Archive for April, 2013

Publisher Spotlight: stylefruits

Written by Jasmin on . Posted in Publisher Spotlight

The fashion industry is a fast-paced world, where the next big thing is always teetering on the edge of prominence – enter stylefruits, the social commerce platform where users can create their own outfits and share their creations with friends.

The site allows for users to receive feedback and comments from the stylefruits community. As a major social commerce site in Germany, the stylefruits platform is impressive with over 130k+ in the UK and two million Facebook fans in Germany. With the programme also operating in France and the Netherlands, stylefruits has placed itself firmly as a leading site for fashion social commerce.

How does it work?

stylefruits stands out in that only products that are integrated onto the stylefruits’ platform can be used in outfit creations. This is in contrast to social commerce sites such as Polyvore where users clip images from retailer stores who aren’t necessarily integrated onto the platform.

Save 20% on your 2-Day Pass at AM Days London with our Discount Code

Written by Jasmin on . Posted in Events

Affiliate Management Days London 2013 is the must attend event for affiliate managers who are responsible for their company’s performance marketing strategy, management and operations. Whether you have an existing affiliate programme or you are creating a new initiative, AM Days offers you the most valuable insight into how other online retailers are successfully implementing and managing their affiliate programmes.

We have secured a generous discount on your registration for a full 2-day pass at this year’s event taking place May 15-16. Simply enter the code AFW13 when registering online to save 20% at the checkout.

Our Strategy Team will be representing the network with Strategy Director, Kevin Edwards taking part in Keynote session – The Role of the Affiliate Network, discussing what role the network should play in areas such as affiliate screening, fraud monitoring, programme management and more. Account Director and Client Strategist, Simon Hofmeister will also be on hand to deliver an advanced session covering how advertisers use data to understand and optimise the performance channel. Access the full agenda here.

We look forward to seeing you there.

Affiliate Window Shines With New Addition, Claire’s Accessories

Written by Harri on . Posted in PR & Press Releases

Jewellery and Accessories brand, Claire’s Accessories is launching its first ever affiliate programme exclusively with global performance network, Affiliate Window.  The launch will coincide with the brand’s introduction of its first ecommerce website. Working in partnership with digital marketing agency, Iprospect Manchester, Affilliate Window will create targeted campaigns that drive digital presence for the brand and generate true incremental value.

Claire’s has recognised the importance of the performance channel as part of their online marketing strategy, allocating an above average budget to the programme. Customer acquisition is the key aspect for the brand as they initially focus on the UK market, with a move to expand to the European territories in the near future.  Affiliate Window will work alongside Claire’s to achieve their goals of growing their publisher base and increasing awareness of the brand by driving relevant traffic and increasing conversions.

Iprospect Manchester is launching the new Claire’s UK affiliate programme in conjunction with Affiliate Window. As one of the leading UK high street retailers, we are excited to be supporting Claire’s with their online marketing strategy. Affiliate marketing will form an integral part in driving Claire’s online business objectives” says Peter Metcalfe, Head of Affiliates for Iprosect Manchester.

The performance channel will complement the brands other online marketing activities to drive cost effective and engaged traffic to the online store in addition to offline initiatives to generate footfall in-store. Whether a keen believer in the need for accessories or a commercially led publisher, all partners are equipped with the necessary tools to turn interactions into transactions.

Anjulie Truong, Client Services Manager at Affiliate Window adds: “We’re delighted that Claire’s Accessories has decided to partner exclusively with Affiliate Window for their first ever affiliate programme and we look forward to growing their online presence using our strengths and knowledge in this online vertical.


For press enquiries please contact:
Affiliate Window PR Department

Affiliate Window Wins Mobile Retail Award for Best Mobile Affiliate Campaign

Written by Lisa Chaikin on . Posted in PR & Press Releases

Yesterday saw the inaugural Mobile Retail Awards take place following Mobile Marketing Magazine’s, Mobile Retail Summit. Affiliate Window took home the accolade for Best Mobile Affiliate Campaign for “Making Mobile Count,” an ongoing project which ensures that all sales generated through mobile devices within the performance channel, are accurately attributed to the affiliates generating those sales.

Affiliate Window currently records in excess of 12,000 handset and tablet transactions a day and the company recognised the need to create a specific mobile project group from across the business to ensure this burgeoning opportunity was optimised. The team identified two key priorities; enabling technical solutions to ensure revenue is tracked, and mitigating lost revenue to publishers.

No one can legitimately claim to be the leading mobile performance network without ensuring their existing clients track and record mobile sales and that is precisely what this project was about”, says Adam Ross, Chief Operating Officer at Affiliate Window. “In a market filled with empty posturing, it’s a real honour to win this award for a genuine and honest campaign. We are delighted our efforts were recognised by the judges, and we are fully committed to our pledge to publishers to have 99% of all programmes on Affiliate Window mobile enabled by the end of this year.”

David Murphy, Editor of Mobile Marketing Magazine adds: “We created the Mobile Retail Awards this year to recognise excellence in mCommerce. Affiliate marketing, as everyone knows, has been a massive success online, and looks likely to be equally successful on mobile, if some of the teething problems can be addressed. And this, in fact, is why we gave the award to Affiliate Window, for the company’s efforts to address the problem of attribution in the mobile affiliate market. We hope the company’s efforts encourage others to follow suit.

For press enquiries please contact:
Affiliate Window PR Department

Enhancements to ShopWindow

Written by Sarah on . Posted in Technology

Affiliate Window’s ShopWindow platform is undergoing significant modifications and improvements which will allow advertisers to provide additional details about their products, making it much easier for publishers to find correct product information.

The data feed should consist of all the information on an advertiser’s product so it is important that we have the capability to capture as many details as possible and present it in a simple and efficient  way for promotion to publishers.

Additional fields will be added and all existing feeds will be manually migrated and tested for accuracy.  Specific fields for particular verticals will also be added including ticketing, travel, fashion, group buying and telecoms.

The feeds (specifically for travel and group buying sectors) will refresh more frequently allowing for fresher, more accurate data.

Advertisers will now have the capability to publish multiple feeds. The aim behind this initiative is that aside from the standard feed, a ‘best sellers’ feed could also be created and shared.

Network Account Managers will be getting in touch directly to make all clients aware of the changes and offer assistance throughout the process.

We will be providing significant support for both advertisers and publishers who have questions about the changes and/or any technical difficulty.

The new features will be live and accessible by Q3 2013.

If you have any questions or would like any additional information, please contact The Affiliate Window Product Team.