Archive for July, 2013

Sports Direct Finds Winning Team with Affiliate Window

Written by Lisa Chaikin on . Posted in PR & Press Releases

sports direct 2Sports Direct, the UK’s largest sports retailer has terminated its relationship with Rakuten Linkshare to exclusively partner with global performance network, Affiliate Window.

Sports Direct is the UK’s leading sports retailer in terms of revenue and operating profit, and the owner of several world famous sport, fashion and lifestyle brands including Field and Trek and SportsDirect.com. The partnership with Affiliate Window will see these key brands from the Sports Direct Group launch individual performance marketing campaigns on the network, providing publishers with exclusive access to competitively priced sports and leisure equipment, clothing, footwear and accessories.

As the UKs number one sports retailer we want to be partnering with the best in class and Affiliate Window was the obvious choice,” says Steve Thomas, Business Development Manager for Sports Direct. “We will work closely with the Affiliate Window team to recruit quality publishers that will assist in attracting new customers locally as well as expanding our business internationally.

Sports Direct has been made by famous brands such as Nike, adidas, Reebok, Umbro, Karrimor, Lonsdale, Dunlop and Slazenger, making opportunities via the performance channel endless for publishers with sportswear, sports gear and equipment traffic.

Anthony Clements, Client Services Director for Affiliate Window adds: “We’re thrilled to announce the partnership with The Sports Direct Retail Group and we look forward to growing their online presence through the performance channel. The move from the incumbent network is a testament to the strength of Affiliate Window’s technology, partner reach and most importantly our account management. We look forward to working closely with the Sports Direct teams to explore new opportunities and develop their digital strategy across all the programmes.

With performance marketing firmly positioned as one of the cornerstones of Sports Direct’s overall online strategy, the brand will continue to champion the channel to increase brand awareness on each programme, to provide incremental growth on all campaigns, and expand the range of publisher partners they work with.

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For press enquiries please contact:
Lisa Chaikin
Head of PR

Affiliate Window
e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

HobbyCraft Gets Creative with its Multi-Channel Strategy

Written by Lisa Chaikin on . Posted in PR & Press Releases

New HobbyCraft LogoThe UK’s leading arts and crafts retailer, HobbyCraft, has exclusively appointed global performance network, Affiliate Window for the launch of its first ever performance marketing programme. Affiliate Window will work alongside HobbyCraft and Clear New Media to achieve the brands’ goals of growing a targeted publisher base of relevant bloggers and industry specific affiliate partners.

Hobbycraft offers more than 35,000 arts and crafts products inspiring hundreds of new activities including school projects, haberdashery, jewellery making, baking and knitting.

Performance marketing will become a key component of HobbyCraft’s multi-channel strategy, as it is a direct way to reach their target audience and offers a clear and measurable return on investment.

We are excited by the ability to talk to all of our customers, particularly those with specialist hobbies,” says Katherine Paterson, Customer Development Director for Hobbycraft. “Without Affiliate Window this would be very difficult, as the time involved to source and contact bloggers and specialist craft sites is so demanding. We are really excited about the partnership with Affiliate Window and joining the performance channel.

Anjulie Truong, Client Services Manager for Affiliate Window adds: “We’re excited to welcome Hobbycraft to the network for the exclusive launch of their first ever programme. As one of the UK’s biggest and most recognised craft brands, they are a great addition to the performance marketing channel.

Affiliate Window is delighted to tap into the unique appeal of the Hobbycraft brand and hopefully introduce it to a new audience of online consumers. It’s great to see more high street brands embracing the performance channel, and dedicating resource and budget to such a cost-effective means of digital marketing. We look forward to building a successful partnership with Hobbycraft and help them to build a successful campaign with Affiliate Window.”

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For press enquiries please contact:
Affiliate Window PR Department
PR@affiliatewindow.com
02075530333

What is Performance Marketing?

Written by Jasmin on . Posted in Publisher Tips

In our never ending quest to share knowledge with our clients, we will be publishing a range of informative videos relating to the industry. Be sure to keep an eye on our YouTube page for all future episodes, but in the meantime, get clued up on what performance marketing actually is with the first of our informative videos – What is Performance Marketing?

AffiliateBenchmarks™ Survey 2013

Written by Jasmin on . Posted in Network News

benchmarksTake part in the 2013 AffiliateBenchmarks™  Survey.

The study is designed to increase education and provide useful data and statistics to the affiliate community. It focuses on the benefits of performance marketing and strives to provide reliable information that is useful and insightful to a wide range of people involved in the industry.

The annual survey, which last year gathered insights from over 8,500 individuals working within our industry, is a great opportunity to make your voice heard.

Complete the questionnaire by 5:00pm EST, August 19th and receive a free copy of the results when they are published.