Every year when planning the year ahead, we always consider the key themes that will influence the work we do.
In 2013 one of those themes was a desire to make being an affiliate easier.
Too often we over-complicate what we do, baffling new entrants to the market with marketing speak, as well as making it hard for normal affiliates to easily do business with us.
2013 therefore saw us take steps to introduce new products, improve our service levels and ensure publishers are rightly receiving commissions for the sales they generate.
With that in mind we’re asking for a minute of your time to consider these when you cast your vote for Industry Choice of Network at this year’s Performance Marketing Awards.
Here’s a quick recap of some of the new products we launched in 2013:
Affiliate Window Launches MyAW
Our new Google Chrome extension for publishers, MyAW adds a button to the Chrome toolbar. Publishers can join programmes, quickly generate shortened tracker links, custom URLs, links to specific product pages, and create ‘one click’ share links on Twitter, Facebook, and Google+ all without having to login to the interface.
Affiliate Window goes live!
February saw us launch “publisher live chat” across our interface, integrated directly so there is no need to install any applications or software. The feature is supported by a team of eight during working hours with an average response time of less than one minute.
Affiliate Window was the first affiliate network to market with granular level device reporting offering publishers the opportunity to see where their traffic converts.
A little recognised fact is that it isn’t just advertisers who need protecting from unscrupulous affiliate activity: publishers also lose out when network quality slips. We want to be not just the best in the UK, but the best in the world for our brand protection tools. We continue to invest a six figure sum in our tools and systems including the only automated adware monitoring technology in the market.
2013 also saw the launch of our compliance blog.
White papers and research pieces
We also want to share insight with our partners and released three white papers on mobile, attribution and peak trading periods
Big Brand Launches
2013 saw some of the biggest brands launch programmes on the network across various sectors. Sports Direct, ASOS, Next, Fortnum & Mason, Hyatt Hotels and British Gas to name a few.
What makes us unique?
Affiliate Window continues to offer greater transparency on performance metrics than any other network, as well as our pioneering payment traffic light system, unique affiliate suspension notice period and our commitment to ensure ethics and transparency sits at the very heart of our business.