Archive for December, 2013

Affiliate Window Continues Corporate Charity Partnership with The Encephalitis Society

Written by Lisa Chaikin on . Posted in Charity

2We are delighted to announce we are extending our corporate charity partnership with The Encephalitis Society (TES) through 2014. We have worked with TES for the past 18 months, helping to create awareness around the terrible condition, Encephalitis, inflammation of the brain which is caused by either an infection invading the brain or through the immune system attacking the brain in error.

TES is the only resource of its kind in the world providing a dedicated service to people affected by Encephalitis and their loved ones.

Throughout our partnership with TES, Affiliate Window employees have collectively helped raise more than £21,000 for the cause through a range of fun and exciting activities including the British 10K run, various bake sales, events fundraising and raffles including generous donations from our annual black tie events, a London based triathlon, Naked Network calendar sponsorship and merchandise, Three peaks challenge, and one brave staff member even climbed Mt. Fuji.

We’re proud to continue supporting the great work of TES in 2014 and are pleased to be involved with such a worthy cause,” says Mark Walters, Managing Director for Affiliate Window. “We began our partnership with the charity 18 months ago when tragically, one of our own was diagnosed with Encephalitis. Sadly, Steve lost his fight earlier this year, but it was the work of TES that provided his family the valuable support and comfort they needed from the moment Steve first became ill. TES will always be a charity close to our hearts and we look forward to being a part of all they have planned in 2014.

Ava Easton, CEO of The Encephalitis Society adds: “We’re delighted to have once again been voted as Affiliate Window’s Charity of the Year. Not only have you already raised more than £21,000 for our cause, but you have helped raise a huge amount of awareness of Encephalitis, something that you truly cannot put a price on. We are the only resource of our kind anywhere in the world, meaning the invaluable support you give will be felt across the globe. We have a number of exciting new initiatives planned for 2014 including the inaugural World Encephalitis Day and a new scheme for outdoor treks. We’re so excited to continue working with the Affiliate Window team, and we’re extremely grateful for your support. To find out more about Encephalitis and our work visit Best wishes and Merry Christmas from everyone at The Encephalitis Society.

Publisher Spotlight:

Written by Jasmin on . Posted in Publisher Spotlight


What started as a dedicated online climate guide has blossomed into an inspiring travel site with weather at its heart. From enticing travel tales on their blog, to deals on holidays, flights, hotels and everything in between, is a one stop shop that helps users find the best travel options to suit their needs.

The site works with the UK’s largest holiday providers to collect the latest deals and discounts, as well as share destination guides and tips, allowing visitors to easily book the perfect sunny getaway. Users are provided with all the information they need to help them decide when and where they want to go, along with the most tempting offers to make their holiday aspirations a reality.

How does it work? offers a variety of sponsorship opportunities including homepage placement, site-wide exposure and exclusive regional sponsorship to fit any coverage, objectives and budget criteria.weather2travel 2

Moreover, sponsorship opportunities are available in three places on each page with the example to the right showing the advertising space on the Malta Weather page.

Advertising packages can be customised to maximise the effectiveness of any campaign with the below options available:

• Exclusive Regional Sponsorship
• Home Page Placements
• Site-wide Exposure
• Blog Editorial
• Deal Placement
• Newsletter Placement – Q2 2014

What else do you need to know?

zanox appoints Michael von Stern to the executive board as CFO/COO

Written by Lisa Chaikin on . Posted in Network News

Michael_v_Stern_CFO_COO_zanox_smallVon Stern succeeds Joachim Piroth as CFO

zanox, the leading performance advertising network in Germany and across Europe, appoints Michael von Stern (45) to the executive board of the zanox Group as its new Chief Financial and Operating Officer (CFO/COO), with effect from 1 January 2014. Von Stern comes from zanox’s majority stakeholder, Axel Springer SE, where he established and headed the Commerce division, and to which, among other companies, the zanox Group also belongs. A qualified engineer, he previously worked for the international strategy consultants, A.T. Kearney, for a venture capital company, and as CFO/COO of the current zanox subsidiary, eprofessional. As Chief Financial Officer of zanox, Michael von Stern succeeds Joachim Piroth (47), who leaves zanox’s executive board team at the end of 2013.

Over the past 15 years, Michael von Stern has proven himself in a variety of leading positions in the online media industry,” says Ralph Büchi, chairman of the supervisory board of ZANOX AG. “Through his work as the head of eprofessional, he has precise knowledge of the operative challenges faced in the performance marketing business. As the head of the Axel Springer Commerce division, he accompanied the zanox Group’s development into a global online marketing firm.” “We welcome Michael von Stern to his new role at zanox”, says Arndt Groth, CEO of Swiss PubliGroupe AG and deputy chairman of the zanox supervisory board. “He is the ideal person to take on the tasks of CFO and COO in the zanox executive board.

Thomas Joosten, CEO of ZANOX AG: “Michael von Stern has known our market, the company and the leadership team for a long time. His comprehensive professional, strategic and operative experience and know-how make him the ideal successor to Joachim Piroth. We are delighted to be able to welcome him into the zanox team.”

Joachim Piroth has been responsible for the fields of finance and controlling at zanox since June 2010. In 2011, he was appointed to the company’s executive board as CFO by the supervisory board of zanox. “Joachim Piroth was responsible for the outstanding work that went into establishing the financial department of the zanox Group to meet the exacting demands of an international online company. On behalf of the entire supervisory board, I would like to thank him for this achievement,” says Büchi. “We regret that he will be leaving us, but fully respect his personal wish to return to the telecommunications sector and to his home city of Munich. We wish him every success in the future.

From January 2014, the zanox executive board will therefore be made up of Thomas Joosten (Chief Executive Officer), Stefanie Lüdecke (Chief Sales Officer), Michael von Stern (Chief Financial Officer/Chief Operating Officer) and Christian Rebernik (Chief Technology Officer).

Black Friday vs. Cyber Monday: The Results (Infographic)

Written by Lisa Chaikin on . Posted in Infographic, Mobile

Further to the white paper we released yesterday looking at key trends across the two peak trends in the run up to Christmas, we’re pleased to release our latest infographic to accompany this.

Click here to download the infographic.

*All data referenced within the infographic was a result of sales generated from 1,500 retailers generated by c. 10,000 publishers working with Affiliate Window.


Black Friday/Cyber Monday White Paper

Written by Lisa Chaikin on . Posted in White papers

HolidayOnlineShopping_4The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the peak trading periods in the run up to Christmas.

- Black Friday becomes a fixture in the UK
- Cyber Monday is the top performing day in the run up to Christmas
- Mobile plays a pivotal role over the festive period
- Signs of an economic recovery with consumers increasing spend

In the build up to the busy Christmas trading period, there are typically two days that stand out in the online calendar – Black Friday and Cyber Monday. Black Friday is a US phenomenon that has traversed the Atlantic and is now a feature within the UK retail landscape.

Black Friday falls on the Friday after Thanksgiving and is followed by Cyber Monday – the Monday that falls after Black Friday. In the UK, we refer to Cyber Monday as the first Monday in December (thus the two days don’t always
coincide). This year, Cyber Monday fell on the same day both in US and UK

With the anticipation (and retailers’ hopes) of these two dates increasing each year, commentators are keen to put forward their predictions for this period. Indeed, you may have seen our own predictions covered here.

Working with a significant number of the leading retailers within the UK as well as hundreds of smaller, niche suppliers, we have analysed our data to understand how purchasing habits have evolved over this period. In this white paper, we look at predictions being made before analysing our own data to determine the impact of these events and whether the calculations (our own included), turned out to be correct.

With mobile commerce showing no signs of slowing down, we also investigate the role this has played over this period.

If you’d like to receive a copy of the white paper, please click here to request this.