Archive for August, 2014

Publisher Spotlight: MainADV

Written by Sarah on . Posted in Publisher Spotlight

mainlogoBigmainADV provides customised and measurable solutions to deliver online marketing strategies for clients through category targeting, display and retargeting. Established in 2007 and headquartered in Italy, mainADV operates in over ten industries in over thirty-five countries. Adidas, Expedia, lastminute.com and thetrainline.com are amongst mainADV’s UK & IE clients. Their market reach covers over 80% of the online inventory across major traffic providers including ad exchanges, RTB platforms and media networks.

mainADV uses an in-house algorithm and retargeting technology coupled with bespoke and IAB compliant creative. The ads are geo-matched to consumer location while the frequency can be controlled to provide an optimal user experience. mainADV operate a CPA payout with no minimum spending or additional fee, however they can work with a CPM and CPC payout on request.

How does it work?

mainADV’s Algorithm

mainADV performs retargeting at four levels – linear, bestsellers, complimentary and discount offers-  that may appear within the same banner or delivered on multiple ad media. This approach helps to ensure the highest rate in conversions from click to sale.

image 1

Affiliate Window Interface Changes

Written by Sarah on . Posted in Network News

We have released a new header and navigation menu that is now visible on the Affiliate Window interface. This is a small change that we are rolling out as part of a bigger goal to improve the look, feel and user experience on the platform.

Some of the improvements are:

  • The size of the header has been reduced to save space so that users can read more content without being required to scroll down
  • More logical navigation has been implemented to make it easier for users to find information
  • The header has been de-cluttered to make it more readable
  • We have ensured that users with ‘restricted viewer’ permission cannot access any performance/financial data on the interface including the dashboard
  • We have made the menu more suitable for “viewers” and “restricted viewers” so that they can only view pages that are relevant to them

Please do not hesitate to get in touch with the product team (product@affiliatewindow.com) if you have any questions or would like to provide feedback.

Register now for the AMC Summer Social

Written by Kevin Edwards on . Posted in Events

19-20

The IAB’s Affiliate Marketing Council will be hosting their annual summer social on September 4th in central London with all-comers welcome.

The event, at 19-20 in Farringdon, is always a great opportunity to network with around 300 like-minded publishers and advertisers as well as representatives from networks and agencies in an informal setting. Co-sponsored by Affiliate Window, registration is required in order to secure your place.

Kicking off at 5.30 the event is free with a limit of two attendees per company. There will be a selection of buffet food and free drinks to help oil the networking wheels.

In order to secure your place please register here.

Unwrapped is back for 2014

Written by Harri on . Posted in Events

Unwrapped LogoWith Summer slowly fading away, we turn our attention to the upcoming Christmas season with Affiliate Window’s 5th annual gifts, gadgets and toys sector event, Unwrapped. The event will take place on Wednesday October 1st at The Queen Elizabeth II Conference Centre.

Unwrapped has proven to the be the perfect setting for advertisers to prepare marketing campaigns ahead of the busy Christmas period and introduce their predicted top sellers directly to a selection of our sector-specific and Top 200 publishers.