Archive for February, 2014

Publisher Spotlight: Daytripfinder

Written by Jasmin on . Posted in Network News, Publisher Spotlight

daytripspotlightThose looking for inspiration on what to do in their spare time needn’t look much further as Daytripfinder is packed full of ideas for days out. Unlike usual directory sites, Daytripfinder delivers an informative and easy-to-use resource and a comprehensive vouchers and discounts section, providing visitors with quick access to quality days out bringing fun and thrills at a fair price.

The site has over 10,000 attractions listed throughout the UK and over 1,000 days out discounts and vouchers. From family fun to cultural expeditions, guided tours to solo jaunts, you can find great things to do for ones, twos, threes and more. Daytripfinder provides a useful resource whether users live in the UK and need the lowdown on some new days out, or for incoming travellers needing to plan the perfect itinerary.

How does it work?

As the site’s audience is focused on finding days out and wants to be inspired – they are extremely receptive to hearing the advertiser’s message. Rather than waiting for users to stumble across the information, advertisers can reach day-trippers through the site and social media immediately, and when they are most engaged.

Become a Daytripfinder partner and promote your attraction in a way that is targeted, engaging and relevant.

This targeted approach provides advertisers with a way to reach the right audience (day-trippers), in the right places (targeted) at the right time (while they are looking for day trips).

Green means go for .IE

Written by Harri on . Posted in Events

ielondonThe London weather definitely put on a show for us yesterday at our inaugural Irish performance marketing event, .IE. Set against the backdrop of the iconic skyline, .IE was our first event held purely for the ever-expanding Irish market. Recognising a gap in the market, we invited a selection of our advertisers interested in expanding to the Irish sector to network with key Irish publishers such as Fatcheese and Groupschemes.

The event commenced with an insightful analysis of the vertical, ironically, from our quintessentially Irish Account Director, Dawn Quigg. She extracted some great stats courtesy of our Strategy team, stating Irish businesses have stronger growth than their European counterparts and has doubled since 2008 with mobiles playing the biggest part in the growth. The number of sales coming through smartphones has shot up from 9 – 24% in the past 13 months – a whopping increase of 166%.

1911807_10152283354609434_1329516866_nOnce the presentation had concluded, the guests moved into the mini expo on the west side of the building, to open up conversations about opportunities and collaborations between partners, accompanied by free flowing drinks and tasty canapés. Some notable brands were in attendance, such as Dorothy Perkins, Ted Baker, Schuh and Photobox who showcased a 1959266_10152283354294434_1187252110_nselection of their products on their stalls, with Marks and Spencer’s Percy Pigs being a big hit, and Resorthoppa gifting their cleverly branded umbrellas.

All in all, .IE proved to be a successful sector event, allowing publishers and advertisers to step away from emails and build tight-knit relationships face-to-face.

If you were unable to make it this year, be sure to check out the photos and the highlights of the day via the hashtag.

 

Opt-in To The Affiliate Window Publisher Newsletter

Written by Sarah on . Posted in Newsletter

NewslettersOur publisher newsletter is a weekly periodical emailed to our subscribed publisher base. Features include:

-A round-up of industry news

-Useful publisher tips including how to use reports within our interface, how to optimise your sites for SEO and how to make the most of seasonal activities

-The strongest advertiser offers/promotions available each week

 

To ensure this continues to be a valuable resource for our partners, our newsletter will now be distributed via an opt-in service, replacing the current automatic distribution to all publishers on the network.  This will commence on 24th March 2014.

If you choose to subscribe (opt-in), we will send out the weekly newsletter to the email address you provide. Members can opt-out of our newsletter at any time by clicking the “Unsubscribe” link at the bottom of each email.

Subscribe Today. 

If you have any questions about the new process for our newsletter distribution, please contact The Affiliate Window Communications Team.

Two Recent Giant Technology Acquisitions and how they could affect you

Written by Sarah on . Posted in Publisher Tips

Acquisitions made by big tech companies can give great insight in to what their predictions are for shifts in consumer behavior and where the opportunities lie.

Here are two recent big acquisitions which have been made, and what opportunity can be deciphered from them:

nest-logo-100x1501. Google’s acquisition of the home control company Nest Inc. for $3.2 billion

Nest Inc makes Smart home technology, a term which refers to residential devices that are designed to make our lives more efficient, and which increasingly have a connection to the internet.

Google’s announcement of its acquisition of Nest Inc. for $3.2 billion, last month, gives a clear indication that Google has its eye on how people may use their home technology devices to perform Google searches.

Think of the example of someone with a smart thermostat in the kitchen that might also use this device to search Google for some recipes. Read more on Reuters.

whatsapp logo2. Facebook’s acquisition of Whatsapp for $19 Billion

The potential here is that Facebook will sell Whatsapp space to website owners and marketers. There may also be room for Whatsapp brand pages, which could open a whole new, personalized, communication channel for brands (publishers) to reach out to fans on their mobile devices, market their website offerings, promos, etc. Read more on Campaign India.

 

Sylvia Nankivell

Traffic Acquisition Manager

If you have any more questions about traffic acquisition for your site, contact our Publisher Services team.

 

broadbandchoices.co.uk Targets Mobile Market With New Acquisition

Written by Jasmin on . Posted in Interview

MDWith the recent acquisition of mobile phone comparison site rightmobilephone.co.uk by broadbandchoices.co.uk, we spoke to Michael Phillips, MD of broadbandchoices.co.uk to ask him a few questions about what the addition of this new technology means for the brand.

 

Congratulations on the recent acquisition of mobile phone comparison site, rightmobilephone.co.uk. This is exciting news for the telecoms industry and particularly, the performance channel.  Can you provide some details behind the reason for the purchase?

The advent of 4G and cloud based services means mobile has become just as important to consumers as fixed-line broadband and television services, so it was a natural evolution to add mobile to our suite of comparison services – all we needed was the right platform.

We strongly felt the technology behind rightmobilephone’s website would give us the platform we needed to deliver something genuinely unique to our customers in all territories. Not only that, it would also help us keep pace with market developments across multiple territories. For example, Spain is miles ahead of the UK in terms of quad play bundling. Acquiring rightmobilephone will allow us to adapt to each market as appropriate, whilst still allowing us to pursue our mission of becoming the European destination for finding customers the best communications and entertainment services.

As m-commerce continues to soar, what insights can you provide regarding how the changes in the way users browse and purchase on mobile devices has affected your business?

Since launching our brand campaign via TV advertising back in 2012, we have seen a significant increase in the amount of direct to site traffic we receive. A lot of these visitors are coming to our site via a smartphone – usually whilst they are dual-screening.

Having acquired rightmobilephone’s platform technology, you are now looking to launch your own mobile comparison solution. How does this specifically play into your overall online development strategy and how will you leverage this new technology?

We are currently working to launch a mobile tariff/handset comparison service into all our territories starting with broadbandchoices.co.uk (UK) and Comparaiso.es (Spain) and expect these to go live in the coming months. Our business is structured so we can leverage our European presence to deliver the best solutions locally so each territory will have a service tailored to them.

We are also busy working on a project to refine our proprietary comparison technology, leveraging the proposition from rightmobilephone to make improvements that will revolutionise the way customers can make decisions on their communications and entertainment services.