mainADV provides customised and measurable solutions to deliver online marketing strategies for clients through category targeting, display and retargeting. Established in 2007 and headquartered in Italy, mainADV operates in over ten industries in over thirty-five countries. Adidas, Expedia, lastminute.com and thetrainline.com are amongst mainADV’s UK & IE clients. Their market reach covers over 80% of the online inventory across major traffic providers including ad exchanges, RTB platforms and media networks.
mainADV uses an in-house algorithm and retargeting technology coupled with bespoke and IAB compliant creative. The ads are geo-matched to consumer location while the frequency can be controlled to provide an optimal user experience. mainADV operate a CPA payout with no minimum spending or additional fee, however they can work with a CPM and CPC payout on request.
How does it work?
mainADV performs retargeting at four levels – linear, bestsellers, complimentary and discount offers- that may appear within the same banner or delivered on multiple ad media. This approach helps to ensure the highest rate in conversions from click to sale.