Archive for March, 2013

Retailers were Dressed to Impress at Fashion Focus event

Written by Harri on . Posted in Events

Fashion Focus returned with a buzz this year. The annual fashion event which showcases 30 top fashion retailers whipped together fabulous trend advice with a great networking atmosphere, and added a dash of yummy canapés, awesome goodie bags and clothes, oh-so-many stylish and lust-worthy clothes!  Held at the grand Institute of Directors, Pall Mall, Fashion Focus brought Affiliate Window’s top retailers and publishers together for a chance to spend the night networking and window shopping, along with an educational presentation by the uber cool Marketing Managers from online stylefinder website FashionChick.

Our in-house fashion vertical specialist, Vivien Man confidently hosted the event and was on hand to dish out advice as she has plenty of experience with optimising fashion retailers in the performance marketing sector. Vivien works closely with Top 200 publishers, content writers and bloggers and found great benefit having the chance to meet them in person. After the event Vivien commented:

Group Buying Ahead of the Mobile Curve

Written by Lisa Chaikin on . Posted in Case Study, Mobile

It is no secret that mobile commerce has shown considerable growth over the past couple of years. In this time, Affiliate Window has seen a staggering increase in traffic and transactions across the network occurring on a mobile device. While we have seen a number of advertisers within the retail arena benefit from developing their mobile presence, one sector that has really lent itself to mobile commerce is group buying.

With consumers regularly turning to mobile devices to access their emails, the group buying sector has seen significant traction through mobile publishers. With 41% of emails being opened on a mobile device, it has been widely predicted that by the end of this year, more commercial emails will be read on mobile devices than desktop.

Additionally, there has been an increase in mobile display activity across the sector with advertising within some of the most popular apps proving to be a successful route to market for sending out the latest deals.

Getting to Know Affiliate Window’s New Traffic Acquisition Specialist

Written by Lisa Chaikin on . Posted in Interview

Can you tell us a bit more about your role as Traffic Acquisition Specialist in our Publisher Services team?
The Traffic Acquisition role involves giving hands-on support to publishers that have great potential to be successful businesses. The aim is to educate these publishers about the intricacies of driving more traffic to their website(s). This will be achieved through the enhancement of a site’s SEO, paid search and social media channels. Once a solid stream of traffic has been established, I will also be giving recommendations on how a Publisher can improve the conversions of their site visitors. Ultimately, this role is a way of giving publishers something back. It is an innovative offering that helps to compliment Affiliate Window’s comprehensive service offering.

What attracted you to specialising in this sector?
I have been interested in the online marketing world for many years now. I own my own affiliate websites, and like to think that I have entrepreneurial flair. I am attracted to the diversity and ever changing nature of the sector.

What would you say are the major influences currently shaping the SEO industry?
Mobile and tablet – mobile and tablet adoption rates have surged in the last few years, and we are seeing that people are doing their buying research on the move more and more. Mobile and tablet search optimization are increasingly becoming prominent features in SEO.

Speed of a site – Search engines now give consideration to page load times in their ranking decisions.

Social– A strong social footprint has developed to become another factor for search engine rankings. Although an individual link from a friend will not necessarily help, a strong following and shares from influential, trusted people is considered a positive signal by search engines.

What are your recommendations for getting best results with paid search, social media and conversion rates?

Paid search:

 

  • Create highly relevant, targeted landing pages and ad groups. The more niche and targeted you can make your ad groups, the better.
  • Select ‘exact’ match, to narrow your target pool and keep costs down.

 

 

Social Media:

 

  • Post content that merits being shared, don’t just self-promote
  • Engage your users and run quizzes or competitions.
  • Find the key influencers in your market and be nice to them!

 

 

Conversion Rates:

 

  • Give people as much information as possible about a product.
  • Use discount codes, promotional offers and a comparison of prices, to make people feel like they are getting the best deal.

 

 

Can you give us some words of wisdom for all of our publishers?
Offer your users a worthwhile proposition. In addition to driving repeat visitors and higher conversions, Google also aims to reward sites that offer quality information and a good user experience.

Furthermore, search engines aim to reward quality, content-rich sites that are highly relevant to a user’s query. In order to make content relevant, each page on a site should be highly focused to a particular term. Stop trying to rank for ‘clothes’, ‘computers’ or ‘chocolate’, and start trying to rank for ‘cocktail dresses’, ‘refurbished dell computers’ and ‘personalised chocolate’.

What would be the next step for those interested in finding out a bit more information about the SEO services offered at Affiliate Window?

Please send an email to Sylvia.nankivell@affiliatewindow.com or a tweet to @acquiretraffic.

Bear in mind, competition will be stiff so make sure you highlight why you think your site(s) would benefit from an expert’s opinion.

Have you got what it takes to be an Easter Pirate?

Written by Jasmin on . Posted in Competitions

We’ve sailed across the seven seas to hide our Easter treasure in a land far far away and it’s up to you to find it.

Finders keepers, losers weepers – we will be sending out a clue or two each day via Facebook, Twitter or Instagram and we want you to locate our delicious treasure. Get ahead of the crowd and like/follow us on these portals to give yourself a head start.

Once you have an inkling as to where our treasure might be buried – send us a private Facebook message, direct message us on Twitter or email us with the answer making sure to include hashtag #AWTreasure each time.

The treasure up for grabs is 2x Retro Sweet Hampers courtesy of gettingpersonal.co.uk.

Here’s clue number one to set you off:

This is one of earth’s most stunning but deadliest environments, located below a North American desert.

So gather your little bunnies and get treasure hunting…