, self-serviced and accessible to all advertisers and publishers through the interface. Secondly, we provide insight on how publishers assist sales beyond the affiliate channel, provided that advertisers are integrated with our de-duping tool.

By understanding the value beyond the last click, advertisers and publishers are able to look at additional ways to work together. Alternative payment models such as tenancy deals, pay-per-influence or increasing the CPA, will encourage publishers to increase promotion safely in the knowledge they will not be losing out if they are not the publisher to ultimately convert the sale.

Performance Marketing Insights: London

Written by Sarah on . Posted in Events

PMI logoOn 28th and 29th October 2014, the largest performance marketing conference returns to the Westminster Plaza for the second year running. Bringing together publishers, advertisers, agencies and networks under one roof, this event is not one to be missed.

In its eighth year, Performance Marketing Insights: London aims to be bigger and better than ever with a new, comprehensive format – ‘Capture, Cultivate and Create’. The conference tracks promise to ‘Capture’ thought-provoking insight, ‘Cultivate’ attendee’s performance marketing operations and ‘Create’ new business opportunities.

Affiliate Window is pleased to be back again as Platinum Sponsors, and members of our team will be exhibiting on Stand #65. We’d love the opportunity to introduce you to our processes and technology platform as well as talking with you about how we create valuable partnerships that act as an extension of your marketing activities.

Affiliate Window Introduces New UK Country Manager

Written by Lisa Chaikin on . Posted in PR & Press Releases

Anthony ClementsFollowing the merger of Affiliate Window and zanox with the Digital Window Executive Board becoming the new board for zanox AG, Affiliate Window has appointed Anthony Clements as Country Manager for Affiliate Window, UK.

Anthony joined Affiliate Window in 2006 and has developed and optimised performance marketing strategies for some of the biggest brands on the network.  His tenure within the company has seen him work extensively on key technology projects including the release of the new Affiliate Window interface, Create-a-feed and ShopWindow, all fundamental network tools and proprietary pieces of software which have won the company Network Innovation Awards for three consecutive years as well as the Industry Choice of Network partner seven times.