Archive for June, 2013

M-Commerce: The Complete Picture – 3rd Edition

Written by Lisa Chaikin on . Posted in Mobile, White papers

The highly anticipated 3rd edition of our m-commerce white paper is now available. Get in touch to receive a copy. The report is broken down into the following sections:

  • Mobile growth trends
  • A round up of mobile statistics across the network
  • The growth of Android vs. iPhone
  • Advertiser and publisher case studies
  • The role mobile plays over holiday periods
  • Mobile tracking
  • Publisher opportunities

Previous versions of our white papers can be found below.

M-Commerce: The Complete Picture (1st Edition) – Released Nov 2011
M-Commerce: The Complete Picture (2nd Edition) – Released June 2012

If you have any questions or would like to speak with the Strategy Team, please get in touch.

What You Need to Know About the New Voucher Code, Code of Conduct

Written by Lisa Chaikin on . Posted in IAB

One of the first major initiatives the IAB’s Affiliate Marketing Council undertook in 2008 was the formulation of a code of conduct for the voucher code market. At the time there was a general feeling that the rapid growth of the voucher space required a standardised approach from all networks to ensure advertisers continued to invest in their use. This resulted in the first version of the Voucher Code, Code of Conduct.

The code addressed some specific issues, namely the use of ‘click to reveal’ in a code’s promotion on site and the clear separation of codes from other promotional activity (such as sales and other deals and offers).

Since then, two further iterations have been published and the latest version was released this week.

The key changes are:

  • A tightening of the wording to remove ambiguities. In a sense the code feels very different as it has been redrafted with a legal eye. In essence very little has changed.
  • The key shift has been focused on what is loosely termed ‘user generated content’, that is, with the emergence of additional social media outlets for content, advertisers need to have a tighter grip on where this content appears and what can be monetised. With this in mind the new code of conduct asks advertisers to provide more explicit guidance on how they distribute codes and what can be monetised. (remember Affiliate Window allows a free text field in an advertiser’s Darwin profile in order to better profile the type of affiliate activity permissible on any given programme).
  • In order to address the changes more thoroughly we have put together a six page guide that goes into far greater detail about each aspect of the code and its current iteration. If you would like to receive a copy then please email Affiliate Window’s Strategy Team.

    All Aboard scores a goal

    Written by Harri on . Posted in Events

    AA LogoWe scored a blinder at the Emirates Stadium for our All Aboard event on Tuesday 11th June. First up, the venue itself was a key highlight. We decided to switch it up from the usual conference rooms at hotels and breathe some fresh air into networking, by taking our sector event to Arsenal’s stomping ground. Even non-Arsenal fans were impressed! We booked out the sumptuously decorated Royal Oak room which is filled with tall pillars and overlooks the famous pitch. With brands such as lastminute.com, Lowcostholidays, and LivingSocial UK, we knew we were in for an exciting day. Once everyone had finished snapping various parts of the stadium, our Travel Vertical Specialist, Vishal Patel kicked off proceedings with his introduction to the day.

    Publisher Newsletter 10th June

    Written by Sarah on . Posted in Newsletter

    >Don’t forget that it’s Fathers Day next Sunday, June 16th. We’re giving you the opportunity to make this year’s present extra special with our Dad Always Says competition.

    > Create unique content on your site with our tips in light of Google Panda

    > Sky: Summer of Sport Incentive – Win an iPad Mini and other great prizes!

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