Archive for May, 2013

Publisher Competition: Dad Always Says…

Written by Jasmin on . Posted in Competitions

beachDad, daddy, father, papa – whatever you call the main man in your life, Sunday, June 16 is the perfect opportunity to show the frequently overlooked half of the parental hierarchy just how much you care.

This is one competition you do not want to miss! Have you been dreaming about escaping somewhere hot, sunny and exotic?  Well this Father’s Day we are giving away a £500 holiday voucher courtesy of OntheBeach.co.uk  as the grand prize.

Our 2nd prize winner will be spoilt for choice with three pieces from Kinetica Sports which include the stylish yet comfortable Legacy T-shirt, a race ready water bottle and Kinetica’s ready to drink protein shake, vanilla caramel, which comes in a tray of 12.

We want you to tell us the embarrassing, funny, interesting or just plain strange things that dad says. Random sayings, expert advice or favourite quotes – anything goes. Like our Facebook page, leave a comment on our wall and that’s your part done. We will pick our favourite two and the lucky publishers will be either sunning themselves on a beach somewhere or getting fit with the help of some brand spanking new sporting goods.

Good luck!

Terms and Conditions

Competition runs from 09:30 (GMT) Thursday 30-May-2013 to 23:59 (GMT) Tuesday 11-June-2013

You must have an Affiliate Window publisher account to enter

All prizes are non-transferable and no cash equivalent will be given

Hottest Trends at the House of Fraser AW/13 Press Day

Written by Sarah on . Posted in Events

Summer has only just begun and we’ve already had a sneak peak at the upcoming AW13 trends at the House of Fraser press day. Held at the press suite in their offices, fashion and home bloggers flocked to the event on 16th May, showcasing new collections from Queen of Shops Mary Portas to iconic Biba.

 It was an Aladdin’s cave of all things glamorous with glitzy accessories and handbags to die for. Key trends to watch this AW are prints (with some amazing printed cigarette pants and floral silk shirts), colour blocking, leopard print and amazing leather pieces. A white leather laser cut dress was one of our fashion specialist’s favourite picks! Twenties inspired collections were also very popular with embellished flapper style dresses. Bloggers chose their favourite pieces and were papped by the House of Fraser press team to pick their must have item for AW13.

HoF Press Day

We also saw some stunning homewear collections from Linea Home and Shabby Chic to name a few. Colour block and brights featured strongly along with florals and bejewelled accessories for a boutique hotel look.

Thanks to House of Fraser for a great event and if you missed out then you can see more photos here.

Plus, be in with a chance of winning £200 House of Fraser vouchers! Write a post about the HoF AW13 press event for a chance to be entered into our prize draw. All you have to do is send a link of your post with your affiliate ID number by Sunday 2nd June to schima@hof.co.uk . The winner will be picked at random on 5th June.

If you’re interested in finding out more about the House of Fraser programme and to sign up, please click here.

 

Natalie Simpson
Account Manager

Winner of the Affiliate Window Fantasy Premier League 2012/13!

Written by Sarah on . Posted in Competitions

Thank you all so much for participating in the first year of the Affiliate Window Fantasy League. It has been great fun and we hope you have enjoyed yourselves!

The season has finally come to an end. Arsenal has beaten their London rivals to 4th place and obtained Champions League Football, Sir Alex Ferguson has stepped down from his beloved Manchester United and Wigan has finally been relegated!

 

So, most importantly, our winner of the Affiliate Window Fantasy League is Deven Chauhan from Freemaxmedia. Congratulations! We will be in contact shortly to arrange delivery of your IPad.

With so many managerial changes, this summer is set to be the most exciting transfer window yet, so I hope you all do your homework and prepare for our fantasy league next season!

 

Harry Tyndall
Business Development Executive

Affiliate Window Now Tracking Over 90% of Mobile Activity

Written by Lisa Chaikin on . Posted in Mobile, Network News

We’re delighted to announce John Lewis has become the latest advertiser to track sales through their mobile site, which means 90 of the top 100 clients on the network are now reporting on handset transactions.

With traffic through mobile handsets exceeding 12% of the total network traffic in recent months, it has become increasingly important for mobile tracking to be added to advertiser’s sites.

Mobile commerce has been a major focus for Affiliate Window over the past few years. While other networks have focused on other areas of mobile, our priority has been to ensure  our advertisers are tracking sales through mobile devices and publishers are being correctly rewarded for the sales they are driving in the here and now.

Earlier this year, we launched an initiative to ensure advertisers that did not have tracking on their mobile sites were diverting mobile traffic through to the desktop version of the site so the sale would in fact track. While this did not lend itself to a seamless mobile customer experience, it meant publishers were being fairly rewarded for the sales they were driving through mobile handsets. This was put in place as an interim measure and as soon as advertisers added tracking to their mobile sites, all traffic was sent back to the mobile site to ensure a fully optimised mobile customer journey.

We were extremely proud to see this initiative recognised within the industry as we received a Performance Marketing Award for Network Innovation. The initiative went on to win the ultimate prize, the ‘best of the best’ Grand Prix on the night. This came hot on the heels of the Mobile Retail Award in the best mobile affiliate campaign category.

When we first launched this initiative, we reported 85% of our advertisers were tracking sales through mobile devices.

These sales were being tracked in one of the following ways:

  • Optimised mobile site complete with affiliate tracking
  • Optimised mobile site running off and tracking through the same domain
  • Non optimised mobile site, so sales track through desktop site
  • Affiliate Window solution in place to divert mobile traffic to the desktop site

Since this list was first provided, we have been working hard to ensure additional advertisers are tracking mobile sales. While the percentage of the number of advertisers with mobile tracking in place is one metric to measure, it is more important to consider the percentage of revenue and commission that is being tracked. By ensuring the largest advertisers on the network are tracking, publishers can be assured they are receiving the commission earned through mobile devices.

With John Lewis being the latest advertiser to announce tracking has been added to their mobile site, we are now tracking 91% of revenue and commission generated through our advertisers. We are continually educating advertisers on the importance of mobile tracking and we have made great strides. By tackling the advertisers in batches we are confident we can reach 95% within a few months with the intention of being 99% tracked by year end.

Our aim is to provide as much visibility to publishers as possible, allowing them to make informed choices on which advertisers to promote. A full list of our advertisers and their status with regards to mobile tracking can be found here. This list will be updated regularly as more advertisers begin to track mobile sales.

If you are an advertiser with mobile tracking in place that is listed incorrectly, please contact strategy@affiliatewindow.com so we can update this accordingly.

To receive our regular mobile updates and industry insights, please sign up to our monthly strategy newsletters here.